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Country Report

Luxury Timepieces in

Luxury Timepieces in Brazil

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Timid sales growth in 2019 shows results lag behind Brazilian luxury timepieces’ potential

Economic indicators still show slight recovery. Luxury timepieces recorded compatible value growth in 2019, still underperforming in comparison to pre-crisis years.

Store closures motivated by economic crisis delay recovery pace

Vacheron Constantin, Cartier and Montblanc are important brands within luxury timepieces that have closed their stores in Brazil as a result of falling demand due to the challenging economic situation. Some of these brands have plans to continue reaching Brazilian consumers, who may resume their previous level of consumption by shopping abroad, by exploring other business strategies in the country.

New business formats offer alternatives to raise sales of luxury timepieces

Brazil is a major global market due to its large population and strong consumption appetite, with many brands looking to have a strong presence in the country. Despite regular economic downturns, some areas have seen strong growth.

COMPETITIVE LANDSCAPE

The main brands explore Brazilians’ identification with local heroes’ appeal

Santos de Cartier is a wrist watch collection from Louis Cartier that honours the history of Brazilian aviator, Alberto dos Santos-Dumont. In Brazil, Santos-Dumont is known as a leading pioneer in the development of aviation and is very popular among the population.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Timepieces industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Timepieces industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Timepieces in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Timepieces in Brazil?
What are the major brands in Brazil?
How dynamic is the growth of Luxury Timepieces internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Timepieces in Brazil - Category analysis

HEADLINES

PROSPECTS

Timid sales growth in 2019 shows results lag behind Brazilian luxury timepieces’ potential

Store closures motivated by economic crisis delay recovery pace

New business formats offer alternatives to raise sales of luxury timepieces

COMPETITIVE LANDSCAPE

The main brands explore Brazilians’ identification with local heroes’ appeal

CATEGORY DATA

Table 1 Sales of Luxury Timepieces by Category: Value 2014-2019
Table 2 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
Table 4 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
Table 5 Distribution of Luxury Timepieces by Format: % Value 2014-2019
Table 6 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
Table 7 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024

Luxury Goods in Brazil - Industry Overview

EXECUTIVE SUMMARY

Luxury goods consolidates its growth path while challenged by technological and cultural updates

Review period presents the most critical results during the economic crisis

Economic uncertainties discourage many brands from operating in Brazil, increasing concentration in the competitive landscape

New channels emerge as convenient alternatives or more entry-level offerings

Steadier economic environment leads to reheated projections for the forecast period

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Megatrends

Country Report

Luxury Timepieces in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Timid sales growth in 2019 shows results lag behind Brazilian luxury timepieces’ potential

Store closures motivated by economic crisis delay recovery pace

New business formats offer alternatives to raise sales of luxury timepieces

COMPETITIVE LANDSCAPE

The main brands explore Brazilians’ identification with local heroes’ appeal

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Timepieces in Brazil - Category analysis

HEADLINES

PROSPECTS

Timid sales growth in 2019 shows results lag behind Brazilian luxury timepieces’ potential

Store closures motivated by economic crisis delay recovery pace

New business formats offer alternatives to raise sales of luxury timepieces

COMPETITIVE LANDSCAPE

The main brands explore Brazilians’ identification with local heroes’ appeal

CATEGORY DATA

Luxury Goods in Brazil - Industry Overview

EXECUTIVE SUMMARY

Luxury goods consolidates its growth path while challenged by technological and cultural updates

Review period presents the most critical results during the economic crisis

Economic uncertainties discourage many brands from operating in Brazil, increasing concentration in the competitive landscape

New channels emerge as convenient alternatives or more entry-level offerings

Steadier economic environment leads to reheated projections for the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Country Report

Luxury Timepieces in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Timid sales growth in 2019 shows results lag behind Brazilian luxury timepieces’ potential

Store closures motivated by economic crisis delay recovery pace

New business formats offer alternatives to raise sales of luxury timepieces

COMPETITIVE LANDSCAPE

The main brands explore Brazilians’ identification with local heroes’ appeal

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Timepieces in Brazil - Category analysis

HEADLINES

PROSPECTS

Timid sales growth in 2019 shows results lag behind Brazilian luxury timepieces’ potential

Store closures motivated by economic crisis delay recovery pace

New business formats offer alternatives to raise sales of luxury timepieces

COMPETITIVE LANDSCAPE

The main brands explore Brazilians’ identification with local heroes’ appeal

CATEGORY DATA

Luxury Goods in Brazil - Industry Overview

EXECUTIVE SUMMARY

Luxury goods consolidates its growth path while challenged by technological and cultural updates

Review period presents the most critical results during the economic crisis

Economic uncertainties discourage many brands from operating in Brazil, increasing concentration in the competitive landscape

New channels emerge as convenient alternatives or more entry-level offerings

Steadier economic environment leads to reheated projections for the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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