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Country Report

Luxury Timepieces in

Luxury Timepieces in Thailand

15 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Product supply shortage strategy aims to create desire

Over the forecast period, retail volume and value (current and constant 2018 prices) sales of luxury timepieces are projected to rise. Growth is expected to be supported by Swiss-made timepieces and signature models by well-known brands, which remain popular with watch lovers and collectors.

Watch specialist retailers look to the pop-up store format

Store-based watch specialist retailers are expected to remain the main distributors of luxury timepieces in the forecast period. The retailing landscape is predicted to remain challenging and brands should be very cautious when opening new stores or boutiques.

Watch exhibitions create interest in luxury timepieces

Due to greater penetration, smartwatches can be expected to grab some share from regular watches over the forecast period. However, this may not have a significant impact on the overall demand for luxury timepieces in Thailand.

COMPETITIVE LANDSCAPE

Rolex is top-of-mind

Rolex maintained its leading position in company and brand terms in 2017. The brand is top-of-mind for luxury timepieces, and personal luxury overall, among local consumers.

New launches contribute to healthy demand

The positive sales performance in 2018 was supported by a number of new product developments from Swiss- and non-Swiss-made brands. Luxury timepieces are popular among both men and women, although the highest interest is from men.

Luxury smartwatches add colour

The presence of luxury smartwatches in the country has not visibly weakened the appeal of luxury timepieces. On the contrary, their presence helps to bring interest and colour to the category, supported by the adoption of non-luxury smartwatches among Thai consumers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Timepieces industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Timepieces industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Timepieces in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Timepieces in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of Luxury Timepieces internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Timepieces in Thailand - Category analysis

HEADLINES

PROSPECTS

Product supply shortage strategy aims to create desire

Watch specialist retailers look to the pop-up store format

Watch exhibitions create interest in luxury timepieces

COMPETITIVE LANDSCAPE

Rolex is top-of-mind

New launches contribute to healthy demand

Luxury smartwatches add colour

CATEGORY DATA

Table 1 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 2 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 5 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 7 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Luxury Goods in Thailand - Industry Overview

EXECUTIVE SUMMARY

Luxury goods posts positive sales performance

Tourists continue to push sales of luxury goods

Highly fragmented landscape is full of international brands

Physical store development and online retailing add colour

A challenging outlook for luxury goods

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Timepieces in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Product supply shortage strategy aims to create desire

Watch specialist retailers look to the pop-up store format

Watch exhibitions create interest in luxury timepieces

COMPETITIVE LANDSCAPE

Rolex is top-of-mind

New launches contribute to healthy demand

Luxury smartwatches add colour

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Timepieces in Thailand - Category analysis

HEADLINES

PROSPECTS

Product supply shortage strategy aims to create desire

Watch specialist retailers look to the pop-up store format

Watch exhibitions create interest in luxury timepieces

COMPETITIVE LANDSCAPE

Rolex is top-of-mind

New launches contribute to healthy demand

Luxury smartwatches add colour

CATEGORY DATA

Luxury Goods in Thailand - Industry Overview

EXECUTIVE SUMMARY

Luxury goods posts positive sales performance

Tourists continue to push sales of luxury goods

Highly fragmented landscape is full of international brands

Physical store development and online retailing add colour

A challenging outlook for luxury goods

MARKET DATA

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