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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in Argentina

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Narrowing of distribution channels accelerates volume sales fall

With the beginning of the national quarantine in 2020, both jewellery stores and stationery stores that sell these types of products were forced to close. Many of them that sell luxury products are located in the main shopping malls, which have had their doors closed for even longer, greatly diminishing category volume sales.

Pen producers thinking outside the box

With sales of luxury writing instruments already under extreme pressure before the health crisis, due to falling discretionary spending, category players have been forced to become creative in their efforts to appeal to vast numbers of consumers. One notable example of this during 2019 was Caran D’ache’s collaboration with Nestlé to create luxury pens made from aluminium sourced from recycled Nespresso-brand fresh coffee pods.

Digital lifestyles push these products further into niche territory

The double-digit volume sales declines recorded in luxury writing instruments and stationery in recent years including 2019 can be attributed mainly to the declining use of writing instruments and paper stationery. Argentinians are increasingly relying on electronic devices to communicate with friends and family.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in Argentina?
What are the major brands in Argentina?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Narrowing of distribution channels accelerates volume sales fall

Pen producers thinking outside the box

Digital lifestyles push these products further into niche territory

RECOVERY AND OPPORTUNITIES

Category set to normalise from 2021 but sales levels nothing to write home about

Resolution of economic problems key to faster sales recovery

Concentrating on the most affluent segment may be more profitable

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2015-2020
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2015-2020
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2015-2019
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2016-2019
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2015-2020
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2020-2025
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2020-2025

Luxury Goods in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Luxury Writing Instruments and Stationery in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Narrowing of distribution channels accelerates volume sales fall

Pen producers thinking outside the box

Digital lifestyles push these products further into niche territory

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Writing Instruments and Stationery in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Narrowing of distribution channels accelerates volume sales fall

Pen producers thinking outside the box

Digital lifestyles push these products further into niche territory

RECOVERY AND OPPORTUNITIES

Category set to normalise from 2021 but sales levels nothing to write home about

Resolution of economic problems key to faster sales recovery

Concentrating on the most affluent segment may be more profitable

CATEGORY DATA

Luxury Goods in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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