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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in France

15 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Positive growth expected over the forecast period, but digital devices gaining more favour as communication tools

2018 witnessed a recovery in sales, boosted by the return of affluent international tourists from China and the Middle East as well as the US. Most of the domestic consumer base for luxury writing instruments continues to be affluent French older individuals of certain professions such as lawyers, university professors, doctors and senior executives.

Luxury writing instruments fares better than luxury stationery

Writing tools will continue to hold greater importance and relevance for French consumers. They would rather invest in or gift a good-quality fountain pen than stationery.

Ongoing cannibalisation by internet sales

As in the past, internet retailing will continue to both support sales of luxury writing instruments and stationery and gain ground on store-based sales. Writing instruments and stationery are goods that consumers do not necessarily need to see and touch before purchasing.

COMPETITIVE LANDSCAPE

Montblanc leads the category

For over a century, Montblanc’s writing instruments have been the symbol of the art of writing and the favourite companions of some successful individuals who led the way in the world of art, politics and science. Driven by its passion for craftsmanship and creativity, Montblanc elevated itself to become the Maison of the Fine Lifetime Companions, providing elegant, sophisticated and innovative creations also in the fields of Haute Horlogerie, fine leather and jewellery.

Montegrappa: from tradition to pop culture designs

Montegrappa is the oldest Italian manufacturer of high-quality writing instruments, as well as cufflinks, leather wallets, fragrances and watches. In 2017, the company announced the launch of a four-line collection of writing instruments inspired by the popular TV show Game of Thrones.

Mauboussin is making strides in the luxury arena

Mauboussin enjoys a solid reputation as an outstanding and creative jeweller. It proudly displays its prices on advertising posters, as it aims to show an accessible luxury image.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in France?
What are the major brands in France?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in France - Category analysis

HEADLINES

PROSPECTS

Positive growth expected over the forecast period, but digital devices gaining more favour as communication tools

Luxury writing instruments fares better than luxury stationery

Ongoing cannibalisation by internet sales

COMPETITIVE LANDSCAPE

Montblanc leads the category

Montegrappa: from tradition to pop culture designs

Mauboussin is making strides in the luxury arena

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Luxury Goods in France - Industry Overview

EXECUTIVE SUMMARY

The return of wealthy tourists boosts luxury goods industry

Experiential luxury sales grow

German manufacturers boost the luxury cars category

Digital consumers and omnichannel strategies

The outlook remains largely positive for all categories

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Writing Instruments and Stationery in France

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Positive growth expected over the forecast period, but digital devices gaining more favour as communication tools

Luxury writing instruments fares better than luxury stationery

Ongoing cannibalisation by internet sales

COMPETITIVE LANDSCAPE

Montblanc leads the category

Montegrappa: from tradition to pop culture designs

Mauboussin is making strides in the luxury arena

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Writing Instruments and Stationery in France - Category analysis

HEADLINES

PROSPECTS

Positive growth expected over the forecast period, but digital devices gaining more favour as communication tools

Luxury writing instruments fares better than luxury stationery

Ongoing cannibalisation by internet sales

COMPETITIVE LANDSCAPE

Montblanc leads the category

Montegrappa: from tradition to pop culture designs

Mauboussin is making strides in the luxury arena

CATEGORY DATA

Luxury Goods in France - Industry Overview

EXECUTIVE SUMMARY

The return of wealthy tourists boosts luxury goods industry

Experiential luxury sales grow

German manufacturers boost the luxury cars category

Digital consumers and omnichannel strategies

The outlook remains largely positive for all categories

MARKET INDICATORS

MARKET DATA

SOURCES

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