Luxury portable consumer electronics is expected to register slight increase in value sales, though this is from a small base. There is limited interest for luxury consumer electronics in Poland.
Within wearables, Tag Heuer Connected device is really the only brand available in Poland and only a few units are sold per year. The model launched in March 2020 and the average retail unit price starts from PLN7,400 for a stainless-steel version and PLN11,000 for the titanium variant.
Value sales in luxury mobile phones are negligible in Ukraine. Such items are affordable to a very small consumer base, such as wealthy business people.
The outlook for luxury portable consumer electronics is muted over the forecast period. In fact, luxury portable consumer electronics will register the lowest constant value growth of all luxury goods.
Once international travel resumes again to the same levels as before the pandemic and Poles can freely travel overseas, this could hamper already limited value sales of luxury portable consumer electronics in Poland, as many local consumers may opt to buy such products overseas and through airport outlets, as the selection is larger.
The main challenge to value growth of luxury portable consumer electronics in Poland is that the main consumer base, that is millennials and Gen Z, do not have high enough incomes to afford such items, with their disposable incomes being a lot lower than in countries like Germany and France. If such brands want to win value share in Poland, they will have to change their messaging in order to appeal to older consumers.
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Luxury portable consumer electronics include luxury mobile phones, luxury MP3 players and luxury wearables.See All of Our Definitions
This report originates from Passport, our Luxury Portable Consumer Electronics research and analysis database.
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