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Country Report

Luxury Timepieces in

Luxury Timepieces in Italy

17 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stable development over the forecast period

Luxury timepieces is likely to maintain steady constant value growth over the forecast period. Against the background of the favourable economic climate, which is supporting general consumption, increasing numbers of Italian consumers will likely purchase their first luxury timepieces and those who have already purchased in the past will tend to buy these products more frequently or, in some cases, trade up to higher-value offerings.

Key threats include weaker tourism and the decline of domestic purchasing power

There was a noticeable fall in per capita spending by wealthy tourists on luxury timepieces over the review period. The reduction in the average spending of Chinese tourists was linked to the weaker Chinese economy and stringent anti-corruption laws in China, while the fall in oil prices negatively affected the spending of Russian and Middle Eastern tourists.

Women’s luxury timepieces to continue to gain share

Men regard a timepiece as one of the most desired luxury items, which portray prestige and success. Rolex, Cartier and other traditional brands with heritage are the most favoured, as these timepieces are often hand-crafted and timeless classics.

COMPETITIVE LANDSCAPE

Rolex leads the highly concentrated competitive environment

Rolex continues to focus on Italy, which remains a key market. As “Made in Italy” is associated with high quality and luxury, so is “Made in Switzerland” for luxury timepieces, where expertise, precision and new technologies are in high demand, and brands need to incorporate aspects such as exclusivity, reliability and modernity in order to be successful.

Advertising through sponsorships and luxury magazines

Advertising for luxury timepieces appears in upmarket magazines, while manufacturers also utilise the publicity enjoyed by film stars, socialites and the elite to publicise their brands. For example, it is usual to see Rolex or Omega watches being worn by film stars at the Oscars or the Cannes Film Festival.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Timepieces industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Timepieces industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Timepieces in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Timepieces in Italy?
What are the major brands in Italy?
How dynamic is the growth of Luxury Timepieces internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Timepieces in Italy - Category analysis

HEADLINES

PROSPECTS

Stable development over the forecast period

Key threats include weaker tourism and the decline of domestic purchasing power

Women’s luxury timepieces to continue to gain share

COMPETITIVE LANDSCAPE

Rolex leads the highly concentrated competitive environment

Advertising through sponsorships and luxury magazines

CATEGORY DATA

Table 1 Sales of Luxury Timepieces by Category: Value 2012-2017
Table 2 Sales of Luxury Timepieces by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Timepieces: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Timepieces: % Value 2013-2016
Table 5 Distribution of Luxury Timepieces by Format: % Value 2012-2017
Table 6 Forecast Sales of Luxury Timepieces by Category: Value 2017-2022
Table 7 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2017-2022

Luxury Goods in Italy - Industry Overview

EXECUTIVE SUMMARY

Italian political situation prevents further growth

The Italian middle class slowly returns

Dynamic growth for less expensive luxury brands

Domestic consumption to sustain luxury goods

Distribution shares are impacted by the growth of internet retailing

MARKET INDICATOR

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Timepieces in Italy

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Executive Summary

New Report Guarantee

PROSPECTS

Stable development over the forecast period

Key threats include weaker tourism and the decline of domestic purchasing power

Women’s luxury timepieces to continue to gain share

COMPETITIVE LANDSCAPE

Rolex leads the highly concentrated competitive environment

Advertising through sponsorships and luxury magazines

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Luxury Timepieces in Italy - Category analysis

HEADLINES

PROSPECTS

Stable development over the forecast period

Key threats include weaker tourism and the decline of domestic purchasing power

Women’s luxury timepieces to continue to gain share

COMPETITIVE LANDSCAPE

Rolex leads the highly concentrated competitive environment

Advertising through sponsorships and luxury magazines

CATEGORY DATA

Luxury Goods in Italy - Industry Overview

EXECUTIVE SUMMARY

Italian political situation prevents further growth

The Italian middle class slowly returns

Dynamic growth for less expensive luxury brands

Domestic consumption to sustain luxury goods

Distribution shares are impacted by the growth of internet retailing

MARKET INDICATOR

MARKET DATA

SOURCES

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