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Country Report

Luxury Portable Consumer Electronics in

Luxury Portable Consumer Electronics in Malaysia

16 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising number of new brands

In 2018, luxury portable consumer electronics benefited from the rising penetration of luxury fashion brands such as Louis Vuitton and Bvlgari. As demand for electronic wearables continued to grow at a significant rate in Malaysia, the country has seen the ongoing launch of new luxury smartwatches from fashion houses and traditional watch makers, such as the Louis Vuitton Tambour Horizon and TAG Heuer Connected in 2017 and 2018, respectively.

Strong competition from non-luxury brands

Luxury mobile phones and luxury wearables faced strong competition from non-luxury brands in 2018. In fact, most consumers in Malaysia are opting for non-luxury brands like Apple, Samsung, Garmin and Fitbit, mainly because they are generally more affordable.

COMPETITIVE LANDSCAPE

Porsche becomes the leading player

Porsche was the leading player in luxury portable consumer electronics in 2017 thanks to its Porsche Design Huawei Mate products, which benefit from a very strong reputation and widespread distribution across Malaysia. The company only launched its Porsche Design Huawei Mate 10 luxury mobile phones in 2017, benefiting from local consumers already being very familiar with the brand.

Mix of retail channels

Luxury portable consumer electronics in Malaysia are distributed by both online platforms and physical outlets. The main distribution channels continued to be consumer electronics outlets like official stores as well as specialists like DirectD.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Portable Consumer Electronics industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Portable Consumer Electronics in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Portable Consumer Electronics in Malaysia?
What are the major brands in Malaysia?
How dynamic is the growth of Luxury Portable Consumer Electronics internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Portable Consumer Electronics in Malaysia - Category analysis

HEADLINES

PROSPECTS

Rising number of new brands

Strong competition from non-luxury brands

COMPETITIVE LANDSCAPE

Porsche becomes the leading player

Mix of retail channels

CATEGORY DATA

Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Luxury Goods in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Recovering appetite for luxury goods

Tax-free period boosts demand

International players continue to dominate sales

Standalone monobrand stores the leading distribution outlets

Macro environment to shape the future of luxury goods

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Portable Consumer Electronics in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising number of new brands

Strong competition from non-luxury brands

COMPETITIVE LANDSCAPE

Porsche becomes the leading player

Mix of retail channels

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Portable Consumer Electronics in Malaysia - Category analysis

HEADLINES

PROSPECTS

Rising number of new brands

Strong competition from non-luxury brands

COMPETITIVE LANDSCAPE

Porsche becomes the leading player

Mix of retail channels

CATEGORY DATA

Luxury Goods in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Recovering appetite for luxury goods

Tax-free period boosts demand

International players continue to dominate sales

Standalone monobrand stores the leading distribution outlets

Macro environment to shape the future of luxury goods

MARKET DATA

SOURCES

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