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Luxury writing instruments and stationery in Indonesia is a very fragmented category. There are only a small number of wealthy persons who continue to purchase luxury writing instruments.
The attraction of luxury writing instruments is set to continue over the forecast period. The digital era is shaping how consumers think and work, and as a result owning a rare and exclusive pen can be satisfying for affluent Indonesians.
Despite the category being fragmented, the shifting reasons for purchasing luxury writing instruments could be a growth driver for the industry. Exclusivity and rarity are two of the characteristics that consumers are attracted to, and they therefore increase the likelihood of Indonesians purchasing luxury writing instruments.
Montblanc led luxury writing instruments and stationery in 2017 and is a long-standing brand that performed well over the review period. Consumer awareness of the brand is strong since it is available in major bookstores, such as Gramedia.
During the review period, there was no presence of domestic brands within luxury writing instruments and stationery. The category is dominated by international brands, including Montblanc, which continue to thrive in 2017.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Writing Instruments and Stationery industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.