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Luxury Jewellery in
USA

Country Report

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Executive Summary

Feb 2019
PROSPECTS
The consumption of luxury jewellery is not a priority for millennials

Millennials have shown the tendency to curb their expenditure on non-essential goods in favour of experiences. This trend of experiential buying has taken its toll on luxury jewellery, as evident from the performance of the category for much of the review period.

Man-made diamonds are emerging as a cheaper and more ethical alternative

A growing trend in luxury jewellery is the use of man-made (or lab-grown) diamonds in place of natural diamonds extracted from the ground. From a price perspective, man-made diamonds are much cheaper to produce, and thus incur a lower price tag to end consumers.

Internet retailing continues to slowly increase

Internet retailing of luxury jewellery continued its recent growth in 2018. Falling in line with many other consumer goods industries, e-commerce offers different advantages to the retail experience.

COMPETITIVE LANDSCAPE
De Beers ends its joint venture with LVMH

In March 2017, De Beers ended its retail venture with LVMH. LVMH had acquired a 50% stake in De Beers in 2001 with the hope of developing its retail channel, given De Beers’s established name as a jewellery maker and ownership of the Forevermark brand.

Tiffany & Co responds to a lacklustre 2017 with early growth in 2018

Tiffany & Co maintained its lead in luxury jewellery in 2017, despite a lacklustre year of growth for the company. The company suffered, like other jewellery retailers, due to the US population simply consuming less luxury jewellery.

Social media and influencers continue to play a role

As the usage of social media continues to rise in the US, especially Instagram, the way in which consumers interact with jewellery brands and trends has evolved. Given the access to a wider audience at a cheaper cost compared with traditional advertising channels, and the ability to tangibly view what is successful with viewers, brands are now able to adjust their product line-ups accordingly.

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Luxury Jewellery in the US

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Jewellery industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Jewellery industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Jewellery in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Luxury Jewellery in USA?
  • What are the major brands in USA?
  • How dynamic is the growth of Luxury Jewellery internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Luxury Jewellery in the US - Category analysis

HEADLINES

PROSPECTS

The consumption of luxury jewellery is not a priority for millennials
Man-made diamonds are emerging as a cheaper and more ethical alternative
Internet retailing continues to slowly increase

COMPETITIVE LANDSCAPE

De Beers ends its joint venture with LVMH
Tiffany & Co responds to a lacklustre 2017 with early growth in 2018
Social media and influencers continue to play a role

CATEGORY DATA

Table 1 Sales of Luxury Jewellery by Category: Value 2013-2018
Table 2 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
Table 5 Distribution of Luxury Jewellery by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
Table 7 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Luxury Goods in the US - Industry Overview

EXECUTIVE SUMMARY

The taste for luxury goods is changing in the US
Millennialisation and the role of experiences are shifting luxury
The competition varies within luxury goods categories
E-commerce continues to disrupt store-based retailing
Luxury goods is expected to see growth once again

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources