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Country Report

Luxury Timepieces in

Luxury Timepieces in Thailand

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong consumer preference for signature models

Brands of luxury timepieces tend to have a signature design or pattern that is easily recognisable. Demand in Thailand tends to be heavily concentrated on such models, as many consumers wear a luxury timepiece as a status symbol.

Swiss-made timepieces enjoy strong positioning

Most of the leading brands in luxury timepieces in Thailand are Swiss-made due to their long-standing presence and reputable image among local consumers. While requirements and satisfaction go beyond fashion and functionality, a classy brand image and trusted quality are prioritised, which favours the choice of Swiss-made timepieces.

COMPETITIVE LANDSCAPE

Rolex remains the leading brand

Rolex, the long-time leading brand in luxury timepieces in Thailand, has six authorised distributors: Nam Sawang, Siam Swiss Silom, Cortina Watch (Thailand), PMT The Hour Glass, Time Midas and Srichai Watch. The brand attracts a wide target audience, from young professionals to older consumers.

Brand ambassador strategy supports luxury timepieces

Players in luxury timepieces in Thailand usually employ integrated marketing strategies to achieve positive sales performances. New collections are introduced to support growth and regular marketing and communications are employed to build relationships and connect with target audiences.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Timepieces industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Timepieces industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Timepieces in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Timepieces in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of Luxury Timepieces internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Timepieces in Thailand - Category analysis

HEADLINES

PROSPECTS

Strong consumer preference for signature models

Swiss-made timepieces enjoy strong positioning

COMPETITIVE LANDSCAPE

Rolex remains the leading brand

Brand ambassador strategy supports luxury timepieces

CATEGORY DATA

Table 1 Sales of Luxury Timepieces by Category: Value 2012-2017
Table 2 Sales of Luxury Timepieces by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Timepieces: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Timepieces: % Value 2013-2016
Table 5 Distribution of Luxury Timepieces by Format: % Value 2012-2017
Table 6 Forecast Sales of Luxury Timepieces by Category: Value 2017-2022
Table 7 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2017-2022

Luxury Goods in Thailand - Industry Overview

EXECUTIVE SUMMARY

Luxury goods continues to see positive retail value sales growth

Shift from luxury goods to luxury experiences among Thais and tourists

International players lead luxury goods in Thailand

Store-based retailing dominates with the integration of internet retailing

Slower growth expected for luxury goods in Thailand

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Timepieces in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong consumer preference for signature models

Swiss-made timepieces enjoy strong positioning

COMPETITIVE LANDSCAPE

Rolex remains the leading brand

Brand ambassador strategy supports luxury timepieces

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Timepieces in Thailand - Category analysis

HEADLINES

PROSPECTS

Strong consumer preference for signature models

Swiss-made timepieces enjoy strong positioning

COMPETITIVE LANDSCAPE

Rolex remains the leading brand

Brand ambassador strategy supports luxury timepieces

CATEGORY DATA

Luxury Goods in Thailand - Industry Overview

EXECUTIVE SUMMARY

Luxury goods continues to see positive retail value sales growth

Shift from luxury goods to luxury experiences among Thais and tourists

International players lead luxury goods in Thailand

Store-based retailing dominates with the integration of internet retailing

Slower growth expected for luxury goods in Thailand

MARKET INDICATORS

MARKET DATA

SOURCES

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