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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in India

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Working from home and retail closures contribute to decline

Like all other personal luxury categories, luxury writing instruments and stationery has turned from solid growth in most of the review period to retail volume and current value decline in 2020. The two-month lockdown which started in the first quarter of the year led to the closure of non-essential retail outlets to try and halt the spread of COVID-19.

Companies use different strategies to try and maintain sales

With the steep fall in sales, retailers have used different strategies to try and continue to attract consumers. For instance, William Penn has engaged with consumers through loyalty programmes such as Penn Clique and its social media platforms such as Instagram to maintain interest.

Rising share for e-commerce, although from a low base

With the temporary closure of retail outlets due to COVID-19 and consumers’ caution in returning to store-based retailers even when they reopened, e-commerce has seen a significant increase in its value share in luxury writing instruments and stationery in 2020. Lockdowns encouraged some consumers to try shopping online for luxury goods for the first time to avoid leaving their homes.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in India?
What are the major brands in India?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in India - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Working from home and retail closures contribute to decline

Companies use different strategies to try and maintain sales

Rising share for e-commerce, although from a low base

RECOVERY AND OPPORTUNITIES

A return to higher levels of growth than seen in the review period

Growing interest in pre-owned luxury writing instruments

Move towards e-commerce set to continue

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2015-2020
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2015-2020
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2015-2019
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2016-2019
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2015-2020
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2020-2025
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2020-2025

Luxury Goods in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Luxury Writing Instruments and Stationery in India

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Working from home and retail closures contribute to decline

Companies use different strategies to try and maintain sales

Rising share for e-commerce, although from a low base

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Writing Instruments and Stationery in India - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Working from home and retail closures contribute to decline

Companies use different strategies to try and maintain sales

Rising share for e-commerce, although from a low base

RECOVERY AND OPPORTUNITIES

A return to higher levels of growth than seen in the review period

Growing interest in pre-owned luxury writing instruments

Move towards e-commerce set to continue

CATEGORY DATA

Luxury Goods in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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