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Learn moreFeb 2021
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Between 18 March and 4 May 2020, Malaysia enacted a country lockdown which mandated the closure of all non-essential stores. As a result, monobrand stores, and jewellery and watch specialist retailers which are popular retailing options for luxury writing instruments and stationary were required to cease operations during this time restricting sales.
Since consumers perceived luxury writing instruments and stationary as non-necessities, they became unwilling to spend on such products in 2020. Furthermore, demand was further restricted since the act of corporate gift giving was reduced in 2020.
Due to the economic fallout from COVID-19, consumers eagerly turned to cheaper alternatives instead of luxury writing instruments and stationary in 2020. Some consumers traded down to cheaper luxury writing instruments and stationary, while others turned to non-luxury brands in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Writing Instruments and Stationery industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.