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Country Report

Luxury Portable Consumer Electronics in

Luxury Portable Consumer Electronics in Japan

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Contraction of luxury portable consumer electronics due to pandemic

Although the lockdown in Japan was relatively soft by global standards in 2020, most consumers nevertheless chose to spend the majority of their time at home, which drove down retail sales of luxury portable electronics. Moreover, the postponement of the Tokyo Olympic Games and significant drop in inbound tourists had a significant impact on the country’s GDP growth, which contracted by just over 5% in 2020.

Luxury wearables struggles to achieve the right balance between high technology and luxury

The luxury portable consumer electronics category is entirely comprised of luxury wearables in Japan as there is no demand for luxury mobile phones. However, despite initial excitement during the launch of this category in 2015, Japanese consumers tend to have a more mature approach to luxury consumption and seek out functionality as opposed to status value.

TAG Heuer retains lead

TAG Heuer remained the leading brand in luxury portable consumer electronics in 2019. The brand launched the TAG Heuer Connected Modular 45 smartwatch in 2017, which was followed by the addition of the Modular 41 to the range in 2018.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Portable Consumer Electronics industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Portable Consumer Electronics in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Portable Consumer Electronics in Japan?
What are the major brands in Japan?
How dynamic is the growth of Luxury Portable Consumer Electronics internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Portable Consumer Electronics in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Contraction of luxury portable consumer electronics due to pandemic

Luxury wearables struggles to achieve the right balance between high technology and luxury

TAG Heuer retains lead

RECOVERY AND OPPORTUNITIES

Decimation in inbound tourism during the pandemic further hinders category growth

Competition from non-luxury alternatives set to hinder category expansion

More investment in e-commerce as industry players endeavour to offset store closures and shorter opening hours

CATEGORY DATA

Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2015-2020
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2015-2019
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2016-2019
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2015-2020
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2020-2025
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2020-2025

Luxury Goods in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Luxury Portable Consumer Electronics in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Contraction of luxury portable consumer electronics due to pandemic

Luxury wearables struggles to achieve the right balance between high technology and luxury

TAG Heuer retains lead

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Portable Consumer Electronics in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Contraction of luxury portable consumer electronics due to pandemic

Luxury wearables struggles to achieve the right balance between high technology and luxury

TAG Heuer retains lead

RECOVERY AND OPPORTUNITIES

Decimation in inbound tourism during the pandemic further hinders category growth

Competition from non-luxury alternatives set to hinder category expansion

More investment in e-commerce as industry players endeavour to offset store closures and shorter opening hours

CATEGORY DATA

Luxury Goods in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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