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Country Report

Luxury Portable Consumer Electronics in

Luxury Portable Consumer Electronics in China

13 pages, Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales of luxury mobile phones continue to decline in China

Sales of luxury mobile phones declined again in China in 2018. Chinese consumers have a growing affinity with domestic mobile manufacturers Huawei and Xiaomi, and these Chinese brands are taking sales away from international smartphone manufacturers, such as iPhone.

Luxury smartwatches with fitness tracking boom in popularity in China, backed by a fitness craze that mainly involves running

A large proportion of the rising number taking up running are from the country’s rising middle class. They are young and well-off, living in urban areas where the pace of life is extremely fast and there are increasing pressures.

Fitness tracker use to extend to other sports

The booming popularity of running among millennials strongly benefits sales of luxury smartwatches with fitness trackers, thus giving momentum to this product area. Luxury wearables are expected to continue to record growth given that running is only the beginning of the Chinese fitness craze and such demand will expand to other sports.

COMPETITIVE LANDSCAPE

Luxury brand Vertu plots a comeback and partners with JD.com to boost sales in China

Despite the early announcement of the bankruptcy of the luxury mobile phone player Vertu and the closure of its UK plant, Vertu changed its brand name in China and partnered with the Chinese e-commerce giant JD.com.

Top performers launch new eye-catchers

Regarding luxury mobile phones, Vertu suddenly announced its new model called Constellation X in China, for sale at CNY39,800 through JD.com.

Apple innovates

With regard to luxury wearables, Apple Watch is the leader in terms of luxury smartwatches with a fitness tracker. In 2018, Apple introduced Apple Watch Series 3, adding a built-in mobile phone to its smartwatch.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Portable Consumer Electronics industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Portable Consumer Electronics in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Portable Consumer Electronics in China?
What are the major brands in China?
How dynamic is the growth of Luxury Portable Consumer Electronics internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Portable Consumer Electronics in China - Category analysis

HEADLINES

PROSPECTS

Sales of luxury mobile phones continue to decline in China

Luxury smartwatches with fitness tracking boom in popularity in China, backed by a fitness craze that mainly involves running

Fitness tracker use to extend to other sports

COMPETITIVE LANDSCAPE

Luxury brand Vertu plots a comeback and partners with JD.com to boost sales in China

Top performers launch new eye-catchers

Apple innovates

CATEGORY DATA

Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Luxury Goods in China - Industry Overview

EXECUTIVE SUMMARY

Strong and growing momentum of luxury goods in China within a healthy macroeconomic context

Millennials are major consumers of Chinese luxury goods

Significant variation across segmented categories

Internet retailing sustains robust growth, catering to digitally aware consumers

Growth momentum is set to continue

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Portable Consumer Electronics in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales of luxury mobile phones continue to decline in China

Luxury smartwatches with fitness tracking boom in popularity in China, backed by a fitness craze that mainly involves running

Fitness tracker use to extend to other sports

COMPETITIVE LANDSCAPE

Luxury brand Vertu plots a comeback and partners with JD.com to boost sales in China

Top performers launch new eye-catchers

Apple innovates

Overview

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Samples (FAQs about samples):

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Table of Contents

Luxury Portable Consumer Electronics in China - Category analysis

HEADLINES

PROSPECTS

Sales of luxury mobile phones continue to decline in China

Luxury smartwatches with fitness tracking boom in popularity in China, backed by a fitness craze that mainly involves running

Fitness tracker use to extend to other sports

COMPETITIVE LANDSCAPE

Luxury brand Vertu plots a comeback and partners with JD.com to boost sales in China

Top performers launch new eye-catchers

Apple innovates

CATEGORY DATA

Luxury Goods in China - Industry Overview

EXECUTIVE SUMMARY

Strong and growing momentum of luxury goods in China within a healthy macroeconomic context

Millennials are major consumers of Chinese luxury goods

Significant variation across segmented categories

Internet retailing sustains robust growth, catering to digitally aware consumers

Growth momentum is set to continue

MARKET INDICATORS

MARKET DATA

SOURCES

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