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Country Report

Luxury Portable Consumer Electronics in

Luxury Portable Consumer Electronics in Thailand

14 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The exit of Vertu leads to a drastic decline in sales

Over the forecast period, luxury portable consumer electronics is expected to continue to see a steep decline, largely due to Vertu’s exit. In 2018, Vertu’s two boutiques, at Gaysorn Village and Siam Paragon, closed down.

Luxury smartphones enter the fray

While there is little room for luxury brands in mobile phones, new products were launched in 2018 to capture a rather niche demand in the marketplace. For example, Porsche Design Huawei Mate RS, which highlights its features and innovative technologies, such as Leica triple camera, OLED display, fingerprint verification and waterproof and water resistance attributes.

High-value gadgets set to gain traction

Other high-valued gadgets, of which Gold Elite Paris smartphone is a highlight, are expected to gain traction in the forecast period. Gold Elite Paris claims to offer high-value products and a superior service.

COMPETITIVE LANDSCAPE

The exit of the absolute luxury brand Vertu damages the category

The demand for luxury portable consumer electronics remains niche; visible mainly among affluent tech-savvy consumers. Similarly, brand variety remained limited.

Brand collaboration offers some respite

The adoption of consumer electronic devices in the country is clear, but the presence of luxury wearables or mobile phones is still very limited. TAG Heuer is a well-known brand present in luxury wearables, but it sells only certain models in limited quantities and selected store locations in Thailand.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Portable Consumer Electronics industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Portable Consumer Electronics in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Portable Consumer Electronics in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of Luxury Portable Consumer Electronics internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Portable Consumer Electronics in Thailand - Category analysis

HEADLINES

PROSPECTS

The exit of Vertu leads to a drastic decline in sales

Luxury smartphones enter the fray

High-value gadgets set to gain traction

COMPETITIVE LANDSCAPE

The exit of the absolute luxury brand Vertu damages the category

Brand collaboration offers some respite

CATEGORY DATA

Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Luxury Goods in Thailand - Industry Overview

EXECUTIVE SUMMARY

Luxury goods posts positive sales performance

Tourists continue to push sales of luxury goods

Highly fragmented landscape is full of international brands

Physical store development and online retailing add colour

A challenging outlook for luxury goods

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Portable Consumer Electronics in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The exit of Vertu leads to a drastic decline in sales

Luxury smartphones enter the fray

High-value gadgets set to gain traction

COMPETITIVE LANDSCAPE

The exit of the absolute luxury brand Vertu damages the category

Brand collaboration offers some respite

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Luxury Portable Consumer Electronics in Thailand - Category analysis

HEADLINES

PROSPECTS

The exit of Vertu leads to a drastic decline in sales

Luxury smartphones enter the fray

High-value gadgets set to gain traction

COMPETITIVE LANDSCAPE

The exit of the absolute luxury brand Vertu damages the category

Brand collaboration offers some respite

CATEGORY DATA

Luxury Goods in Thailand - Industry Overview

EXECUTIVE SUMMARY

Luxury goods posts positive sales performance

Tourists continue to push sales of luxury goods

Highly fragmented landscape is full of international brands

Physical store development and online retailing add colour

A challenging outlook for luxury goods

MARKET DATA

SOURCES

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