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Country Report

Luxury Timepieces in

Luxury Timepieces in Sweden

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Home seclusion, restrictions on travel and cancellation of celebrations leads to a steep decline in luxury timepieces sales in 2020

Luxury timepieces is one of the hardest hit product areas in personal luxury in Sweden in 2020. Many traditional luxury watch brands heavily rely on store-based sales and have limited digital presence.

Luxury sports watches emerge as a trend during the pandemic

The major trend in luxury timepieces in 2020 is sports watches, driven by an increase in engagement in outdoor activities during the pandemic. A luxury sports watch is a high-end watch that is shock- and water-resistant, has a robust, often stainless-steel strap and built-in functions that are useful for a physical activity Timepieces are considered the number one accessory for men, with longevity being an important factor.

Rolex and Omega continue to lead the way thanks to iconic design and strong brand image

Rolex and Omega are the clear leaders among luxury timepiece brands in Sweden. Both have several iconic designs, a strong brand image and relatively wide distribution, at least compared to other luxury timepiece brands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Timepieces industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Timepieces industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Timepieces in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Timepieces in Sweden?
What are the major brands in Sweden?
How dynamic is the growth of Luxury Timepieces internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Timepieces in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion, restrictions on travel and cancellation of celebrations leads to a steep decline in luxury timepieces sales in 2020

Luxury sports watches emerge as a trend during the pandemic

Rolex and Omega continue to lead the way thanks to iconic design and strong brand image

RECOVERY AND OPPORTUNITIES

Swedish women are paying more attention to luxury timepieces

Premium and even mid-priced products risk putting pressure on fashion brands

E-commerce is anticipated to play a more important role in the luxury timepieces landscape

CATEGORY DATA

Table 1 Sales of Luxury Timepieces by Category: Value 2015-2020
Table 2 Sales of Luxury Timepieces by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Luxury Timepieces: % Value 2015-2019
Table 4 LBN Brand Shares of Luxury Timepieces: % Value 2016-2019
Table 5 Distribution of Luxury Timepieces by Format: % Value 2015-2020
Table 6 Forecast Sales of Luxury Timepieces by Category: Value 2020-2025
Table 7 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2020-2025

Luxury Goods in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Luxury Timepieces in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Home seclusion, restrictions on travel and cancellation of celebrations leads to a steep decline in luxury timepieces sales in 2020

Luxury sports watches emerge as a trend during the pandemic

Rolex and Omega continue to lead the way thanks to iconic design and strong brand image

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Timepieces in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion, restrictions on travel and cancellation of celebrations leads to a steep decline in luxury timepieces sales in 2020

Luxury sports watches emerge as a trend during the pandemic

Rolex and Omega continue to lead the way thanks to iconic design and strong brand image

RECOVERY AND OPPORTUNITIES

Swedish women are paying more attention to luxury timepieces

Premium and even mid-priced products risk putting pressure on fashion brands

E-commerce is anticipated to play a more important role in the luxury timepieces landscape

CATEGORY DATA

Luxury Goods in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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