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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in Russia

15 pages, Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Economic stabilisation continues to benefit the category

In general, economic and political stabilisation continued, which contributed to the category’s moderate performance in retail current value terms in 2018. Considering the category’s high dependence on imports, lower exchange rate volatility in 2017 and the first half of 2018 resulted in modest unit price growth, compared with the sharp fluctuations witnessed during the 2014-2016 recession.

Tax-free system and growing tourism flows support growth

The introduction of a tax-free system in 2018 encouraged tourists to spend more on luxury writing instruments due to more beneficial unit prices. The system was primarily launched in the cities hosting World Cup football matches, which attracted tourists, and encourage them to spend more on luxury items as gifts and souvenirs, including writing instruments.

Store-based retail continues to shrink while online develops

Distribution problems continued in luxury goods retail in Russia. After the significant recession, there was a wave of store closures in the centres of luxury shopping such as Moscow and St Petersburg.

COMPETITIVE LANDSCAPE

Well-known brands maintain leadership

The strongest and best-known brands with established distribution networks and good brand recognition and awareness among consumers continued to lead the category. Well-established international brand Montblanc remained the leader thanks to good distribution, a diversified product range, and an effective marketing strategy that included an advantageous pricing policy and the regular introduction of novelties.

Limited editions and novelties to drive sales

The introduction of unique collections and innovations remained important ways to attract consumers. Many players produced limited editions and novelties with a World Cup theme.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in Russia?
What are the major brands in Russia?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in Russia - Category analysis

HEADLINES

PROSPECTS

Economic stabilisation continues to benefit the category

Tax-free system and growing tourism flows support growth

Store-based retail continues to shrink while online develops

COMPETITIVE LANDSCAPE

Well-known brands maintain leadership

Limited editions and novelties to drive sales

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Luxury Goods in Russia - Industry Overview

EXECUTIVE SUMMARY

High economic uncertainty limits growth

Increase in tourist flows and tax-free launch contribute to sales growth

International brands confidently penetrate

Economic difficulties determine shrinking distribution

Prospects remain volatile

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Writing Instruments and Stationery in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Economic stabilisation continues to benefit the category

Tax-free system and growing tourism flows support growth

Store-based retail continues to shrink while online develops

COMPETITIVE LANDSCAPE

Well-known brands maintain leadership

Limited editions and novelties to drive sales

Overview

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Samples (FAQs about samples):

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Table of Contents

Luxury Writing Instruments and Stationery in Russia - Category analysis

HEADLINES

PROSPECTS

Economic stabilisation continues to benefit the category

Tax-free system and growing tourism flows support growth

Store-based retail continues to shrink while online develops

COMPETITIVE LANDSCAPE

Well-known brands maintain leadership

Limited editions and novelties to drive sales

CATEGORY DATA

Luxury Goods in Russia - Industry Overview

EXECUTIVE SUMMARY

High economic uncertainty limits growth

Increase in tourist flows and tax-free launch contribute to sales growth

International brands confidently penetrate

Economic difficulties determine shrinking distribution

Prospects remain volatile

MARKET INDICATORS

MARKET DATA

SOURCES

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