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Learn moreJan 2021
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Sales of luxury writing instruments and stationery are set to hit hard by the pandemic, as physical stores that sell these products were shuttered by the government at the start of lockdown, along with other non-essential retail outlets. Stores remained closed between March and May, but lingering consumer anxiety about the risk of infection, as well as the inconvenience of mandatory mask wearing and social distancing have meant that footfall has still to return to normal levels as restrictions have been cautiously relaxed.
Consumers of luxury writing instruments and stationery in Romania are typically senior business people buying these products as status symbols; even these consumers are using digital means to communicate. These products are therefore more like an accessory than a tool for most of these consumers, or at best a way of asserting individuality in a digital world.
The Romanian government has banned large social gatherings of any kind as part of its response to the pandemic. This includes the kind of social event where significant gifts are given – graduations, birthdays and baptisms, for example.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Writing Instruments and Stationery industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.