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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in Romania

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Retail closures hit sales in weakest luxury category

Sales of luxury writing instruments and stationery are set to hit hard by the pandemic, as physical stores that sell these products were shuttered by the government at the start of lockdown, along with other non-essential retail outlets. Stores remained closed between March and May, but lingering consumer anxiety about the risk of infection, as well as the inconvenience of mandatory mask wearing and social distancing have meant that footfall has still to return to normal levels as restrictions have been cautiously relaxed.

Workplace shutdown may reduce need

Consumers of luxury writing instruments and stationery in Romania are typically senior business people buying these products as status symbols; even these consumers are using digital means to communicate. These products are therefore more like an accessory than a tool for most of these consumers, or at best a way of asserting individuality in a digital world.

Social events’ cancellation will have short term negative effect in 2020 as gifting occasions fall away

The Romanian government has banned large social gatherings of any kind as part of its response to the pandemic. This includes the kind of social event where significant gifts are given – graduations, birthdays and baptisms, for example.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in Romania?
What are the major brands in Romania?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Retail closures hit sales in weakest luxury category

Workplace shutdown may reduce need

Social events’ cancellation will have short term negative effect in 2020 as gifting occasions fall away

RECOVERY AND OPPORTUNITIES

Personalisation can help reposition luxury writing instruments

E-commerce may help volume growth

Emergence from recession key to development

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2015-2020
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2015-2020
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2015-2019
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2016-2019
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2015-2020
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2020-2025
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2020-2025

Luxury Goods in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Luxury Writing Instruments and Stationery in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Retail closures hit sales in weakest luxury category

Workplace shutdown may reduce need

Social events’ cancellation will have short term negative effect in 2020 as gifting occasions fall away

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Writing Instruments and Stationery in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Retail closures hit sales in weakest luxury category

Workplace shutdown may reduce need

Social events’ cancellation will have short term negative effect in 2020 as gifting occasions fall away

RECOVERY AND OPPORTUNITIES

Personalisation can help reposition luxury writing instruments

E-commerce may help volume growth

Emergence from recession key to development

CATEGORY DATA

Luxury Goods in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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