Very few changes were detected in sales of luxury portable consumer electrics during 2021 and this is a reflection of the tiny size of the category, which remains an insignificant area of luxury goods in Indonesia. In fact, authorised sales of these items is focused on a handful of retailers located in Jakarta.
Whilst there is some interest from consumers in Indonesia for luxury wearables, manufacturers have yet to enter the category officially. Currently, consumers have to travel overseas, most commonly to Singapore, to purchase such products.
The pandemic have further negatively impacted this category as the lack of travel has made it more difficult for consumers to obtain such products from overseas. This, along with the reduced opportunity for social gatherings, is lowering awareness of luxury portable consumer electronics.
There are no expectations that demand for luxury portable consumer electronics will rise above negligible levels during the forecast period. The target consumer audience for these products, namely very affluent elites and high net-worth individuals, remains a group defined by its tiny size.
There are not many brands in the category in Indonesia and there are no marketing activities – this is not expected to change in the forecast period. This will result in continued low awareness, even within younger affluent individuals.
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Understand the latest market trends and future growth opportunities for the Luxury Portable Consumer Electronics industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Luxury portable consumer electronics include luxury mobile phones, luxury MP3 players and luxury wearables.See All of Our Definitions
This report originates from Passport, our Luxury Portable Consumer Electronics research and analysis database.
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