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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in Italy

14 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing digitalisation continues to limit development

Luxury writing instruments and stationery recorded only negligible current value growth in 2018. In line with the review period, the performance of the category was impacted by the growing penetration of electronic devices in Italy.

Demand for tangible experiences is an opportunity for growth

Nonetheless, the growing digitalisation trend is counterbalanced by rising demand for tangible experiences. In order to compensate for the increasing time spent on electronic devices and their hectic lifestyles, Italians are seeking leisure activities that are able to stimulate emotions and creativity and express their personality.

Internet retailing gains further share

Luxury writing instruments and stationery are mainly distributed through traditional specialist retail stores, which tend to be independent and located in city centres. The choice of store-based distribution channels for luxury writing instruments and stationery is considered crucial by luxury brands in order to preserve and leverage their luxury image.

COMPETITIVE LANDSCAPE

Montblanc International continues to lead

Montblanc International continued to lead luxury writing instruments and stationery in value terms in 2017, thanks to its Montblanc brand. Montblanc is distributed through a network of 16 mono-brand boutiques and many selected multi-brand jewellery and watch specialist retailers in Italy.

Expansion into other categories

Due to the sluggish performance of luxury writing instruments and stationery over the review period, Montblanc International has also been focusing on other more dynamic categories, including luxury timepieces, as well as the rather new category of luxury wearables, launching its first luxury smartwatch Montblanc Summit in 2017.

Aurora maintains its second position

The preference for brands which enjoy high recognition and have been available in the marketplace for longer, amongst both Italian and international buyers, benefited heritage brands such as the Italian brand Aurora, which maintained its second position in 2017. Aurora will celebrate its 100th anniversary in 2019, and is expected to mark the occasion with special limited editions and events.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in Italy?
What are the major brands in Italy?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in Italy - Category analysis

HEADLINES

PROSPECTS

Increasing digitalisation continues to limit development

Demand for tangible experiences is an opportunity for growth

Internet retailing gains further share

COMPETITIVE LANDSCAPE

Montblanc International continues to lead

Expansion into other categories

Aurora maintains its second position

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Luxury Goods in Italy - Industry Overview

EXECUTIVE SUMMARY

Healthy growth in luxury goods in Italy is driven by experiential luxury

Recovering domestic demand and steady international expenditure

Automotive and domestic fashion designer brands lead in Italy

Internet retailing continues to grow as consumers seek omnichannel experiences

Luxury goods is expected to record solid growth in the forecast period

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Writing Instruments and Stationery in Italy

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Executive Summary

New Report Guarantee

PROSPECTS

Increasing digitalisation continues to limit development

Demand for tangible experiences is an opportunity for growth

Internet retailing gains further share

COMPETITIVE LANDSCAPE

Montblanc International continues to lead

Expansion into other categories

Aurora maintains its second position

Overview

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Samples (FAQs about samples):

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Table of Contents

Luxury Writing Instruments and Stationery in Italy - Category analysis

HEADLINES

PROSPECTS

Increasing digitalisation continues to limit development

Demand for tangible experiences is an opportunity for growth

Internet retailing gains further share

COMPETITIVE LANDSCAPE

Montblanc International continues to lead

Expansion into other categories

Aurora maintains its second position

CATEGORY DATA

Luxury Goods in Italy - Industry Overview

EXECUTIVE SUMMARY

Healthy growth in luxury goods in Italy is driven by experiential luxury

Recovering domestic demand and steady international expenditure

Automotive and domestic fashion designer brands lead in Italy

Internet retailing continues to grow as consumers seek omnichannel experiences

Luxury goods is expected to record solid growth in the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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