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Country Report

Luxury Portable Consumer Electronics in

Luxury Portable Consumer Electronics in Japan

13 pages, Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Focus on functionality over luxury leads to slower growth

Wearable electronics were anticipated to create a phenomenon when they were first launched in 2014 in Japan, with luxury portable consumer electronics also expected to be impacted. However, after the initial excitement settled down, demand began to drop off rapidly with disappointing growth seen despite the initial high expectations.

Store-based retailing important to attracting inbound tourists

As local consumers search for functionality rather than luxury, spending from inbound tourists has become an important factor supporting the growth of luxury portable consumer electronics in Japan. Department stores and non-grocery specialists have become important channels for capturing sales from these inbound tourists.

No sales of luxury mobile phones in Japan

Sales of luxury mobile phones in Japan remained absent in 2017. This has been the case since Vertu, originally launched by Nokia, terminated its business in Japan in 2011.

COMPETITIVE LANDSCAPE

Lack of variety stifles growth

In 2017, luxury portable consumer electronics continued to cover only a small portion of overall sales of portable consumer electronics. There were only two major players present in luxury wearables in 2019, TAG Heuer from LVMH Moët Hennessy Louis Vuitton SA and Apple Hermès iWatch from Apple Japan Inc.

New product and new store provides boost to TAG Heuer

Despite Apple entering the category in 2016 TAG Heuer has maintained its dominance in luxury portable consumer electronics, with it even regaining share from Apple in 2017. This was partly thanks to the launch of its TAG Heuer Connected Modular 45 smartwatch in 2017, which was followed by the Modular 41 which was added to the range in 2018.

Non-luxury brands dominate wearables while traditional watches still preferred for luxury

Due to this lack of variety, it can be said that the true competition for these brands comes from non-luxury alternatives where much greater movement has been seen. Within overall wearables, Apple remains the leading company with additional functions that are unique to Japan such as compatibility with Suica, a local prepaid e-money system for transportation and shopping that was introduced.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Portable Consumer Electronics industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Portable Consumer Electronics in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Portable Consumer Electronics in Japan?
What are the major brands in Japan?
How dynamic is the growth of Luxury Portable Consumer Electronics internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Portable Consumer Electronics in Japan - Category analysis

HEADLINES

PROSPECTS

Focus on functionality over luxury leads to slower growth

Store-based retailing important to attracting inbound tourists

No sales of luxury mobile phones in Japan

COMPETITIVE LANDSCAPE

Lack of variety stifles growth

New product and new store provides boost to TAG Heuer

Non-luxury brands dominate wearables while traditional watches still preferred for luxury

CATEGORY DATA

Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2015-2018
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Luxury Goods in Japan - Industry Overview

EXECUTIVE SUMMARY

Positive economic environment and rise in tourism supports growth

Luxury goods continues to grow, but sharing services emerging

LVMH Moët Hennessy Louis Vuitton SA shows presence across various categories

Non-grocery specialists and mixed retailers continue to dominate

Luxury experience and uniqueness become important as presence of sharing services increases

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Portable Consumer Electronics in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Focus on functionality over luxury leads to slower growth

Store-based retailing important to attracting inbound tourists

No sales of luxury mobile phones in Japan

COMPETITIVE LANDSCAPE

Lack of variety stifles growth

New product and new store provides boost to TAG Heuer

Non-luxury brands dominate wearables while traditional watches still preferred for luxury

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Portable Consumer Electronics in Japan - Category analysis

HEADLINES

PROSPECTS

Focus on functionality over luxury leads to slower growth

Store-based retailing important to attracting inbound tourists

No sales of luxury mobile phones in Japan

COMPETITIVE LANDSCAPE

Lack of variety stifles growth

New product and new store provides boost to TAG Heuer

Non-luxury brands dominate wearables while traditional watches still preferred for luxury

CATEGORY DATA

Luxury Goods in Japan - Industry Overview

EXECUTIVE SUMMARY

Positive economic environment and rise in tourism supports growth

Luxury goods continues to grow, but sharing services emerging

LVMH Moët Hennessy Louis Vuitton SA shows presence across various categories

Non-grocery specialists and mixed retailers continue to dominate

Luxury experience and uniqueness become important as presence of sharing services increases

MARKET INDICATORS

MARKET DATA

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