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Country Report

Luxury Portable Consumer Electronics in

Luxury Portable Consumer Electronics in Mexico

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mexico is not ready for branded luxury mobile phones

Luxury mobile phones did not find their place among Mexican luxury consumers. Although mobile phones experienced substantial growth in recent years in Mexico, the luxury element was limited to high-end mainstream alternatives such as iPhone or Samsung top tier models and new entrances such as Moto Z, which tend to be expensive.

Luxury smartwatches enters the category in Mexico

Smartwatches has the most potential in luxury electronics; capitalising on the growing trend for luxury wearables in the country, which is expected to record strong growth over the forecast period. Mixing style, aesthetics and functionality, manufacturers seek to incentivise the stagnant watches category through connectivity.

Wearable jewellery is expected to appear in the near future

One of the key features of wearable products is the capability to monitor your health. With the increasing consumer concern about health, luxury wearables are the perfect way to continuously track health conditions.

COMPETITIVE LANDSCAPE

Smartwatches launched under TAG Heuer and Louis Vuitton brands

The Heuer Connected Modular 45 was launched under TAG Heuer in Mexico its second generation of smartwatches. This luxury smartwatch blends traditional and artisanal watchmaking with the connectivity of smartwatches.

Richemont de Mexico also wants a share of the sales under Montblanc

The player looked to incorporate new technology into its Montblanc brand portfolio. Montblanc Summit, its new smartwatch was launched during May 2017 at an exclusive event organised for specialist media, private customers and collectors.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Portable Consumer Electronics industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Portable Consumer Electronics in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Portable Consumer Electronics in Mexico?
What are the major brands in Mexico?
How dynamic is the growth of Luxury Portable Consumer Electronics internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Portable Consumer Electronics in Mexico - Category analysis

HEADLINES

PROSPECTS

Mexico is not ready for branded luxury mobile phones

Luxury smartwatches enters the category in Mexico

Wearable jewellery is expected to appear in the near future

COMPETITIVE LANDSCAPE

Smartwatches launched under TAG Heuer and Louis Vuitton brands

Richemont de Mexico also wants a share of the sales under Montblanc

CATEGORY DATA

Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022

Luxury Goods in Mexico - Industry Overview

EXECUTIVE SUMMARY

Mexico represents an attractive market for luxury goods manufacturers

Luxury consumer base continues to grow

Key iconic brands maintain a solid performance

Luxury players strengthen their brands’ retail presence in Mexico

Experiential luxury goods will continue to drive growth

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Portable Consumer Electronics in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mexico is not ready for branded luxury mobile phones

Luxury smartwatches enters the category in Mexico

Wearable jewellery is expected to appear in the near future

COMPETITIVE LANDSCAPE

Smartwatches launched under TAG Heuer and Louis Vuitton brands

Richemont de Mexico also wants a share of the sales under Montblanc

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Portable Consumer Electronics in Mexico - Category analysis

HEADLINES

PROSPECTS

Mexico is not ready for branded luxury mobile phones

Luxury smartwatches enters the category in Mexico

Wearable jewellery is expected to appear in the near future

COMPETITIVE LANDSCAPE

Smartwatches launched under TAG Heuer and Louis Vuitton brands

Richemont de Mexico also wants a share of the sales under Montblanc

CATEGORY DATA

Luxury Goods in Mexico - Industry Overview

EXECUTIVE SUMMARY

Mexico represents an attractive market for luxury goods manufacturers

Luxury consumer base continues to grow

Key iconic brands maintain a solid performance

Luxury players strengthen their brands’ retail presence in Mexico

Experiential luxury goods will continue to drive growth

MARKET INDICATORS

MARKET DATA

SOURCES

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