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Country Report

Luxury Portable Consumer Electronics in

Luxury Portable Consumer Electronics in Taiwan

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Slowed growth due to declining consumer confidence despite the pandemic being dealt with relatively quickly

Luxury portable consumer electronics will see slowed growth in terms of current value sales in 2020 overall. Although the Taiwanese government was able to avoid lockdown and contained the spread of the virus rapidly, consumer confidence has still been negatively impacted.

As unit prices of non-luxury smartwatches creep up, consumers fail to justify the higher price point of luxury smartwatches

Over the review period, the health and wellness trend has been gathering speed and this has intensified in response to the health crisis. This has led to increased demand for smartwatches as devices can measure heartrates and physical activity etc.

Luxury mobile phones continue to lose consumers to luxury wearables and non-luxury smartphones

In 2020, current value sales of luxury mobile phones remain negligible. Due to the emergence of luxury wearables over the review period, luxury mobile phones have increasingly been cannibalised by the former, as consumers prefer to spend their money on more innovative devises.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Portable Consumer Electronics industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Portable Consumer Electronics in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Portable Consumer Electronics in Taiwan?
What are the major brands in Taiwan?
How dynamic is the growth of Luxury Portable Consumer Electronics internet sales?
What is driving growth?

Why buy this report?

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Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Portable Consumer Electronics in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Slowed growth due to declining consumer confidence despite the pandemic being dealt with relatively quickly

As unit prices of non-luxury smartwatches creep up, consumers fail to justify the higher price point of luxury smartwatches

Luxury mobile phones continue to lose consumers to luxury wearables and non-luxury smartphones

RECOVERY AND OPPORTUNITIES

An immediate recovery expected as consumer confidence is restored

Luxury wearables continue to show the most dynamic growth thanks to innovations and the novelty appeal

Brands within luxury mobile phones focus on innovation in order to combat the challenges that lie ahead

CATEGORY DATA

Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2015-2020
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2015-2019
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2016-2019
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2015-2020
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2020-2025
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2020-2025

Luxury Goods in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Luxury Portable Consumer Electronics in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Slowed growth due to declining consumer confidence despite the pandemic being dealt with relatively quickly

As unit prices of non-luxury smartwatches creep up, consumers fail to justify the higher price point of luxury smartwatches

Luxury mobile phones continue to lose consumers to luxury wearables and non-luxury smartphones

Overview

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Table of Contents

Luxury Portable Consumer Electronics in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Slowed growth due to declining consumer confidence despite the pandemic being dealt with relatively quickly

As unit prices of non-luxury smartwatches creep up, consumers fail to justify the higher price point of luxury smartwatches

Luxury mobile phones continue to lose consumers to luxury wearables and non-luxury smartphones

RECOVERY AND OPPORTUNITIES

An immediate recovery expected as consumer confidence is restored

Luxury wearables continue to show the most dynamic growth thanks to innovations and the novelty appeal

Brands within luxury mobile phones focus on innovation in order to combat the challenges that lie ahead

CATEGORY DATA

Luxury Goods in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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