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Country Report

Luxury Portable Consumer Electronics in

Luxury Portable Consumer Electronics in Mexico

16 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Makers of luxury timepieces bank on smartwatches

Luxury smartwatches are registering strong growth in Mexico thanks to good performances from wearables such as Michael Kors Access, Montblanc Summit and TAG Heuer Connected. Luxury timepiece manufacturers are banking on maintaining their positioning of exclusivity, while also providing consumers with connectivity functions such as call and message alerts and fitness apps.

Luxury wearable jewellery is left behind by smartwatches

One of the key features of wearable products is the capability to monitor one’s health. With increasing consumer health awareness, wearables are the perfect way to continuously track health conditions.

Luxury mobile phones remains a negligible category

Luxury mobile phones have not yet found a place among Mexico’s luxury consumers. Although mobile phones have registered significant growth in recent years in Mexico, the luxury element remains limited to high-end mainstream alternatives such as Apple’s iPhone or Samsung’s top-tier models, which tend to be expensive.

COMPETITIVE LANDSCAPE

Michael Kors maintains its leading position in luxury wearables

Launched at the end of 2016 as the first luxury wearable available in the country, Michael Kors Access remained the leading brand in 2017 despite the very strong entrance of its closest competitor, Emporio Armani Connected. Michael Kors Access is distributed through department stores and jewellery and watch specialists as well as internet retailers.

Football player Miguel Layún endorses Hublot’s Big Bang Referee in Mexico

To celebrate the 2018 FIFA World Cup, Hublot launched the Big Bang Referee wearable. Besides its traditional connectivity functions, the smartwatch offered the possibility to follow participating soccer teams by receiving related information, including reminders before their games started and notifications of goals and final scores.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Portable Consumer Electronics industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Portable Consumer Electronics in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Portable Consumer Electronics in Mexico?
What are the major brands in Mexico?
How dynamic is the growth of Luxury Portable Consumer Electronics internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Portable Consumer Electronics in Mexico - Category analysis

HEADLINES

PROSPECTS

Makers of luxury timepieces bank on smartwatches

Luxury wearable jewellery is left behind by smartwatches

Luxury mobile phones remains a negligible category

COMPETITIVE LANDSCAPE

Michael Kors maintains its leading position in luxury wearables

Football player Miguel Layún endorses Hublot’s Big Bang Referee in Mexico

CATEGORY DATA

Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Luxury Goods in Mexico - Industry Overview

EXECUTIVE SUMMARY

Luxury goods in Mexico remains a dynamic industry

Luxury goods benefiting from macroeconomic stability in Mexico

Luxury goods remains fragmented despite strong players

Brand owners and retailers support luxury goods internet retailing

Luxury goods expected to continue to perform well

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Portable Consumer Electronics in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Makers of luxury timepieces bank on smartwatches

Luxury wearable jewellery is left behind by smartwatches

Luxury mobile phones remains a negligible category

COMPETITIVE LANDSCAPE

Michael Kors maintains its leading position in luxury wearables

Football player Miguel Layún endorses Hublot’s Big Bang Referee in Mexico

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Luxury Portable Consumer Electronics in Mexico - Category analysis

HEADLINES

PROSPECTS

Makers of luxury timepieces bank on smartwatches

Luxury wearable jewellery is left behind by smartwatches

Luxury mobile phones remains a negligible category

COMPETITIVE LANDSCAPE

Michael Kors maintains its leading position in luxury wearables

Football player Miguel Layún endorses Hublot’s Big Bang Referee in Mexico

CATEGORY DATA

Luxury Goods in Mexico - Industry Overview

EXECUTIVE SUMMARY

Luxury goods in Mexico remains a dynamic industry

Luxury goods benefiting from macroeconomic stability in Mexico

Luxury goods remains fragmented despite strong players

Brand owners and retailers support luxury goods internet retailing

Luxury goods expected to continue to perform well

MARKET DATA

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