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Country Report

Luxury Timepieces in

Luxury Timepieces in Japan

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Tourists see Japan as reliable/reasonable location to purchase luxury

Japan has experienced a boom in foreign visitors in 2018. This is expected to continue over the forecast period as the government plans to increase the number of tourists visiting Japan from 29 million in 2017 to 40 million by 2020, and 60 million by 2030.

Sharing services becoming a threat

For local consumers, demand is slightly shifting away from luxury timepieces especially among younger consumers who are showing a preference for experiences over luxury goods. Previously, owning a watch from a luxury brand was considering to be a status symbol.

Specialists and mixed retailers continue to be main retail channel

Although internet retailing continues to grow, non-grocery specialists and mixed retailers such as department stores continue to dominate the distribution of luxury timepieces. Consumers generally prefer to go to a physical store and try out the watch before making a purchase.

COMPETITIVE LANDSCAPE

Global players lead the market

Global players continued to lead the category in 2017 with brands such as Cartier, Omega, and Rolex leading. Special events and new store openings were seen from the leading global brands over the review period, especially in prominent locations in Japan.

Players introduce membership schemes to retain brand loyalty

To compete with sharing services such as KARITOKE, manufacturers of luxury timepieces are searching for ways to retain loyalty and commitment from existing consumers. Such activities include premium membership services or holding special events that are limited to existing watch owners.

Bvlgari sees double-digit growth

Operating a number of stores across Japan including in key locations such as Tokyo and Osaka the brand also runs a successful ecommerce business in the country, which helped the company to increase its value share over the review period. As well as its permanent stores the brand has also used pop-up stores to help build brand awareness and to promote new products, such as its pop-up at Hankyu Umeda in Osaka in October 2018.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Timepieces industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Timepieces industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Timepieces in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Timepieces in Japan?
What are the major brands in Japan?
How dynamic is the growth of Luxury Timepieces internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Timepieces in Japan - Category analysis

HEADLINES

PROSPECTS

Tourists see Japan as reliable/reasonable location to purchase luxury

Sharing services becoming a threat

Specialists and mixed retailers continue to be main retail channel

COMPETITIVE LANDSCAPE

Global players lead the market

Players introduce membership schemes to retain brand loyalty

Bvlgari sees double-digit growth

CATEGORY DATA

Table 1 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 2 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 5 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 7 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Luxury Goods in Japan - Industry Overview

EXECUTIVE SUMMARY

Positive economic environment and rise in tourism supports growth

Luxury goods continues to grow, but sharing services emerging

LVMH Moët Hennessy Louis Vuitton SA shows presence across various categories

Non-grocery specialists and mixed retailers continue to dominate

Luxury experience and uniqueness become important as presence of sharing services increases

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Timepieces in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Tourists see Japan as reliable/reasonable location to purchase luxury

Sharing services becoming a threat

Specialists and mixed retailers continue to be main retail channel

COMPETITIVE LANDSCAPE

Global players lead the market

Players introduce membership schemes to retain brand loyalty

Bvlgari sees double-digit growth

Overview

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Samples (FAQs about samples):

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Table of Contents

Luxury Timepieces in Japan - Category analysis

HEADLINES

PROSPECTS

Tourists see Japan as reliable/reasonable location to purchase luxury

Sharing services becoming a threat

Specialists and mixed retailers continue to be main retail channel

COMPETITIVE LANDSCAPE

Global players lead the market

Players introduce membership schemes to retain brand loyalty

Bvlgari sees double-digit growth

CATEGORY DATA

Luxury Goods in Japan - Industry Overview

EXECUTIVE SUMMARY

Positive economic environment and rise in tourism supports growth

Luxury goods continues to grow, but sharing services emerging

LVMH Moët Hennessy Louis Vuitton SA shows presence across various categories

Non-grocery specialists and mixed retailers continue to dominate

Luxury experience and uniqueness become important as presence of sharing services increases

MARKET INDICATORS

MARKET DATA

SOURCES

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