Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Luxury Losing Its Lustre in Personal Accessories

41 pages, Jun 2013

US$1,200

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer spending on personal accessories such as bags, jewellery and watches is a discretionary expense, and likely to suffer amid recessionary fears. An analysis of the role of the luxury segment in these categories reveals factors which have affected the respective categories’ performance in the review period. Although the future of luxury in personal accessories is expected to differ by category, its influence on the personal accessories industry is unlikely to diminish.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Sizing luxury personal accessories

As of 2012, the luxury segment accounted for just over 20% of global personal accessories (including sunglasses). The degree of regional development of this segment is nowhere close to that which personal accessories as a whole enjoyed in 2012.

Did luxury grow faster than the overall market?

Over the 2007-2012 period, luxury goods growth was often linked to economic optimism in individual markets. Some luxury goods leaders, such as LVMH, posted record growth in value sales over the period. However, the global market did not follow the same trend – luxury personal accessories often grew at a pace slower than lower price segments.

Importance of brand positioning

Luxury, and to an extent personal accessories sales, are dependent on the iconic positioning of leading brands such as Louis Vuitton, Cartier and Rolex. The familiarity they have established among global consumers is not only driven by advertising but also by frequent collaborations with designers and fashion shows.

Mid-priced brands in the mix

Owing to their global presence, luxury manufacturers dominate the leadership positions in personal accessories. However, mid-priced brands have started challenging their growth in an increasingly competitive landscape.

Gender still holds immense importance

Handbags and jewellery continue to be highly female-centric products, both for the luxury and non-luxury segments of personal accessories. In contrast, luxury watches is seeing an increasing dependence on male consumers.

Key markets

Although US and China will remain focus areas for luxury manufacturers, Latin America could be the next crucial geography in the race for leadership.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Reality of Value Growth

Contribution to personal accessories

The unit price gulf

Luxury following opposite trajectories for handbags and luggage

Struggling in an already “premium” world of jewellery

Unstoppable ascent in watches (1)

Unstoppable ascent in watches (2)

Luxury brands losing interest in writing instruments?

Licensing drives growth in sunglasses

Rankings Put Luxury at Forefront

Luxury companies head global sales (1)

Luxury companies head global sales ( 2)

Brands providing identity to bags

Brands providing identity to jewellery

Brands providing identity to watches

Case Studies

Case study: Louis Vuitton

Unrivalled brand value

More than handbags

Building on existing strengths

Case study: Tiffany

Reaching new geographies

Nurturing portfolio extensions

Mid-priced Brands Making Their Mark

Challenging the established order in bags and luggage

Regional juggernauts leave behind global jewellery brands

Non-luxury watches see limited growth

Evolution of the Consumer

Dissecting consumer segments

US: Rise in disposable income still driving demand

China: Male dominance and a rapidly declining child population

Italy: Declining disposable income

Conclusion

Summarising luxury’s position in personal accessories

Future of luxury across personal accessories

Report Definitions

Definitions (1)

Definitions (2)

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Luxury Losing Its Lustre in Personal Accessories

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Sizing luxury personal accessories

Did luxury grow faster than the overall market?

Importance of brand positioning

Mid-priced brands in the mix

Gender still holds immense importance

Key markets

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Reality of Value Growth

Contribution to personal accessories

The unit price gulf

Luxury following opposite trajectories for handbags and luggage

Struggling in an already “premium” world of jewellery

Unstoppable ascent in watches (1)

Unstoppable ascent in watches (2)

Luxury brands losing interest in writing instruments?

Licensing drives growth in sunglasses

Rankings Put Luxury at Forefront

Luxury companies head global sales (1)

Luxury companies head global sales ( 2)

Brands providing identity to bags

Brands providing identity to jewellery

Brands providing identity to watches

Case Studies

Case study: Louis Vuitton

Unrivalled brand value

More than handbags

Building on existing strengths

Case study: Tiffany

Reaching new geographies

Nurturing portfolio extensions

Mid-priced Brands Making Their Mark

Challenging the established order in bags and luggage

Regional juggernauts leave behind global jewellery brands

Non-luxury watches see limited growth

Evolution of the Consumer

Dissecting consumer segments

US: Rise in disposable income still driving demand

China: Male dominance and a rapidly declining child population

Italy: Declining disposable income

Conclusion

Summarising luxury’s position in personal accessories

Future of luxury across personal accessories

Report Definitions

Definitions (1)

Definitions (2)

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports