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Learn moreJan 2021
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With the beginning of the national quarantine in 2020, both jewellery stores and stationery stores that sell these types of products were forced to close. Many of them that sell luxury products are located in the main shopping malls, which have had their doors closed for even longer, greatly diminishing category volume sales.
With sales of luxury writing instruments already under extreme pressure before the health crisis, due to falling discretionary spending, category players have been forced to become creative in their efforts to appeal to vast numbers of consumers. One notable example of this during 2019 was Caran D’ache’s collaboration with Nestlé to create luxury pens made from aluminium sourced from recycled Nespresso-brand fresh coffee pods.
The double-digit volume sales declines recorded in luxury writing instruments and stationery in recent years including 2019 can be attributed mainly to the declining use of writing instruments and paper stationery. Argentinians are increasingly relying on electronic devices to communicate with friends and family.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Writing Instruments and Stationery industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.