Luxury Portable Consumer Electronics in Turkey

PROSPECTS

Luxury watchmakers launch luxury wearables to remain relevant in the landscape

The increasing activities of manufacturers of wearables, sportswear and watches has resulted in a blurring of competitive lines between these, and luxury timepieces. Therefore in 2019, electronic wearables continued to be a threat to luxury timepieces, although growing from a low base.

Wealthy tourists buy a significant share of luxury mobile phones sold in Turkey

When purchasing luxury portable consumer electronics, Turkish consumers are drawn to ostentatious luxury brands. A substantial share of the luxury mobile phones sold in Turkey are bought by wealthy tourists, mainly from the Middle East.

Luxury wearables continues to evolve into fashionable accessories

The pursuit of a healthy lifestyle is growing among Turkish consumers, with the popularity of running and other sports increasing. This means there is a large base of potential consumers for luxury activity wearables.

COMPETITIVE LANDSCAPE

Louis Vuitton smartwatch gets an upgrade as its powered by Qualcomm’s newest wearable chip

In 2017, Louis Vuitton launched its line of luxury designer smartwatch titled Wear OS-powered Tambour Horizon smartwatches. In 2019, Louis Vuitton updated the range to add Neon Digital Faces to its Tambour Horizon Smartwatch, and the watch was upgraded to use Qualcomm’s newest wearable chip, the Snapdragon Wear 3100.

TAG Heuer International led luxury portable consumer electronics, thanks to strong marketing campaigns and wide availability

TAG Heuer International remained the leading player in luxury portable electronics in 2018. Following the success of its first model, the TAG Heuer Connected, the player launched the TAG Heuer Connected Modular 45 in early 2017, at the same time seeking to improve distribution to reach a wider audience.

Following its Tag Heuer Connected Modular 45 app for golfers, Tag Heuer is set to launch its next innovation in 2020

Tag Heuer announced it will launch its upcoming smartwatch in March 2020. Tag Heuer Have had launched its first Connected smartwatch in 2015, which was followed by the Connected Modular 45 in 2017.

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