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Country Report

Luxury Timepieces in

Luxury Timepieces in Brazil

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Closed frontiers soften the impact of the pandemic on local luxury stores

Many luxury consumers, unable to make international trips in 2020, spent on luxury products instead, helping to support local consumption. Local players estimate that in regular years, for each luxury watch sold in Brazil, 15 luxury watches are acquired by Brazilians abroad.

Consumers are going beyond gift giving, with quarantine purchases seeing self-indulgence grow

Prior to the pandemic, a significant proportion of consumers would wait for holiday periods to make purchases, and most of them were motivated by gift giving. Now, however, the impulse for self-indulgence is driving most transactions.

Local demand hampered by difficulties in importing products

During the peak of the pandemic in Brazil, in June 2020, most brands saw inventories become more restricted, making it difficult for consumers to find the products they desired. The difficulties in importing products were felt across all segments, and the higher costs across the whole supply chain, allied to the local currency devaluation, resulted in significant rises in final prices.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Timepieces industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Timepieces industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Timepieces in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Timepieces in Brazil?
What are the major brands in Brazil?
How dynamic is the growth of Luxury Timepieces internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Timepieces in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Closed frontiers soften the impact of the pandemic on local luxury stores

Consumers are going beyond gift giving, with quarantine purchases seeing self-indulgence grow

Local demand hampered by difficulties in importing products

RECOVERY AND OPPORTUNITIES

The strong appeal of leading brands means that consumers are prepared to wait for imported products

Second-hand transactions grow and transform acquisitions into long-term investments

Closer contact with clients make sales possible even during the quarantine period

CATEGORY DATA

Table 1 Sales of Luxury Timepieces by Category: Value 2015-2020
Table 2 Sales of Luxury Timepieces by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Luxury Timepieces: % Value 2015-2019
Table 4 LBN Brand Shares of Luxury Timepieces: % Value 2016-2019
Table 5 Distribution of Luxury Timepieces by Format: % Value 2015-2020
Table 6 Forecast Sales of Luxury Timepieces by Category: Value 2020-2025
Table 7 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2020-2025

Luxury Goods in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 pandemic prevents a recovery in sales of luxury goods

COVID-19 country impact

Luxury brands seek new ways to engage with consumers

E-commerce sees sales grow

Greater social inequality forces a focus on HNWIs, requiring a more flexible industry in the coming years

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Luxury Timepieces in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Closed frontiers soften the impact of the pandemic on local luxury stores

Consumers are going beyond gift giving, with quarantine purchases seeing self-indulgence grow

Local demand hampered by difficulties in importing products

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Luxury Timepieces in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Closed frontiers soften the impact of the pandemic on local luxury stores

Consumers are going beyond gift giving, with quarantine purchases seeing self-indulgence grow

Local demand hampered by difficulties in importing products

RECOVERY AND OPPORTUNITIES

The strong appeal of leading brands means that consumers are prepared to wait for imported products

Second-hand transactions grow and transform acquisitions into long-term investments

Closer contact with clients make sales possible even during the quarantine period

CATEGORY DATA

Luxury Goods in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 pandemic prevents a recovery in sales of luxury goods

COVID-19 country impact

Luxury brands seek new ways to engage with consumers

E-commerce sees sales grow

Greater social inequality forces a focus on HNWIs, requiring a more flexible industry in the coming years

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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