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Learn moreJan 2021
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Luxury timepieces is one of the hardest hit product areas in personal luxury in Sweden in 2020. Many traditional luxury watch brands heavily rely on store-based sales and have limited digital presence.
The major trend in luxury timepieces in 2020 is sports watches, driven by an increase in engagement in outdoor activities during the pandemic. A luxury sports watch is a high-end watch that is shock- and water-resistant, has a robust, often stainless-steel strap and built-in functions that are useful for a physical activity Timepieces are considered the number one accessory for men, with longevity being an important factor.
Rolex and Omega are the clear leaders among luxury timepiece brands in Sweden. Both have several iconic designs, a strong brand image and relatively wide distribution, at least compared to other luxury timepiece brands.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Timepieces industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Timepieces industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Luxury Timepieces in Sweden market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.