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Country Report

Luxury Timepieces in

Luxury Timepieces in Italy

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Declining sales challenge brands, who aim to increase appeal

Due to the outbreak of COVID-19 in the country, luxury timepieces are set to record a value decline of 28% in 2020, compared to growth of 2% in 2019. This decline was due to store closures, lack of tourists, and increased price-sensitivity throughout the country.

Players are more optimistic about December sales for luxury timepieces

December is traditionally the month when Italy records its highest sales of luxury timepieces, as consumers purchase the products as gifts for family members and significant others. Despite the outbreak of COVID-19 in the country, some premium holiday locations such as Forte Dei Marmi continued to see traffic of luxury consumers in summer 2020, with consumers taking domestic holidays in their second homes on the beach.

E-commerce growth fails to match other products, as consumers prefer physical stores

In luxury timepieces, e-commerce is not the preferred channel, given that consumers are afraid of being sent counterfeit items and enjoy trying timepieces on in person. Therefore, most consumers preference visiting physical stores to get the advice of a jeweller they trust.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Timepieces industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Timepieces industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Timepieces in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Timepieces in Italy?
What are the major brands in Italy?
How dynamic is the growth of Luxury Timepieces internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Timepieces in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Declining sales challenge brands, who aim to increase appeal

Players are more optimistic about December sales for luxury timepieces

E-commerce growth fails to match other products, as consumers prefer physical stores

RECOVERY AND OPPORTUNITIES

Consumers remain cautious in 2021; however, the forecast is set to be positive

Players focus on safe and exclusive instore experiences to encourage store sales

Men’s luxury timepieces record the highest sales, while women’s see the fastest growth

CATEGORY DATA

Table 1 Sales of Luxury Timepieces by Category: Value 2015-2020
Table 2 Sales of Luxury Timepieces by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Luxury Timepieces: % Value 2015-2019
Table 4 LBN Brand Shares of Luxury Timepieces: % Value 2016-2019
Table 5 Distribution of Luxury Timepieces by Format: % Value 2015-2020
Table 6 Forecast Sales of Luxury Timepieces by Category: Value 2020-2025
Table 7 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2020-2025

Luxury Goods in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Luxury Timepieces in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Declining sales challenge brands, who aim to increase appeal

Players are more optimistic about December sales for luxury timepieces

E-commerce growth fails to match other products, as consumers prefer physical stores

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Timepieces in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Declining sales challenge brands, who aim to increase appeal

Players are more optimistic about December sales for luxury timepieces

E-commerce growth fails to match other products, as consumers prefer physical stores

RECOVERY AND OPPORTUNITIES

Consumers remain cautious in 2021; however, the forecast is set to be positive

Players focus on safe and exclusive instore experiences to encourage store sales

Men’s luxury timepieces record the highest sales, while women’s see the fastest growth

CATEGORY DATA

Luxury Goods in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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