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Country Report

Luxury Portable Consumer Electronics in

Luxury Portable Consumer Electronics in Italy

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Luxury wearables suffer less of a decline, with new product launches continuing in 2020

Results for luxury portable consumer electronics will be impacted by negative effects for luxury mobile phones, which are expected to decline in 2020, and for most of the forecast period. Despite recording a decline in growth, luxury wearables is set to be less impacted by the outbreak of COVID-19, as people with high incomes continued to invest in the products.

Players increase their presence on e-commerce, responding to consumers buying habits

Due to the lockdown in Italy, a significant shift in sales through e-commerce has been observed for luxury portable consumer electronics, while offline store traffic has dramatically decreased. This is due to store closures during the lockdown period, with only essential stores such as grocery retailers and pharmacies remaining open.

A lack of international travellers dampens sales in 2020

Travellers from the Asia-Pacific regions, especially mainland Chinese tourists, one of the biggest consumer groups to visit Italy, have been experiencing a sharp drop in 2020, due to COVID-19 travel bans and restrictions. As such, it is expected that the international expenditure on luxury portable consumer electronics will be reduced significantly in 2020, and sales on the landscape will need to solely rely on domestic expenditure.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Portable Consumer Electronics industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Portable Consumer Electronics in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Portable Consumer Electronics in Italy?
What are the major brands in Italy?
How dynamic is the growth of Luxury Portable Consumer Electronics internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Portable Consumer Electronics in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Luxury wearables suffer less of a decline, with new product launches continuing in 2020

Players increase their presence on e-commerce, responding to consumers buying habits

A lack of international travellers dampens sales in 2020

RECOVERY AND OPPORTUNITIES

Luxury mobile phones continue to decline, as luxury wearables perform well

Unit prices will remain high as luxury portable consumer electronics target high- earners

Tag Heuer is set to post good results across the forecast period

CATEGORY DATA

Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2015-2020
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2015-2019
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2016-2019
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2015-2020
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2020-2025
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2020-2025

Luxury Goods in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Luxury Portable Consumer Electronics in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Luxury wearables suffer less of a decline, with new product launches continuing in 2020

Players increase their presence on e-commerce, responding to consumers buying habits

A lack of international travellers dampens sales in 2020

Overview

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Samples (FAQs about samples):

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Table of Contents

Luxury Portable Consumer Electronics in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Luxury wearables suffer less of a decline, with new product launches continuing in 2020

Players increase their presence on e-commerce, responding to consumers buying habits

A lack of international travellers dampens sales in 2020

RECOVERY AND OPPORTUNITIES

Luxury mobile phones continue to decline, as luxury wearables perform well

Unit prices will remain high as luxury portable consumer electronics target high- earners

Tag Heuer is set to post good results across the forecast period

CATEGORY DATA

Luxury Goods in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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