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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in Romania

13 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

In the full digital era the category prospers in Romania

Though people today use fewer writing instruments, those who still use them want quality products, even luxury items. Rising demand for better quality writing instruments was the key driver of current retail value growth in 2017.

Luxury writing instruments serve as status symbols

Luxury writing instruments continued to seen as status symbols. Montblanc, Montegrappa, Louis Vuitton and Parker were among the most famous companies in Romania specialising in luxury pen making.

Rise of touchscreens the biggest challenge to the category

The millennial generation and Generation Z grew up surrounded by touchscreen technology. These consumers are extremely comfortable typing on touchscreen devices such as computers, tablets and smartphones.

COMPETITIVE LANDSCAPE

Competitive environment and key players

The category remained highly competitive and dominated by a few players that competed on the basis of product differentiation, portfolio and pricing – all focused on quality, ergonomics and durability of the materials used to gain an edge and retain customer loyalty. Competition is expected to intensify over the forecast period due to an increase in product extensions.

Focus on profit over volumes may limit development

Players in the category are expected to prioritise profitability over volumes by catering to the demands of wealthier and more discerning customers. Companies will continue to focus on producing high-end, luxury pens affordable only to the most affluent consumers, as the profit margins on these products are extremely high.

Status the key driver of growth

The rising use of luxury writing instruments as a status symbol is set to be the key driver of retail value growth over the forecast period. The adoption of personalised pens as a gifting option is also anticipated to contribute to growth.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in Romania?
What are the major brands in Romania?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in Romania - Category analysis

HEADLINES

PROSPECTS

In the full digital era the category prospers in Romania

Luxury writing instruments serve as status symbols

Rise of touchscreens the biggest challenge to the category

COMPETITIVE LANDSCAPE

Competitive environment and key players

Focus on profit over volumes may limit development

Status the key driver of growth

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022

Luxury Goods in Romania - Industry Overview

EXECUTIVE SUMMARY

Luxury goods exceeds expectations

Romanian consumers prefer to buy luxury goods from abroad

The online market for luxury goods in Romania

Opportunities for luxury goods in Romania

MARKET INDICATOR

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Writing Instruments and Stationery in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

In the full digital era the category prospers in Romania

Luxury writing instruments serve as status symbols

Rise of touchscreens the biggest challenge to the category

COMPETITIVE LANDSCAPE

Competitive environment and key players

Focus on profit over volumes may limit development

Status the key driver of growth

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Luxury Writing Instruments and Stationery in Romania - Category analysis

HEADLINES

PROSPECTS

In the full digital era the category prospers in Romania

Luxury writing instruments serve as status symbols

Rise of touchscreens the biggest challenge to the category

COMPETITIVE LANDSCAPE

Competitive environment and key players

Focus on profit over volumes may limit development

Status the key driver of growth

CATEGORY DATA

Luxury Goods in Romania - Industry Overview

EXECUTIVE SUMMARY

Luxury goods exceeds expectations

Romanian consumers prefer to buy luxury goods from abroad

The online market for luxury goods in Romania

Opportunities for luxury goods in Romania

MARKET INDICATOR

MARKET DATA

SOURCES

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