Luxury Writing Instruments and Stationery in France

PROSPECTS

Positive growth expected over the forecast period, but digital devices gaining more favour as communication tools

2018 witnessed a recovery in sales, boosted by the return of affluent international tourists from China and the Middle East as well as the US. Most of the domestic consumer base for luxury writing instruments continues to be affluent French older individuals of certain professions such as lawyers, university professors, doctors and senior executives.

Luxury writing instruments fares better than luxury stationery

Writing tools will continue to hold greater importance and relevance for French consumers. They would rather invest in or gift a good-quality fountain pen than stationery.

Ongoing cannibalisation by internet sales

As in the past, internet retailing will continue to both support sales of luxury writing instruments and stationery and gain ground on store-based sales. Writing instruments and stationery are goods that consumers do not necessarily need to see and touch before purchasing.

COMPETITIVE LANDSCAPE

Montblanc leads the category

For over a century, Montblanc’s writing instruments have been the symbol of the art of writing and the favourite companions of some successful individuals who led the way in the world of art, politics and science. Driven by its passion for craftsmanship and creativity, Montblanc elevated itself to become the Maison of the Fine Lifetime Companions, providing elegant, sophisticated and innovative creations also in the fields of Haute Horlogerie, fine leather and jewellery.

Montegrappa: from tradition to pop culture designs

Montegrappa is the oldest Italian manufacturer of high-quality writing instruments, as well as cufflinks, leather wallets, fragrances and watches. In 2017, the company announced the launch of a four-line collection of writing instruments inspired by the popular TV show Game of Thrones.

Mauboussin is making strides in the luxury arena

Mauboussin enjoys a solid reputation as an outstanding and creative jeweller. It proudly displays its prices on advertising posters, as it aims to show an accessible luxury image.

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