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Country Report

Luxury Timepieces in

Luxury Timepieces in Spain

15 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers are becoming more frugal

Luxury men’s and women’s timepieces are both expected to register current value growth over the forecast period, as they did in 2018, although the former will remain a far larger category. Spanish women, as in other European countries, are set be more inclined to opt for affordable luxury ranges than traditional luxury ranges, as their cheaper prices allow them to change their timepieces more often and wear them as fashion items.

Why is a watch necessary?

According to Euromonitor International’s consumer electronics research, the penetration of smartphones in Spain was approaching 100% of the Spanish population in 2017. As smartphones became the first option for surfing the internet, communicating, and, increasingly, for online shopping, consumers no longer saw the convenience in owning a watch, as smartphones show the time.

Personalisation to appeal to consumers

Positive forecasts are shared by Euromonitor International, local and international economic authorities about the future of the Spanish economy. In fact, the Spanish economy is set to be one of the fastest growing developed economies in the short-term.

COMPETITIVE LANDSCAPE

LVMH Iberia leads

The most coveted brands in luxury timepieces are international brands with a strong heritage. LVMH Iberia and Rolex España strongly led the competitive landscape in luxury timepieces in Spain in value terms in 2017.

Rolex España follows

Rolex España was second in luxury timepieces in value terms in 2017. It continued to benefit from having a strong image amongst Spanish consumers, but also tourists, especially Chinese consumers, who really appreciate the cheaper prices of Rolex products in Spain.

Millennials and generation Z to be the focus

As is happening in other categories, millennials and generation Z are increasingly becoming the focus of players in luxury timepieces. Therefore, in 2018, for the first time, TAG Heuer began to be promoted through video games.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Timepieces industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Timepieces industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Timepieces in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Timepieces in Spain?
What are the major brands in Spain?
How dynamic is the growth of Luxury Timepieces internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Timepieces in Spain - Category analysis

HEADLINES

PROSPECTS

Consumers are becoming more frugal

Why is a watch necessary?

Personalisation to appeal to consumers

COMPETITIVE LANDSCAPE

LVMH Iberia leads

Rolex España follows

Millennials and generation Z to be the focus

CATEGORY DATA

Table 1 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 2 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 5 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 7 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Luxury Goods in Spain - Industry Overview

EXECUTIVE SUMMARY

Luxury goods at a glance

Humanisation is the next step to explore

Fragmentation, with different types of players

The omnichannel approach gains ground

The need to focus on locals too

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Timepieces in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers are becoming more frugal

Why is a watch necessary?

Personalisation to appeal to consumers

COMPETITIVE LANDSCAPE

LVMH Iberia leads

Rolex España follows

Millennials and generation Z to be the focus

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Timepieces in Spain - Category analysis

HEADLINES

PROSPECTS

Consumers are becoming more frugal

Why is a watch necessary?

Personalisation to appeal to consumers

COMPETITIVE LANDSCAPE

LVMH Iberia leads

Rolex España follows

Millennials and generation Z to be the focus

CATEGORY DATA

Luxury Goods in Spain - Industry Overview

EXECUTIVE SUMMARY

Luxury goods at a glance

Humanisation is the next step to explore

Fragmentation, with different types of players

The omnichannel approach gains ground

The need to focus on locals too

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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