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Country Report

Luxury Portable Consumer Electronics in

Luxury Portable Consumer Electronics in South Africa

16 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

African consumers are the primary drivers

Luxury items still represent a small niche of overall portable consumer electronics in South Africa, as they appeal to a limited group of people, namely connoisseurs and those with the discretionary income to purchase such items with a hefty price tag. Sales are driven primarily by African consumers who travel regularly to South Africa and seek a unique product to distinguish themselves from the crowd.

South African consumers tend to buy overseas

When it comes to South African consumers, specifically, those who can afford and are willing to splurge on such luxurious pieces tend to be regular travellers. There is a wider variety of models and brands to choose from abroad, and South African consumers often prefer to make such purchases when they are travelling overseas.

Declining retail value growth

The lowering retail value growth of luxury portable consumer electronics during the review period can be attributed to the dire economic climate, both locally and in neighbouring African countries. Luxury portable consumer electronics is expected to continue declining over the forecast period.

COMPETITIVE LANDSCAPE

Niche category with limited growth prospects

Luxury portable consumer electronics is very small in South Africa. It has failed to establish itself as a growing market for these types of products.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Portable Consumer Electronics industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Portable Consumer Electronics in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Portable Consumer Electronics in South Africa?
What are the major brands in South Africa?
How dynamic is the growth of Luxury Portable Consumer Electronics internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Portable Consumer Electronics in South Africa - Category analysis

HEADLINES

PROSPECTS

African consumers are the primary drivers

South African consumers tend to buy overseas

Declining retail value growth

COMPETITIVE LANDSCAPE

Niche category with limited growth prospects

CATEGORY DATA

Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022

Luxury Goods in South Africa - Industry Overview

EXECUTIVE SUMMARY

Lower total value growth registered in luxury goods in 2017

No major brand launches

Luxury goods remains highly fragmented

Non-grocery specialists continues to dominate the distribution of luxury goods

Luxury goods expected to decline over the forecast period

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Portable Consumer Electronics in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

African consumers are the primary drivers

South African consumers tend to buy overseas

Declining retail value growth

COMPETITIVE LANDSCAPE

Niche category with limited growth prospects

Overview

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Table of Contents

Luxury Portable Consumer Electronics in South Africa - Category analysis

HEADLINES

PROSPECTS

African consumers are the primary drivers

South African consumers tend to buy overseas

Declining retail value growth

COMPETITIVE LANDSCAPE

Niche category with limited growth prospects

CATEGORY DATA

Luxury Goods in South Africa - Industry Overview

EXECUTIVE SUMMARY

Lower total value growth registered in luxury goods in 2017

No major brand launches

Luxury goods remains highly fragmented

Non-grocery specialists continues to dominate the distribution of luxury goods

Luxury goods expected to decline over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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