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Learn moreJan 2021
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The emergence of the pandemic and subsequent lockdown restrictions has exacerbated the increasingly weak position of luxury writing instruments, with the latter perceived to be one of the sunset industries in Singapore. Given an increasingly digital world, demand for both luxury writing instruments and stationery has dwindled over the years with a shrinking consumer base, with these products generally marketed by brands to attract affluent professionals.
The limited online presence of specialist retailers offering luxury writing instruments and stationery in Singapore placed a further restraint on the category’s sales in 2020, especially during the 2-month long Circuit Breaker from April to June 2020, where non-essential services and retailers including retailers of writing instruments were not permitted to operate. Since many consumers of these products prefer to visit bricks-and-mortar stores to inspect and test the writing instruments before making a purchase, e-commerce does not offer a viable distribution channel to the category, despite gaining marginal value share in 2020.
The competitive landscape of luxury writing instruments and stationery is fairly consolidated with Richemont Luxury (S) Pte Ltd (Montblanc, Cartier), and Hermès Singapore (Retail) Pte Ltd dominating value share at the end of the review period. Smaller players under “others” were also losing ground prior to the pandemic to more renowned names such as Sailor Pen Co Ltd and Visconti Srl.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Writing Instruments and Stationery industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.