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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in Russia

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Luxury writing instruments and stationery shows negative performance due to store closures and a decline in tourist sales

Luxury writing instruments and stationery shows negative performance in 2020, due to lockdowns and physical store closures as a result of COVID-19. Namely, non-essential stores were closed for two months in April and May, thus impacting sales in the category.

Consumers turn to e-commerce, however the category faces challenges from increasing digitisation

Consumers turned to e-commerce options during the time of store closures, which somewhat prevented the decline in sales from falling even further. Even pre-COVID-19, there has been an increasing adoption of internet retailing as a viable distribution channel for luxury writing instruments and stationery, particularly driven by younger tech-savvy consumers and middle-class consumers who are looking for luxury brands which may offer greater affordability through special discounts gained from purchasing online.

Montblanc maintains its lead thanks to high brand awareness and innovative marketing strategies

Cie Financière Richemont SA leads luxury writing instruments and stationery in 2019, thanks to its leading Montblanc brand, which is considered the crème-de-la-crème of writing instruments. The player benefits from strong brand awareness, good distribution and a diversified product range, along with effective marketing strategies.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in Russia?
What are the major brands in Russia?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in Russia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Luxury writing instruments and stationery shows negative performance due to store closures and a decline in tourist sales

Consumers turn to e-commerce, however the category faces challenges from increasing digitisation

Montblanc maintains its lead thanks to high brand awareness and innovative marketing strategies

RECOVERY AND OPPORTUNITIES

Slow economic recovery will continue to negatively impact sales over short-term forecast period

Players set to place stronger focus on e-commerce channels over the forecast period

Recovery of sales in luxury writing instruments and stationery remains dependent on overcoming COVID-related impacts

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2015-2020
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2015-2020
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2015-2019
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2016-2019
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2015-2020
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2020-2025
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2020-2025

Luxury Goods in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Luxury Writing Instruments and Stationery in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Luxury writing instruments and stationery shows negative performance due to store closures and a decline in tourist sales

Consumers turn to e-commerce, however the category faces challenges from increasing digitisation

Montblanc maintains its lead thanks to high brand awareness and innovative marketing strategies

Overview

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Samples (FAQs about samples):

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Table of Contents

Luxury Writing Instruments and Stationery in Russia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Luxury writing instruments and stationery shows negative performance due to store closures and a decline in tourist sales

Consumers turn to e-commerce, however the category faces challenges from increasing digitisation

Montblanc maintains its lead thanks to high brand awareness and innovative marketing strategies

RECOVERY AND OPPORTUNITIES

Slow economic recovery will continue to negatively impact sales over short-term forecast period

Players set to place stronger focus on e-commerce channels over the forecast period

Recovery of sales in luxury writing instruments and stationery remains dependent on overcoming COVID-related impacts

CATEGORY DATA

Luxury Goods in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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