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Learn moreJan 2021
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Many luxury consumers, unable to make international trips in 2020, spent on luxury products instead, helping to support local consumption. Local players estimate that in regular years, for each luxury watch sold in Brazil, 15 luxury watches are acquired by Brazilians abroad.
Prior to the pandemic, a significant proportion of consumers would wait for holiday periods to make purchases, and most of them were motivated by gift giving. Now, however, the impulse for self-indulgence is driving most transactions.
During the peak of the pandemic in Brazil, in June 2020, most brands saw inventories become more restricted, making it difficult for consumers to find the products they desired. The difficulties in importing products were felt across all segments, and the higher costs across the whole supply chain, allied to the local currency devaluation, resulted in significant rises in final prices.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Timepieces industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Timepieces industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Luxury Timepieces in Brazil market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.