Luxury writing instruments and stationery products are niche in Mexico. Consumers of these products tend to be professionals and those who prefer traditional products to digital alternatives, with writing instruments accounting for the majority of sales.
Given the closure of physical retail outlets for long periods during the COVID-19 pandemic, many brands accelerated and developed their digital presence in 2020. Faber-Castell, for example, was highly active in social media, advertising its wide portfolio including coloured pencils, pencils and many other types of writing instruments.
As luxury writing implements and stationery products are often given as gifts, seasonality plays an important role in sales. Despite the restrictions imposed due to the health crisis, many people were still minded to gift these products on special occasions as a special treat which might bring some joy during the rigours of home seclusion.
Luxury writing instruments and stationery is expected to record double-digit constant 2020 retail value growth in 2021 and 2022, followed by reasonable, if declining, single-digit rates over the remainder of the review period. Although absolute value sales will exceed pre-pandemic levels in 2022, these products will remain niche in Mexico, with a limited audience of wealthier afficionados and consumers gifting them as special presents to friends and family.
In addition to purchases for gifts, some luxury writing instruments and stationery is purchased by aspirational consumers for their own use and to present an image of status to friends and family. These purchasers tend to be less wealthy, with many having to save up for these products, in particular for luxury writing instruments.
Although many Mexicans enjoy the company of friends and family, caution around social events will likely remain prevalent for some time, given the devastating impacts of the COVID-19 pandemic. Many will avoid social interaction into the early part of the forecast period, given the resurgence of the virus towards the end of 2020 and continue to do so until the vaccines are readily available.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Luxury Writing Instruments and Stationery industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Luxury Writing Instruments and Stationery industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Luxury Writing Instruments and Stationery research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page