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Country Report

Luxury Timepieces in

Luxury Timepieces in Mexico

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

The closure of physical stores at the height of the epidemic severely impacts sales

Department stores and watch and jewellery specialists are the key channels for sales of luxury timepieces in Mexico, as shoppers for these products are keen to inspect and try on these devices prior to purchasing, whilst also receiving specialist advice around the most suitable straps, for example. However, these outlets were forced to close from the end of March to around July depending on the location, with some reopening at the end of June, while others had to wait until August.

Personalised digitisation key for high-end timepieces

Players tried to maintain a personalised and high-end shopping experience for their clients seeking luxury timepieces during the pandemic. There was a clear increase in the use of digital media, digital catalogues and online product information to facilitate the purchase process, either through e-commerce or by phone/WhatsApp.

Launch events go digital

Launch events for new collections are important strategies for players within luxury timepieces, and these occasions are often lavish and memorable events to which selected clients and media influencers are invited, often with the participation of celebrity endorsers. The COVID-19 pandemic, however, brought an end to these occasions in 2020, with players having to switch to digital launches.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Timepieces industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Timepieces industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Timepieces in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Timepieces in Mexico?
What are the major brands in Mexico?
How dynamic is the growth of Luxury Timepieces internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Timepieces in Mexico - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The closure of physical stores at the height of the epidemic severely impacts sales

Personalised digitisation key for high-end timepieces

Launch events go digital

RECOVERY AND OPPORTUNITIES

A rapid return to growth

New launches to remain key

Digital events to remain key

CATEGORY DATA

Table 1 Sales of Luxury Timepieces by Category: Value 2015-2020
Table 2 Sales of Luxury Timepieces by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Luxury Timepieces: % Value 2015-2019
Table 4 LBN Brand Shares of Luxury Timepieces: % Value 2016-2019
Table 5 Distribution of Luxury Timepieces by Format: % Value 2015-2020
Table 6 Forecast Sales of Luxury Timepieces by Category: Value 2020-2025
Table 7 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2020-2025

Luxury Goods in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Luxury Timepieces in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

The closure of physical stores at the height of the epidemic severely impacts sales

Personalised digitisation key for high-end timepieces

Launch events go digital

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Timepieces in Mexico - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The closure of physical stores at the height of the epidemic severely impacts sales

Personalised digitisation key for high-end timepieces

Launch events go digital

RECOVERY AND OPPORTUNITIES

A rapid return to growth

New launches to remain key

Digital events to remain key

CATEGORY DATA

Luxury Goods in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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