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Learn moreJan 2021
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Although the lockdown in Japan was relatively soft by global standards in 2020, most consumers nevertheless chose to spend the majority of their time at home, which drove down retail sales of luxury portable electronics. Moreover, the postponement of the Tokyo Olympic Games and significant drop in inbound tourists had a significant impact on the country’s GDP growth, which contracted by just over 5% in 2020.
The luxury portable consumer electronics category is entirely comprised of luxury wearables in Japan as there is no demand for luxury mobile phones. However, despite initial excitement during the launch of this category in 2015, Japanese consumers tend to have a more mature approach to luxury consumption and seek out functionality as opposed to status value.
TAG Heuer remained the leading brand in luxury portable consumer electronics in 2019. The brand launched the TAG Heuer Connected Modular 45 smartwatch in 2017, which was followed by the addition of the Modular 41 to the range in 2018.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Portable Consumer Electronics industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.