As confinement and home seclusion eased in the country due to an increase in the rate of vaccination, consumers have quickly returned to their pre-COVID-19 social lives. Whether in bars, restaurants or just at the park, Argentinians want to feel and look good when socialising, boosting sales of accessories.
Luxury brands are increasingly focusing on their accessories, especially handbags, investing their best resources to offer products of superior design and distinction. The new version of the classic bag from Coco Chanel, for instance, is embellished with pearls, as well as gold and silver gems, inspired by Coco Chanel’s interest in Renaissance women.
Louisa Vuitton maintained its clear lead of luxury leather goods in Argentina in 2021. After an extended absence from the country, the company returned in 2018, adopting a cautious approach.
As a result of the worsening economic situation in the country, brands are expected to increasingly leverage on seasonal activity to reactivate sales of leather goods. Key events, such as Mother’s Day, Father’s Day and Christmas, are very popular in Argentina and consumers always try to give generous gifts.
As the majority of the population has been economically impacted by the COVID-19 pandemic, price is increasingly important to consumers. Local leather goods that offer value for money are consequently expected to be increasingly opted for, which could impact the performance of international brands over the forecast period.
As consumers are increasingly environmentally conscious and more aware of climate change, they are increasingly looking for brands and products that are aligned with their sustainable commitments. Younger consumer, in particular, are starting to demand sustainable alternative solutions such as synthetic leather.
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Understand the latest market trends and future growth opportunities for the Luxury Leather Goods industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Luxury Leather Goods industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Luxury Leather Goods
This is the aggregation of luxury bags and small leather goods and luxury travel goods.See All of Our Definitions
This report originates from Passport, our Luxury Leather Goods research and analysis database.
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