Luxury Writing Instruments and Stationery in Malaysia

PROSPECTS

Slower growth

Major advances in technology and the widespread use of gadgets like smartphones and personal computers continued to further limit the growth of luxury writing instruments and stationery in 2018. Luxury writing instruments such as fountain pens and ballpoint pens now tend to be used more as a status symbol.

Ongoing premiumisation of traditional stationery brands

The further premiumisation of various traditional stationery brands was seen in Malaysia during 2018. An exclusive partnership between Bentley and Graf von Faber-Castell was launched in 2018 via the introduction of the first collection of luxury writing instruments and accessories under the iconic Bentley brand.

COMPETITIVE LANDSCAPE

Prestigious international brands lead sales

International luxury houses like Richemont and LVMH continued to dominate luxury writing instruments and stationery in 2017. Under its Montblanc brand, Richemont remained highly active in the launching of limited edition luxury writing instruments, including The Montblanc Happy Holiday Circus notebook and fountain pen in conjunction with the running of The Greatest Showman in December 2017.

Individual monobrand outlets lead distribution

Luxury writing instrument brands like Montblanc, Louis Vuitton and Tiffany & Co are commonly distributed through monobrand stores. Consumers are very confident when purchasing luxury writing instruments such as luxury fountain pens and stationery from these outlets that they will be buying the genuine product and will get good customer service.

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