Luxury Writing Instruments and Stationery in Germany

January 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Luxury Writing Instruments and Stationery industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Luxury Writing Instruments and Stationery in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Luxury Writing Instruments and Stationery in Germany?
  • Which are the leading brands in Luxury Writing Instruments and Stationery in Germany?
  • How are products distributed in Luxury Writing Instruments and Stationery in Germany?
  • How important is tourism in evaluating demand for Luxury Writing Instruments and Stationery in Germany?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?

Luxury Writing Instruments and Stationery in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store closures and economic uncertainty leads to declining growth for luxury writing instruments and stationery
Montblanc store closures impact sales, however, consumers migrate to e-commerce for gift-giving occasions
The lack of international travellers has less impact on the performance of luxury writing instruments and stationary

RECOVERY AND OPPORTUNITIES

The strong tradition of purchasing luxury writing instruments will aid the recovery of the landscape
E-commerce has the opportunity to drive growth, increasing its presence from 2020
Advancements in technology drive growth for luxury stationery over the forecast period

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2015-2020 Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2015-2020 Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2015-2019 Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2016-2019 Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2015-2020 Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2020-2025 Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2020-2025

Luxury Goods in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods
COVID-19 country impact
Company response
Retailing shift
What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020 Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020 Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020 Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019 Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019 Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020 Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025 Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Luxury Writing Instruments and Stationery research and analysis database.

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