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Country Report

Luxury Timepieces in

Luxury Timepieces in Argentina

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Companies lower prices to attract consumers

One of the biggest drawbacks for luxury timepieces in Argentina is its high price compared to other countries, including its neighbour Chile. As a result, and as in the vast majority of luxury categories, Argentinians prefer to buy luxury timepieces abroad.

Sales grow due to greater offer and variety of products

Price is not the only reason why Argentinians prefer to buy luxury timepieces abroad, as the greater variety of products is also another fundamental factor. However, with the elimination of barriers to imports since the end of 2016, the variety of luxury timepieces has increased significantly during 2017 and 2018.

Arrival of smartwatches as competitor to luxury timepieces

Slowly, luxury smartwatches are beginning to arrive in the country and become a competitor to luxury timepieces. The opening of imports favour the development of new categories and smartwatches is no exception.

COMPETITIVE LANDSCAPE

TAG Heuer renews its premises and the return of important brands

At the end of 2017, TAG Heuer renewed its premises in Argentina, the first to open in Latin America, located in Dot Baires Shopping. The improved economic situation and the growth of sales were key to the renovation of the premises inaugurated in 2009.

Taxes place limit on the offer of luxury timepieces

The elimination of import barriers played a fundamental role in companies returning to importing luxury timepieces to Argentina. However, taxes on the importation of luxury timepieces are high and, in some cases, the rate is excessively high and makes it impossible to market some types of products in the country.

Rolex maintains its dominant position

Rolex is undeniably synonymous with luxury in Argentina and maintains a very dominant position in luxury timepieces. The company makes a strong investment in advertising and sponsors exclusive events such as yachting championships.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Timepieces industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Timepieces industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Timepieces in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Timepieces in Argentina?
What are the major brands in Argentina?
How dynamic is the growth of Luxury Timepieces internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Timepieces in Argentina - Category analysis

HEADLINES

PROSPECTS

Companies lower prices to attract consumers

Sales grow due to greater offer and variety of products

Arrival of smartwatches as competitor to luxury timepieces

COMPETITIVE LANDSCAPE

TAG Heuer renews its premises and the return of important brands

Taxes place limit on the offer of luxury timepieces

Rolex maintains its dominant position

CATEGORY DATA

Table 1 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 2 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 5 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 7 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Luxury Goods in Argentina - Industry Overview

EXECUTIVE SUMMARY

Limited availability of premises in strategic locations

Lower prices boost purchases in the country

Luxury brands return, although mainly due to local partners

Internet retailing begins to play an interesting role

Positive outlook, albeit with some difficulties

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Timepieces in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Companies lower prices to attract consumers

Sales grow due to greater offer and variety of products

Arrival of smartwatches as competitor to luxury timepieces

COMPETITIVE LANDSCAPE

TAG Heuer renews its premises and the return of important brands

Taxes place limit on the offer of luxury timepieces

Rolex maintains its dominant position

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Luxury Timepieces in Argentina - Category analysis

HEADLINES

PROSPECTS

Companies lower prices to attract consumers

Sales grow due to greater offer and variety of products

Arrival of smartwatches as competitor to luxury timepieces

COMPETITIVE LANDSCAPE

TAG Heuer renews its premises and the return of important brands

Taxes place limit on the offer of luxury timepieces

Rolex maintains its dominant position

CATEGORY DATA

Luxury Goods in Argentina - Industry Overview

EXECUTIVE SUMMARY

Limited availability of premises in strategic locations

Lower prices boost purchases in the country

Luxury brands return, although mainly due to local partners

Internet retailing begins to play an interesting role

Positive outlook, albeit with some difficulties

MARKET INDICATORS

MARKET DATA

SOURCES

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