Luxury portable consumer electronics remains the smallest category, in terms of value sales, among all luxury goods in Canada, and is comprised almost entirely of luxury wearables. Products among smart wearables continue to advance with features that measure the wearer’s health and fitness indicators and thus appeal to health and fitness-aware consumers.
Canada’s luxury mobile phones category has been too small to measure throughout the review period and will remain negligible in 2021. The products are predominantly popular with Canadian citizens with relatives in Asia or Europe or internationals living abroad.
Mixed retailers, which includes department stores, will remain the dominant channel for luxury wearables in 2021, as consumers value the experience of these stores where they can also obtain the advice of qualified sales assistants. Nevertheless, given the store closures during the lockdowns and consumers’ lingering fears about contracting the virus, e-commerce has gained significant share during the pandemic and will hold over a quarter of the category distribution share in 2021.
Luxury wearables is expected to remain the only significant category within luxury portable consumer electronics in Canada over the forecast period. Sales are expected to achieve steady growth, dominated, at least initially, by Apple Hermès iWatch - the best-known model which is sold through Apple’s online store, in mixed retailers, and the Hermès boutique.
Domestic consumers will contribute to the bulk of sales of luxury portable electronics moving forward. Compared to other global industries, Canada’s small luxury portable consumer electronics has continued to rise during the pandemic as it is much less dependent on international expenditure.
As the economy recovers and holistic wellness gains significance in consumers’ daily life, wearables, including luxury wearables, will further proliferate. Products in the category are increasingly blurring the line between a smart, functional tracking device and a high-fashion status symbol.
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Luxury portable consumer electronics include luxury mobile phones, luxury MP3 players and luxury wearables.See All of Our Definitions
This report originates from Passport, our Luxury Portable Consumer Electronics research and analysis database.
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