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Country Report

Luxury Portable Consumer Electronics in

Luxury Portable Consumer Electronics in Thailand

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers set to continue to opt for mainstream brands

The presence of luxury portable consumer electronics remains very niche in Thailand. Even the athleisure and digitalisation trends support the demand for mainstream rather than luxury offerings, such as TAG Heuer Connected Modular 45 and Louis Vuitton smartwatches.

Differentiation via product exclusivity and cobranding

While the demand for luxury portable consumer electronics remains niche, brands are introducing even more exclusive or prestige features to appeal to their target audience. For example, cobranded products like Vertu Signature Touch for Bentley and Gold Elite Paris Rolls-Royce Black Badge.

COMPETITIVE LANDSCAPE

Vertu faces liquidation

Vertu, the world’s ultra-luxury Android smartphone, encountered financial difficulties and entered a process of liquidation, having offered a series of luxury smartphones, in Thailand. Vertu has two boutiques in prime locations in central Bangkok: Siam Paragon and Gaysorn Village.

Gold Elite Paris creates interest in luxury mobile phones

Gold Elite Paris entered the market in 2014 with a first boutique in Bangkok. Sure Life Telecom is an authorised importer and distributor of the brand.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Portable Consumer Electronics industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Portable Consumer Electronics in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Portable Consumer Electronics in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of Luxury Portable Consumer Electronics internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Portable Consumer Electronics in Thailand - Category analysis

HEADLINES

PROSPECTS

Consumers set to continue to opt for mainstream brands

Differentiation via product exclusivity and cobranding

COMPETITIVE LANDSCAPE

Vertu faces liquidation

Gold Elite Paris creates interest in luxury mobile phones

CATEGORY DATA

Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022

Luxury Goods in Thailand - Industry Overview

EXECUTIVE SUMMARY

Luxury goods continues to see positive retail value sales growth

Shift from luxury goods to luxury experiences among Thais and tourists

International players lead luxury goods in Thailand

Store-based retailing dominates with the integration of internet retailing

Slower growth expected for luxury goods in Thailand

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Portable Consumer Electronics in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers set to continue to opt for mainstream brands

Differentiation via product exclusivity and cobranding

COMPETITIVE LANDSCAPE

Vertu faces liquidation

Gold Elite Paris creates interest in luxury mobile phones

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Luxury Portable Consumer Electronics in Thailand - Category analysis

HEADLINES

PROSPECTS

Consumers set to continue to opt for mainstream brands

Differentiation via product exclusivity and cobranding

COMPETITIVE LANDSCAPE

Vertu faces liquidation

Gold Elite Paris creates interest in luxury mobile phones

CATEGORY DATA

Luxury Goods in Thailand - Industry Overview

EXECUTIVE SUMMARY

Luxury goods continues to see positive retail value sales growth

Shift from luxury goods to luxury experiences among Thais and tourists

International players lead luxury goods in Thailand

Store-based retailing dominates with the integration of internet retailing

Slower growth expected for luxury goods in Thailand

MARKET INDICATORS

MARKET DATA

SOURCES

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