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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in Russia

18 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Importance of economic activity

Luxury writing instruments and stationery is highly dependent on the general business environment in the country. Luxury writing instruments are very popular business presents in Russia, which is why sales are so tightly knitted with economic growth.

Tourist demand and renewed interest

After the local currency devaluation in 2015, prices in Russian boutiques became highly attractive to foreign visitors, especially from China. The Russian ruble stabilised in 2017, but prices remained quite lucrative for Chinese consumers.

Opportunities for online retail

Russian consumers prefer to buy goods in luxury boutiques and corners, which are widespread in Russia. Internet retailing of luxury writing instruments and stationery increased over the course of the review period.

COMPETITIVE LANDSCAPE

Prestigious brands

When buying luxury writing instruments and stationery, the prestige of the brand and its visibility are highly appreciated by Russian consumers. Writing instruments and stationery are often bought as gifts for partners and clients.

Exclusivity

The main brands in luxury writing instruments and stationery tend to renew their offers and stand out by making limited collections exclusive to Russian consumers. For instance, Montegrappa has introduced exclusive collections featuring the symbols of the Russian ruble and Kazan Kremlin.

Marketing

In Russia, luxury writing instruments and stationery is mainly advertised via the internet. There are web pages of brands with extensive descriptions of products; however, social network engagement remains low.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in Russia?
What are the major brands in Russia?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in Russia - Category analysis

HEADLINES

PROSPECTS

Importance of economic activity

Tourist demand and renewed interest

Opportunities for online retail

COMPETITIVE LANDSCAPE

Prestigious brands

Exclusivity

Marketing

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022

Luxury Goods in Russia - Industry Overview

EXECUTIVE SUMMARY

Factors benefiting luxury goods

Improved economic situation and increased tourism

Expansion of established brands

Limited increase for internet retailers

Luxury goods is highly dependent on economic growth

MARKET INDICATOR

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Writing Instruments and Stationery in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Importance of economic activity

Tourist demand and renewed interest

Opportunities for online retail

COMPETITIVE LANDSCAPE

Prestigious brands

Exclusivity

Marketing

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Writing Instruments and Stationery in Russia - Category analysis

HEADLINES

PROSPECTS

Importance of economic activity

Tourist demand and renewed interest

Opportunities for online retail

COMPETITIVE LANDSCAPE

Prestigious brands

Exclusivity

Marketing

CATEGORY DATA

Luxury Goods in Russia - Industry Overview

EXECUTIVE SUMMARY

Factors benefiting luxury goods

Improved economic situation and increased tourism

Expansion of established brands

Limited increase for internet retailers

Luxury goods is highly dependent on economic growth

MARKET INDICATOR

MARKET DATA

SOURCES

Why buy this report?

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