The COVID-19 pandemic in the United Arab Emirates has altered the shape of luxury portable consumer electronics, driving a shift of focus towards domestic consumers and a shift towards e-commerce commerce channels in 2020. Due to the travel restrictions that remained in place for much of 2020, most companies shifted their attention towards the domestic consumer base as the number of tourists in the country dropped considerably.
Luxury wearables was the best performing product area in luxury portable consumer electronics in 2020. This product area is a relatively new product area in the category and has posted strong growth in both volume and value sales since 2017.
Along with the further disruption caused by the COVID-19 pandemic and national lockdown, the luxury mobile phones product area continues to real from the loss of Vertu Corp Ltd. Vertu was a dominant player in luxury mobile phones in the UAE before it closed its UAE stores in 2017.
COVID-19 has accelerated the declining performance of luxury mobile phones in the luxury portable consumer electronics category. Although luxury mobile phones is expected to grow marginally in 2021 as life returns to normal following the COVID-19 outbreak, the category is not expected to recover pre-COVID-19 sales and, after 2021, luxury mobile phones will continue to decline throughout the forecast period.
Companies are expected to focus on the trend for personalised products and exclusive designs in luxury portable consumer electronics. This shift will characterise innovation and product development in the forecast period.
Throughout the forecast period, luxury wearables is expected to be the primary driver of growth in the luxury portable consumer electronics category. Luxury wearables was able to retain more sales than luxury mobile phones in 2020 and is also expected to recover rapidly to return to the strong pattern of positive growth established in the review period.
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Understand the latest market trends and future growth opportunities for the Luxury Portable Consumer Electronics industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Luxury Portable Consumer Electronics research and analysis database.
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