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Luxury portable consumer electronics sales continue to be boosted by the rising penetration of luxury fashion brands such as Louis Vuitton and Bvlgari. As demand for electronic wearables continues to increase strongly in Malaysia, brands are introducing a growing number of new luxury smartwatches from fashion houses and traditional watch makers, such as Louis Vuitton Tambour Horizon and TAG Heuer Connected.
Non-luxury brands like Apple, Samsung, Garmin and Fitbit continue to compete intensely with luxury brands, mainly because they are generally more affordable. In addition, non-luxury brands tend to offer a wider range to choose from, with many consumers not seeing the need to spend on luxury brands such as Vertu and Huawei Porsche Design.
Leading brands continue to invest in technological advancement in order to drive growth within luxury wearables, with sales being generated from luxury new upgrades such as Louis Vuitton Tambour Horizon. The next generation of Louis Vuitton’s Tambour Horizon smartwatch is set to feature Qualcomm’s newest wearable chipset, the Snapdragon Wear 3100, and is projected to prove popular among customers that are tech-savvy.
International luxury fashion brands continue to lead sales, benefiting from active investment in new launches in luxury smartwatches. New ranges include Louis Vuitton Tambour Horizon and the latest Michael Kors offering, which is based on two of Michael Kors’ best-selling platforms, the Lexington 2 and Bradshaw 2 smartwatches, which feature glamorous designs with enhanced technology.
Luxury portable consumer electronics in Malaysia are distributed by both online platforms and physical outlets. The main distribution channels continue to be consumer electronics outlets like official stores, as well as specialists like DirectD.
On the other hand, players within the online channel continue to slowly gain ground. Internet sales platforms like Bodying.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Portable Consumer Electronics industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.