Executive Summary

Feb 2019
PROSPECTS
Women’s luxury bags continues to lead leather goods

There has been an increase in demand for new brands and extensions since most luxury consumers already own some iconic items from major players. However, most leading brands are still the driving force, with each range having a flagship product that attracts consumers.

Logomania attracting consumers

Two opposing trends are gaining traction within luxury bags. On the one hand, more discreet models without brand logos are perceived as being more elegant and also safer, especially in Brazil, where public safety issues can make it dangerous to carry expensive items in the street.

Brazilian luxury consumers still not focusing on sustainability

Leather products remain flagship items for many brands, with Brazilian consumers typically not asking about the origin of raw materials or manufacturing processes. Most consumers usually assume that luxury brands already comply with sustainability standards, especially given high prices.

COMPETITIVE LANDSCAPE
Gucci benefiting from popularity among millennials

The logomania trend has been leveraged by Gucci in all areas in which the brand operates, especially among younger consumers. In a popular series of videos called “Quanto custa o outfit?” (how much does the outfit cost?) created by the Hyped Content Brasil YouTube channel, young high-income consumers are asked what brands they are wearing and the respective price.

Brands exploring new cities and Brazilian countryside

Luxury brands continue to promote events such as dinners, cocktails and fashion shows in regional cities. However, recently some brands have intensified their actions in new regions (outside traditional luxury centres in cities of Rio de Janeiro and Sao Paulo).

Shift towards multi-brand stores

Pop-up sections for brands inside multi-brand stores are expected to gain relevance as part of another step towards the development of new luxury consumers. Fendi, for example, opened one pop-up section in a multi-brand store from Recife (Dona Santa store) that recreated the ideal store environment.

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Luxury Leather Goods in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Leather Goods industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Leather Goods industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Leather Goods in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Luxury Leather Goods in Brazil?
  • What are the major brands in Brazil?
  • How dynamic is the growth of Luxury Leather Goods internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Luxury Leather Goods in Brazil - Category analysis

HEADLINES

PROSPECTS

Women’s luxury bags continues to lead leather goods
Logomania attracting consumers
Brazilian luxury consumers still not focusing on sustainability

COMPETITIVE LANDSCAPE

Gucci benefiting from popularity among millennials
Brands exploring new cities and Brazilian countryside
Shift towards multi-brand stores

CATEGORY DATA

Table 1 Sales of Luxury Leather Goods: Value 2013-2018
Table 2 Sales of Luxury Leather Goods: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
Table 5 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Leather Goods: Value 2018-2023
Table 7 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Luxury Goods in Brazil - Industry Overview

EXECUTIVE SUMMARY

Luxury areas resume growth, but at lower pace than expected
Political uncertainty impacting company strategies
Growing concentration due to falling demand
Store-based retailing leads distribution, but growing focus on new channels
Slow recovery requires long-term goals and more efforts to boost awareness

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources