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Country Report

Luxury Portable Consumer Electronics in

Luxury Portable Consumer Electronics in South Korea

Jan 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Due to being worn for daily workouts, consumers preference mid-level smart wearables

In 2019, smart wearables were developed in mass in South Korea; however the mid-level landscape is the most popular. As consumers in the country are using smart wearables daily, often to track step-counts and workouts, luxury portable consumer electronics is not suitable for the daily wear-and-tear the product may endure.

Limited distribution for luxury portable consumer electronics, hampers growth

As retailing for luxury portable consumer electronics is limited in South Korea, growth is also limited. For instance, the Apple Hermès iWatch is only available in selected shops.

Samsung leads the mobile phone landscape, however, there is no evidence that the player will enter the luxury landscape over the forecast period

South Korea is the home of Samsung, which gives the player an advantage in the landscape. With Samsung Galaxy taking considerate amount of share, this landscape is essentially dependent on innovations and new product launches from Samsung.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Portable Consumer Electronics industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Portable Consumer Electronics in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Portable Consumer Electronics in South Korea?
What are the major brands in South Korea?
How dynamic is the growth of Luxury Portable Consumer Electronics internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Portable Consumer Electronics in South Korea - Category analysis

HEADLINES

PROSPECTS

Due to being worn for daily workouts, consumers preference mid-level smart wearables

Limited distribution for luxury portable consumer electronics, hampers growth

Samsung leads the mobile phone landscape, however, there is no evidence that the player will enter the luxury landscape over the forecast period

COMPETITORS

A growing consumer trend in South Korea is to simply purchase the iWatch strap, but not the iWatch

The Tag Heuer Connected suffers from the perception that Tag Heuer is a classic watchmaker, not a wearable brand

No new luxury players are expected to enter luxury portable consumer electronics, over the forecast period

CATEGORY DATA

Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2014-2019
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2015-2019
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2014-2018
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2015-2018
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2014-2019
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2019-2024
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2019-2024

Luxury Goods in South Korea - Industry Overview

EXECUTIVE SUMMARY

Growth in luxury goods is driven by an increasing consumer base and rise in local luxury offerings, however duty-free and imitations goods remain a threat in 2019

The decrease in Chinese tourists sees players developing offerings for local consumers, as retailers create special VIP areas

Luxury cars led the landscape in 2019, as Daimler AG retained its first-place position with Mercedes-Benz, and BMW lost value share

Premium outlets pose a threat to department stores, as they offer high-level discounts on several luxury players

Growth over the forecast period will be driven by tourism, affordable luxury and a diverse range of new players

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Megatrends

Country Report

Luxury Portable Consumer Electronics in South Korea

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Executive Summary

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PROSPECTS

Due to being worn for daily workouts, consumers preference mid-level smart wearables

Limited distribution for luxury portable consumer electronics, hampers growth

Samsung leads the mobile phone landscape, however, there is no evidence that the player will enter the luxury landscape over the forecast period

Overview

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Table of Contents

Luxury Portable Consumer Electronics in South Korea - Category analysis

HEADLINES

PROSPECTS

Due to being worn for daily workouts, consumers preference mid-level smart wearables

Limited distribution for luxury portable consumer electronics, hampers growth

Samsung leads the mobile phone landscape, however, there is no evidence that the player will enter the luxury landscape over the forecast period

COMPETITORS

A growing consumer trend in South Korea is to simply purchase the iWatch strap, but not the iWatch

The Tag Heuer Connected suffers from the perception that Tag Heuer is a classic watchmaker, not a wearable brand

No new luxury players are expected to enter luxury portable consumer electronics, over the forecast period

CATEGORY DATA

Luxury Goods in South Korea - Industry Overview

EXECUTIVE SUMMARY

Growth in luxury goods is driven by an increasing consumer base and rise in local luxury offerings, however duty-free and imitations goods remain a threat in 2019

The decrease in Chinese tourists sees players developing offerings for local consumers, as retailers create special VIP areas

Luxury cars led the landscape in 2019, as Daimler AG retained its first-place position with Mercedes-Benz, and BMW lost value share

Premium outlets pose a threat to department stores, as they offer high-level discounts on several luxury players

Growth over the forecast period will be driven by tourism, affordable luxury and a diverse range of new players

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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Megatrends

Country Report

Luxury Portable Consumer Electronics in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Due to being worn for daily workouts, consumers preference mid-level smart wearables

Limited distribution for luxury portable consumer electronics, hampers growth

Samsung leads the mobile phone landscape, however, there is no evidence that the player will enter the luxury landscape over the forecast period

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Portable Consumer Electronics in South Korea - Category analysis

HEADLINES

PROSPECTS

Due to being worn for daily workouts, consumers preference mid-level smart wearables

Limited distribution for luxury portable consumer electronics, hampers growth

Samsung leads the mobile phone landscape, however, there is no evidence that the player will enter the luxury landscape over the forecast period

COMPETITORS

A growing consumer trend in South Korea is to simply purchase the iWatch strap, but not the iWatch

The Tag Heuer Connected suffers from the perception that Tag Heuer is a classic watchmaker, not a wearable brand

No new luxury players are expected to enter luxury portable consumer electronics, over the forecast period

CATEGORY DATA

Luxury Goods in South Korea - Industry Overview

EXECUTIVE SUMMARY

Growth in luxury goods is driven by an increasing consumer base and rise in local luxury offerings, however duty-free and imitations goods remain a threat in 2019

The decrease in Chinese tourists sees players developing offerings for local consumers, as retailers create special VIP areas

Luxury cars led the landscape in 2019, as Daimler AG retained its first-place position with Mercedes-Benz, and BMW lost value share

Premium outlets pose a threat to department stores, as they offer high-level discounts on several luxury players

Growth over the forecast period will be driven by tourism, affordable luxury and a diverse range of new players

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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