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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in France

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Category suffers declining sales as sales to domestic and international customers drop suddenly

Luxury writing instruments and stationery was suffering from declining interest at the end of the review period, with sales stabilising. This is due to the structural decline of the category and a waning interest in products from consumers.

Luxury writing instruments fares better than luxury stationery

Despite considerable losses across the category, writing instruments fared better than luxury stationery items in luxury writing instruments and stationery in 2020. This is due to the fact that these products are more relevant to French consumers who would rather invest in or gift luxury fountain pens rather than other stationery products.

Not even popular German brands can withstand the effects of COVID-19

All brands in luxury writing instruments and stationery suffered declining sales in 2020, due to the impacts of the COVID-19 crisis. Not even the popular German brands were able to withstand the negative effects of COVID-19 in 2020, even though they hold the lion’s share of luxury writing instruments and stationery.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in France?
What are the major brands in France?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in France - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Category suffers declining sales as sales to domestic and international customers drop suddenly

Luxury writing instruments fares better than luxury stationery

Not even popular German brands can withstand the effects of COVID-19

RECOVERY AND OPPORTUNITIES

Luxury writing instruments and stationery fall to wayside as consumers opt for high-tech options

Category continues to suffer from a lack of non-European tourists

Shift to e-commerce shapes luxury writing instruments and stationery

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2015-2020
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2015-2020
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2015-2019
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2016-2019
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2015-2020
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2020-2025
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2020-2025

Luxury Goods in France - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Luxury Writing Instruments and Stationery in France

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Category suffers declining sales as sales to domestic and international customers drop suddenly

Luxury writing instruments fares better than luxury stationery

Not even popular German brands can withstand the effects of COVID-19

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Writing Instruments and Stationery in France - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Category suffers declining sales as sales to domestic and international customers drop suddenly

Luxury writing instruments fares better than luxury stationery

Not even popular German brands can withstand the effects of COVID-19

RECOVERY AND OPPORTUNITIES

Luxury writing instruments and stationery fall to wayside as consumers opt for high-tech options

Category continues to suffer from a lack of non-European tourists

Shift to e-commerce shapes luxury writing instruments and stationery

CATEGORY DATA

Luxury Goods in France - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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