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Country Report

Luxury Portable Consumer Electronics in

Luxury Portable Consumer Electronics in Poland

13 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Luxury mobile phones characterise demand

Luxury mobile phones account for a minor share of total mobile phones sales in Poland, a trend likely to continue into the forecast period. From September 2016 the only luxury items available in the category were represented by the Vertu brand as both Tag Heuer and Porsche Design withdrew from manufacturing mobile phones.

Wearables remains a nascent category with potential for growth

The wearables category entered the country in 2016 although it only features a limited number of true luxury smart/wearable products limited to Apple iWatch and Tag Heuer Connected. Tag Heuer remains a complete novelty being introduced at the end of 2016 at a retail price of PLN6,390.

Store-based retailers remain dominant while internet retailing achieves solid growth

By far the main distribution channel for luxury portable electronic goods is store-based retailing. Sales of luxury mobile phones and wearables take place mainly in a limited number of specialist stores.

COMPETITIVE LANDSCAPE

Lack of competition and demand set to lead to slow category forecast period growth

Luxury portable consumer electronics is expected to maintain slow growth over the forecast period. What progress is made will mainly be fuelled by rising demand for mobile phones, which will be purchased by only a very narrow demographic of wealthy people who have the means to afford these products and who will buy them as a symbol of their status.

Wide distribution boosts product accessibility

Most Polish consumers who buy luxury portable consumer electronics in the country enjoy high levels of after-sales service. Moreover, these goods are widely available in Poland with the Vertu brand available in eight Polish cities, including Warsaw, Poznan, Katowice, Gdansk and Cracow.

Media-related reviews and PR used to promote portable consumer electronics

Brand owners do not advertise luxury portable consumer electronics in the mass media. Instead, they focus on public relations activities, such as PR articles and reviews published in the media related to the mobile phone or luxury industries, both offline and online.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Portable Consumer Electronics industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Portable Consumer Electronics in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Portable Consumer Electronics in Poland?
What are the major brands in Poland?
How dynamic is the growth of Luxury Portable Consumer Electronics internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Portable Consumer Electronics in Poland - Category analysis

HEADLINES

PROSPECTS

Luxury mobile phones characterise demand

Wearables remains a nascent category with potential for growth

Store-based retailers remain dominant while internet retailing achieves solid growth

COMPETITIVE LANDSCAPE

Lack of competition and demand set to lead to slow category forecast period growth

Wide distribution boosts product accessibility

Media-related reviews and PR used to promote portable consumer electronics

CATEGORY DATA

Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022

Luxury Goods in Poland - Industry Overview

EXECUTIVE SUMMARY

Luxury goods on the rise

Ongoing growth march for luxury goods in 2017

Global brands are synonymous with luxury and predominate in the Polish market

Growing trend in internet channel, particularly as a tool to engage directly with wealthy consumers

Luxury goods market set to see more competition over the forecast period

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Portable Consumer Electronics in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Luxury mobile phones characterise demand

Wearables remains a nascent category with potential for growth

Store-based retailers remain dominant while internet retailing achieves solid growth

COMPETITIVE LANDSCAPE

Lack of competition and demand set to lead to slow category forecast period growth

Wide distribution boosts product accessibility

Media-related reviews and PR used to promote portable consumer electronics

Overview

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Samples (FAQs about samples):

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Table of Contents

Luxury Portable Consumer Electronics in Poland - Category analysis

HEADLINES

PROSPECTS

Luxury mobile phones characterise demand

Wearables remains a nascent category with potential for growth

Store-based retailers remain dominant while internet retailing achieves solid growth

COMPETITIVE LANDSCAPE

Lack of competition and demand set to lead to slow category forecast period growth

Wide distribution boosts product accessibility

Media-related reviews and PR used to promote portable consumer electronics

CATEGORY DATA

Luxury Goods in Poland - Industry Overview

EXECUTIVE SUMMARY

Luxury goods on the rise

Ongoing growth march for luxury goods in 2017

Global brands are synonymous with luxury and predominate in the Polish market

Growing trend in internet channel, particularly as a tool to engage directly with wealthy consumers

Luxury goods market set to see more competition over the forecast period

MARKET INDICATORS

MARKET DATA

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