Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Luxury Portable Consumer Electronics in

Luxury Portable Consumer Electronics in South Africa

Mar 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Border closures reduce sales to international tourists but locals purchase in-country

Although luxury portable consumer electronics saw retail volume and current value declines in 2019, these were minor compared with the massive falls in sales experienced in 2020. In 2019, more than half of sales of luxury portable consumer electronics were attributed to spending by international tourists.

Store closures and lower incomes also negatively impact sales

However, other factors also contributed to the significant decline seen in luxury portable consumer electronics in 2020. Due to the emergence of COVID-19 in the country, the government imposed a strict lockdown, during which all non-essential store-based retailers had to close.

Luxury mobile phones is the only notable category

Luxury goods represent a very small share of overall sales of portable consumer electronics in South Africa, as they appeal to a limited group of people, namely connoisseurs and those with the discretionary income to purchase such items, given their hefty price tag. Luxury mobile phones remained the sole product category accounting for notable sales within luxury portable consumer electronics in South Africa in 2020, Despite only seeing annual sales of less than 100 units, the high average price tag still generates notable revenue in this category.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Portable Consumer Electronics industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Portable Consumer Electronics in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Portable Consumer Electronics in South Africa?
What are the major brands in South Africa?
How dynamic is the growth of Luxury Portable Consumer Electronics internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

Want to find out more about this report?

Request more information

Luxury Portable Consumer Electronics in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Border closures reduce sales to international tourists but locals purchase in-country

Store closures and lower incomes also negatively impact sales

Luxury mobile phones is the only notable category

RECOVERY AND OPPORTUNITIES

After a release of pent-up demand, a return to decline

Competition from high-end smartphones

Continued absence of luxury wearables due to lack of availability

CATEGORY DATA

Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2015-2020
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2015-2019
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2016-2019
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2015-2020
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2020-2025
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2020-2025

Luxury Goods in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Luxury Portable Consumer Electronics in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Border closures reduce sales to international tourists but locals purchase in-country

Store closures and lower incomes also negatively impact sales

Luxury mobile phones is the only notable category

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Portable Consumer Electronics in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Border closures reduce sales to international tourists but locals purchase in-country

Store closures and lower incomes also negatively impact sales

Luxury mobile phones is the only notable category

RECOVERY AND OPPORTUNITIES

After a release of pent-up demand, a return to decline

Competition from high-end smartphones

Continued absence of luxury wearables due to lack of availability

CATEGORY DATA

Luxury Goods in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports