Executive Summary

Feb 2019
PROSPECTS
In a fully digital era, luxury writing instruments and stationery prospers

Although consumers now use fewer pens and pencils, those who do, want high-quality products. Luxury writing instruments and stationery continued to record stable current value and retail volume growth in 2018.

Luxury writing instruments – an acquisition of a true experience

Luxury goods in general witnessed several changes over the last two decades. A new competitive landscape has been created owing to various factors such as volatile economic trends, prompt digital transformations, and changing consumer preferences.

Opportunities for growth

Rising demand for luxury writing instruments will aid overall growth of the category in Romania over the forecast period. In addition, the adoption of personalised pens as a gifting option is also anticipated to drive growth.

COMPETITIVE LANDSCAPE
Montblanc continues to lead luxury writing instruments and stationery

The key competitors of luxury writing instruments and stationery include Montblanc, Montegrappa, Louis Vuitton and Parker. Even though it continued to lose value share, Montblanc retained its leadership overall and remained the most coveted brand in luxury writing instruments and stationery in 2017, based on the strength of its brand expertise in manufacturing luxury writing instruments as well as its history and culture.

Limited activities witnessed on social media

Compared with other luxury goods, writing instruments and stationery is not advertised as much through social media. Because style and design is what shapes purchasing decisions for bags, jewellery and timepieces, posting pictures of these products on social media is necessary to capture consumers’ attention.

Manufacturers are expanding into other industries

As consumers are shifting towards electronic note-taking, brands are diversifying their range of products. All companies in the category are global players and therefore the diminishing demand for writing instruments and stationery, whether luxury or mass-market, is negatively affecting their revenues.

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Luxury Writing Instruments and Stationery in Romania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Luxury Writing Instruments and Stationery in Romania?
  • What are the major brands in Romania?
  • How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Luxury Writing Instruments and Stationery in Romania - Category analysis

HEADLINES

PROSPECTS

In a fully digital era, luxury writing instruments and stationery prospers
Luxury writing instruments – an acquisition of a true experience
Opportunities for growth

COMPETITIVE LANDSCAPE

Montblanc continues to lead luxury writing instruments and stationery
Limited activities witnessed on social media
Manufacturers are expanding into other industries

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Luxury Goods in Romania - Industry Overview

EXECUTIVE SUMMARY

New attributes for luxury goods
Luxury goods displays prominent growth
Competition is fierce
Luxury adapting to an omnichannel world
Challenges and opportunities facing luxury goods in Romania

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources