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Country Report

Luxury Portable Consumer Electronics in

Luxury Portable Consumer Electronics in the United Kingdom

16 pages, Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Vertu’s demise signals the beginning of the end for luxury mobile phones

The UK’s biggest luxury phone manufacturer went into administration in May 2017, after failed plans to save the company, which was once owned by Nokia. Given that Vertu represented a significant share of sales in luxury portable consumer electronics in 2016, the impact of its withdrawal in 2017 cannot be underestimated.

Sports continue to influence luxury goods, as luxury wearables rockets

Conversely, luxury wearables enjoyed another strong year in 2018, with double- and even triple-digit growth at the end of the review period placing wearables at the forefront of the technological arm of luxury. The vast majority of the category is comprised of smartwatches, usually with a sports or fitness element incorporated.

Consumers demand less conspicuous consumption and more convenience

Luxury goods are more accessible than ever, particularly luxury wearables. The dual functionality and inherent exclusivity offered by such products makes luxury wearables doubly desirable, and the advanced technology justifies their high price point compared with classic timepieces.

COMPETITIVE LANDSCAPE

Luxury wearables fragments as brands continue to innovate at all price points

Although luxury wearables will continue to grow at a considerable pace over the forecast period, the brand rankings are expected to shift seismically over this time as the category fragments. Smartwatches have slightly lower mark-ups than other luxury accessories, and as a hybrid between apparel/accessory/watch, prices will rarely reach the typical top-end of these three categories.

Luxury mobile phones struggles as customers eschew bling in favour of function

Gone is the high demand amongst wealthier consumers for ostentatiously decorated phones and digital watches. The onus has now shifted to craft; the life expectancy of a product now carries more or equal weight to its aesthetic.

Accessibility and availability blur the lines between luxury and mass

The ambiguous categorisation of the luxury wearables category mirrors the increasingly ambiguous status of luxury consumers. TAG Heuer, the top-ranked brand in luxury wearables in the UK in value terms in 2017, has maintained brand equity by following the manufacturing guidelines it follows for lower-priced models, to ensure quality craftsmanship.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Portable Consumer Electronics industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Portable Consumer Electronics industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Portable Consumer Electronics in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Portable Consumer Electronics in United Kingdom?
What are the major brands in United Kingdom?
How dynamic is the growth of Luxury Portable Consumer Electronics internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Portable Consumer Electronics in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Vertu’s demise signals the beginning of the end for luxury mobile phones

Sports continue to influence luxury goods, as luxury wearables rockets

Consumers demand less conspicuous consumption and more convenience

COMPETITIVE LANDSCAPE

Luxury wearables fragments as brands continue to innovate at all price points

Luxury mobile phones struggles as customers eschew bling in favour of function

Accessibility and availability blur the lines between luxury and mass

CATEGORY DATA

Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Luxury Goods in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Luxury remains resilient amidst political uncertainty

Brexit looms, but millennials prevent gloom

Conspicuous consumption online encourages traditional brands to modernise

Internet retailing is rapidly becoming a necessity for brands, not a choice

Digitisation paves the road ahead

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Portable Consumer Electronics in the United Kingdom

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Executive Summary

New Report Guarantee

PROSPECTS

Vertu’s demise signals the beginning of the end for luxury mobile phones

Sports continue to influence luxury goods, as luxury wearables rockets

Consumers demand less conspicuous consumption and more convenience

COMPETITIVE LANDSCAPE

Luxury wearables fragments as brands continue to innovate at all price points

Luxury mobile phones struggles as customers eschew bling in favour of function

Accessibility and availability blur the lines between luxury and mass

Overview

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Table of Contents

Luxury Portable Consumer Electronics in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Vertu’s demise signals the beginning of the end for luxury mobile phones

Sports continue to influence luxury goods, as luxury wearables rockets

Consumers demand less conspicuous consumption and more convenience

COMPETITIVE LANDSCAPE

Luxury wearables fragments as brands continue to innovate at all price points

Luxury mobile phones struggles as customers eschew bling in favour of function

Accessibility and availability blur the lines between luxury and mass

CATEGORY DATA

Luxury Goods in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Luxury remains resilient amidst political uncertainty

Brexit looms, but millennials prevent gloom

Conspicuous consumption online encourages traditional brands to modernise

Internet retailing is rapidly becoming a necessity for brands, not a choice

Digitisation paves the road ahead

MARKET INDICATORS

MARKET DATA

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