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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in France

18 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sluggish growth expected

Although 2017 witnessed a recovery, most manufacturers and retailers are under no illusion: luxury writing instruments and stationery is set to only record marginal value growth over the forecast period. Admittedly, the return of inbound tourists, in particular Chinese and other Asian consumers, in addition to tourists from the Middle East and the US is an optimistic sign.

Better prediction for luxury writing instruments than luxury stationery

Writing tools will continue to hold greater importance and relevance for French consumers. They would rather invest in or gift a good-quality fountain pen than stationery.

Ongoing cannibalisation by internet sales

As in the past, internet retailing will continue to both support sales of luxury writing instruments and stationery and gain ground on store-based sales. Writing instruments and stationery are goods which consumers do not necessarily need to see and touch before purchasing.

COMPETITIVE LANDSCAPE

German brands starting to dominate, particularly Montblanc

2016 and 2017 were German years for luxury writing instruments and stationery. According to retailers, only two brands really innovated in 2017, namely Montblanc and Faber-Castell.

Faber-Castell sets itself apart

Faber-Castell is another German brand that still innovates strongly. In 2017, it launched new pastel colours for its luxury writing instruments – which makes them highly visible in the store window and triggers impulse purchases.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in France?
What are the major brands in France?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in France - Category analysis

HEADLINES

PROSPECTS

Sluggish growth expected

Better prediction for luxury writing instruments than luxury stationery

Ongoing cannibalisation by internet sales

COMPETITIVE LANDSCAPE

German brands starting to dominate, particularly Montblanc

Faber-Castell sets itself apart

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022

Luxury Goods in France - Industry Overview

EXECUTIVE SUMMARY

Performance of luxury goods is reassured in 2017, despite fragility

New Targets, new modes and codes of consumption

Automotive and luxury multinationals largely dominate

Store-based retailing must reinvent itself with emergence of internet retailing

More rational management and investment expected

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Writing Instruments and Stationery in France

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sluggish growth expected

Better prediction for luxury writing instruments than luxury stationery

Ongoing cannibalisation by internet sales

COMPETITIVE LANDSCAPE

German brands starting to dominate, particularly Montblanc

Faber-Castell sets itself apart

Overview

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Samples (FAQs about samples):

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Table of Contents

Luxury Writing Instruments and Stationery in France - Category analysis

HEADLINES

PROSPECTS

Sluggish growth expected

Better prediction for luxury writing instruments than luxury stationery

Ongoing cannibalisation by internet sales

COMPETITIVE LANDSCAPE

German brands starting to dominate, particularly Montblanc

Faber-Castell sets itself apart

CATEGORY DATA

Luxury Goods in France - Industry Overview

EXECUTIVE SUMMARY

Performance of luxury goods is reassured in 2017, despite fragility

New Targets, new modes and codes of consumption

Automotive and luxury multinationals largely dominate

Store-based retailing must reinvent itself with emergence of internet retailing

More rational management and investment expected

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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