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Learn moreJan 2021
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Sales of luxury writing instruments and stationery declined substantially over the course of 2020 as demand for all types of products within the category fell heavily under pressure caused by the COVID-19 pandemic. One of the main factors that compromised category growth during the year was the severe diminishment of gifting opportunities.
With Indonesia’s borders closed to foreigners for much of the year, the absence of foreign tourists in the country was another factor putting pressure on demand for luxury writing instruments and stationery in 2020. Many of the products in the category are considered ideal gifts among foreigners looking to purchase something unique and individual for friends and family back home to be gifted upon their return.
A major shift towards e-commerce was seen in the distribution of luxury writing instruments and stationery during 2020. Unlike most categories of personal luxury, many of the products categorised under luxury writing instruments and stationery lend themselves to e-commerce.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Writing Instruments and Stationery industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.