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Country Report

Luxury Portable Consumer Electronics in

Luxury Portable Consumer Electronics in Malaysia

16 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Luxury wearables remain niche in Malaysia

Luxury wearables remains a niche area in Malaysia. Smartwatches have been seeing growing demand in Malaysia, especially among younger technologically-savvy consumers.

Low consumer confidence limits demand for luxury mobile phones

Demand for luxury mobile phones continues to slow as a result of low consumer confidence. The number of luxury mobile phone brands in Malaysia remains limited to several brands like Vertu and Tag Heuer.

Shift towards non-luxury phones

Over the forecast period, growth levels within luxury mobile phones are expected to continue to slow. Various external factors like changing consumer spending behaviour and the switch to non-luxury mobile phone brands such as iPhone and Samsung Galaxy could threaten growth in luxury mobile phones.

COMPETITIVE LANDSCAPE

Introduction of luxury wearables in Malaysia

Malaysia saw significant launches of smartwatches and fitness trackers in 2016 in both luxury and non-luxury areas. Luxury wearables like smartwatches and fitness trackers enjoy a significant presence in Malaysia as new products continue to be launched.

Entry of new luxury players

In addition to luxury smartwatches, Swarovski also introduced its Activity Tracking Jewellery Collection, designed in collaboration with Misfit, in 2016. The Activity Crystal at the centre of the collection is embedded with expert tracking technology used to log physical activity of wearers both day and night.

Individual brand stores continue to lead distribution

Standalone brand stores have become an important retail channel for luxury portable consumer electronics in Malaysia. Consumers in Malaysia often visit standalone brand stores like Vertu and Tag Heuer to purchase luxury mobile phones and luxury wearables.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Portable Consumer Electronics industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Portable Consumer Electronics in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Portable Consumer Electronics in Malaysia?
What are the major brands in Malaysia?
How dynamic is the growth of Luxury Portable Consumer Electronics internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Portable Consumer Electronics in Malaysia - Category analysis

HEADLINES

PROSPECTS

Luxury wearables remain niche in Malaysia

Low consumer confidence limits demand for luxury mobile phones

Shift towards non-luxury phones

COMPETITIVE LANDSCAPE

Introduction of luxury wearables in Malaysia

Entry of new luxury players

Individual brand stores continue to lead distribution

CATEGORY DATA

Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022

Luxury Goods in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Demand for luxury goods remains strong

Demand for luxury goods continues to rise despite volatile economy

International brands continue to dominate sales

Physical stores dominate distribution of luxury goods

Slow positive outlook forecasted in luxury goods

MARKET INDICATOR

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Portable Consumer Electronics in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Luxury wearables remain niche in Malaysia

Low consumer confidence limits demand for luxury mobile phones

Shift towards non-luxury phones

COMPETITIVE LANDSCAPE

Introduction of luxury wearables in Malaysia

Entry of new luxury players

Individual brand stores continue to lead distribution

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Luxury Portable Consumer Electronics in Malaysia - Category analysis

HEADLINES

PROSPECTS

Luxury wearables remain niche in Malaysia

Low consumer confidence limits demand for luxury mobile phones

Shift towards non-luxury phones

COMPETITIVE LANDSCAPE

Introduction of luxury wearables in Malaysia

Entry of new luxury players

Individual brand stores continue to lead distribution

CATEGORY DATA

Luxury Goods in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Demand for luxury goods remains strong

Demand for luxury goods continues to rise despite volatile economy

International brands continue to dominate sales

Physical stores dominate distribution of luxury goods

Slow positive outlook forecasted in luxury goods

MARKET INDICATOR

MARKET DATA

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