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Learn moreJan 2021
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Luxury writing instruments and stationery are expected to record a decline due to COVID-19, moving from flat-rate value growth in 2019, to a value decline of 33% for 2020. Lockdowns, store closures and increased price-sensitivity have all impacted consumers purchasing behaviours, with many consumers avoiding purchases of unessential items, including luxury writing instruments and stationery.
The government installed a lockdown in Italy from March 2020, which required those who could work from home, to do so. As such, workers of all levels of experience began working from home, creating their own office spaces within the household.
Luxury writing instruments and stationery are often retailed through luxury jewellers and timepiece retailers, as well as stationery specialists. Therefore, the closure of these specialist outlets during the lockdown period will have heavily dampen sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Writing Instruments and Stationery industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.