Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Luxury Portable Consumer Electronics in

Luxury Portable Consumer Electronics in China

14 pages, Aug 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The average unit price declines in luxury portable consumer electronics

Luxury portable consumer electronics saw a current value decline in China in 2017, due to a fall in the average unit price. On the one hand, the position of luxury portable consumer electronics is consistently faced with huge pressure from a series of more affordable high-end smartphones equipped with here-and-now technological elements in the high-tech age.

Personalised designs gain prevalence to cater to segmented consumer demand

Driven by consumption upgrading amongst local consumers, the trend of personalisation in luxury portable consumer electronics in China is notable, catering to the needs of different consumers. Leading Chinese phone brand Huawei joined hands with Porsche to launch Huawei Mate 9 in a Porsche limited edition in late 2016; it has a hyperboloid screen and an aesthetic design to reflect Porsche’s elegant streamlining.

Store-based distribution dominates overall retailing in China

Internet retailing occupies a minor position within overall distribution in luxury portable consumer electronics in China. The mainstream retail channel in China is still store-based retailing, mainly mixed retailers, where local consumers are offered decent consumer service, since well-trained in-store staff offer professional knowledge and considerate service.

COMPETITIVE LANDSCAPE

Vertu Corp gradually loses strength due to financial issues

Thanks to its earlier market debut and well-known brand amongst local consumers, Vertu Corp continued to dominate luxury portable consumer electronics in China in 2016. For a long time, luxury mobile phone brand Vertu seemed to be a symbol of status, depending on its excellent designs and luxurious materials to succeed.

New entrants intensify the competition in the review period

As smartphones gain prevalence amongst Chinese consumers, and as the category becomes ever more mature, with signs of severe homogenisation, and in the face of limited growth potential in smartphones, many players are turning to the luxury segment in order to explore the market further and discover a new growth engine. Therefore, new entrants emerged in luxury portable consumer electronics during the review period.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Portable Consumer Electronics industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Portable Consumer Electronics in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Portable Consumer Electronics in China?
What are the major brands in China?
How dynamic is the growth of Luxury Portable Consumer Electronics internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

Want to find out more about this report?

Request more information

Luxury Portable Consumer Electronics in China - Category analysis

HEADLINES

PROSPECTS

The average unit price declines in luxury portable consumer electronics

Personalised designs gain prevalence to cater to segmented consumer demand

Store-based distribution dominates overall retailing in China

COMPETITIVE LANDSCAPE

Vertu Corp gradually loses strength due to financial issues

New entrants intensify the competition in the review period

CATEGORY DATA

Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022

Luxury Goods in China - Industry Overview

EXECUTIVE SUMMARY

The performance of luxury goods picks up

The luxury goods market eyes the rising number of middle-class millennials

Uneven performance between categories in luxury goods

Internet retailing is developing further and attracting more players

Continued value growth over the forecast period

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Portable Consumer Electronics in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The average unit price declines in luxury portable consumer electronics

Personalised designs gain prevalence to cater to segmented consumer demand

Store-based distribution dominates overall retailing in China

COMPETITIVE LANDSCAPE

Vertu Corp gradually loses strength due to financial issues

New entrants intensify the competition in the review period

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Portable Consumer Electronics in China - Category analysis

HEADLINES

PROSPECTS

The average unit price declines in luxury portable consumer electronics

Personalised designs gain prevalence to cater to segmented consumer demand

Store-based distribution dominates overall retailing in China

COMPETITIVE LANDSCAPE

Vertu Corp gradually loses strength due to financial issues

New entrants intensify the competition in the review period

CATEGORY DATA

Luxury Goods in China - Industry Overview

EXECUTIVE SUMMARY

The performance of luxury goods picks up

The luxury goods market eyes the rising number of middle-class millennials

Uneven performance between categories in luxury goods

Internet retailing is developing further and attracting more players

Continued value growth over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports