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Luxury writing instruments and stationery shows negative performance in 2020, due to lockdowns and physical store closures as a result of COVID-19. Namely, non-essential stores were closed for two months in April and May, thus impacting sales in the category.
Consumers turned to e-commerce options during the time of store closures, which somewhat prevented the decline in sales from falling even further. Even pre-COVID-19, there has been an increasing adoption of internet retailing as a viable distribution channel for luxury writing instruments and stationery, particularly driven by younger tech-savvy consumers and middle-class consumers who are looking for luxury brands which may offer greater affordability through special discounts gained from purchasing online.
Cie Financière Richemont SA leads luxury writing instruments and stationery in 2019, thanks to its leading Montblanc brand, which is considered the crème-de-la-crème of writing instruments. The player benefits from strong brand awareness, good distribution and a diversified product range, along with effective marketing strategies.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Writing Instruments and Stationery industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.