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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in Indonesia

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fragmented category of luxury writing instruments and stationery

Luxury writing instruments and stationery in Indonesia is a very fragmented category. There are only a small number of wealthy persons who continue to purchase luxury writing instruments.

Products viewed as investments

The attraction of luxury writing instruments is set to continue over the forecast period. The digital era is shaping how consumers think and work, and as a result owning a rare and exclusive pen can be satisfying for affluent Indonesians.

Exclusivity and rarity drive growth of luxury writing instruments and stationery

Despite the category being fragmented, the shifting reasons for purchasing luxury writing instruments could be a growth driver for the industry. Exclusivity and rarity are two of the characteristics that consumers are attracted to, and they therefore increase the likelihood of Indonesians purchasing luxury writing instruments.

COMPETITIVE LANDSCAPE

Montblanc leads luxury writing instruments and stationery in 2017

Montblanc led luxury writing instruments and stationery in 2017 and is a long-standing brand that performed well over the review period. Consumer awareness of the brand is strong since it is available in major bookstores, such as Gramedia.

International brands dominate

During the review period, there was no presence of domestic brands within luxury writing instruments and stationery. The category is dominated by international brands, including Montblanc, which continue to thrive in 2017.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in Indonesia?
What are the major brands in Indonesia?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in Indonesia - Category analysis

HEADLINES

PROSPECTS

Fragmented category of luxury writing instruments and stationery

Products viewed as investments

Exclusivity and rarity drive growth of luxury writing instruments and stationery

COMPETITIVE LANDSCAPE

Montblanc leads luxury writing instruments and stationery in 2017

International brands dominate

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Luxury Goods in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Positive outlook in Indonesia in 2018

Luxury goods records a slowdown in growth towards the end of the review period

Well-known international brands lead luxury goods

Continued growth of internet retailing

Positive outlook for luxury goods

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Writing Instruments and Stationery in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fragmented category of luxury writing instruments and stationery

Products viewed as investments

Exclusivity and rarity drive growth of luxury writing instruments and stationery

COMPETITIVE LANDSCAPE

Montblanc leads luxury writing instruments and stationery in 2017

International brands dominate

Overview

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Table of Contents

Luxury Writing Instruments and Stationery in Indonesia - Category analysis

HEADLINES

PROSPECTS

Fragmented category of luxury writing instruments and stationery

Products viewed as investments

Exclusivity and rarity drive growth of luxury writing instruments and stationery

COMPETITIVE LANDSCAPE

Montblanc leads luxury writing instruments and stationery in 2017

International brands dominate

CATEGORY DATA

Luxury Goods in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Positive outlook in Indonesia in 2018

Luxury goods records a slowdown in growth towards the end of the review period

Well-known international brands lead luxury goods

Continued growth of internet retailing

Positive outlook for luxury goods

MARKET INDICATORS

MARKET DATA

SOURCES

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