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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in Singapore

14 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Declining consumer base calls for diversification

Luxury writing instruments and stationery is expected to post modest value growth over the forecast period. The category continues to face the threat of a shrinking consumer base, with many Singaporeans seeing these products as redundant in this digital age.

Players diversify to retain sales

Moving forward, luxury brands such as Montblanc and Tiffany & Co are likely to divert their product development into other categories of luxury goods to counteract the weak performance of luxury writing instruments. For example, Montblanc launched its Summit brand of luxury wearables in 2017, with the Summit 2 being launched in October 2018.

Internet retailing remains a small channel for luxury writing instruments and stationery

Retail value sales of luxury writing instruments through internet retailing remained relatively limited in 2018, with flat growth being recorded. Consumers still prefer to visit brick-and-mortar stores to test out these products before making a purchase.

COMPETITIVE LANDSCAPE

Montblanc leads in Singapore

Montblanc remained the dominant brand within luxury writing instruments and stationery in 2017. The brand further expanded its presence in Singapore, with the launch of its sixth boutique in 2018.

Limited edition and collectible products drive interest

Despite the slightly deflated performance of luxury writing instruments and stationery in general there nevertheless remains strong interest in limited edition and collectible products. For example, in 2017, Montblanc introduced a collectible range inspired by The Beatles under its ‘great characters edition’, while in April 2018 it introduced a new range based on the classic children’s story The Little Prince.

Competition from mass segment rises

With the growing adoption of electronic devices, consumers are becoming less willing to splurge on luxury writing instruments and stationery. Competition has also further intensified as non-luxury brands are spending on marketing efforts to drive demand.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in Singapore?
What are the major brands in Singapore?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in Singapore - Category analysis

HEADLINES

PROSPECTS

Declining consumer base calls for diversification

Players diversify to retain sales

Internet retailing remains a small channel for luxury writing instruments and stationery

COMPETITIVE LANDSCAPE

Montblanc leads in Singapore

Limited edition and collectible products drive interest

Competition from mass segment rises

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Luxury Goods in Singapore - Industry Overview

EXECUTIVE SUMMARY

Experiential and personal luxury grow moderately; luxury cars decline

Singapore put on the global map via milestone events

Personal luxury highly fragmented while Marina Bay Sands rules the hotel market

Store-based retailing remains dominant, but internet retailing sees rapid growth

Threat lies in US trade conflict; tourism push to promote luxury shopping

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023
Table 17 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Writing Instruments and Stationery in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Declining consumer base calls for diversification

Players diversify to retain sales

Internet retailing remains a small channel for luxury writing instruments and stationery

COMPETITIVE LANDSCAPE

Montblanc leads in Singapore

Limited edition and collectible products drive interest

Competition from mass segment rises

Overview

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Samples (FAQs about samples):

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Table of Contents

Luxury Writing Instruments and Stationery in Singapore - Category analysis

HEADLINES

PROSPECTS

Declining consumer base calls for diversification

Players diversify to retain sales

Internet retailing remains a small channel for luxury writing instruments and stationery

COMPETITIVE LANDSCAPE

Montblanc leads in Singapore

Limited edition and collectible products drive interest

Competition from mass segment rises

CATEGORY DATA

Luxury Goods in Singapore - Industry Overview

EXECUTIVE SUMMARY

Experiential and personal luxury grow moderately; luxury cars decline

Singapore put on the global map via milestone events

Personal luxury highly fragmented while Marina Bay Sands rules the hotel market

Store-based retailing remains dominant, but internet retailing sees rapid growth

Threat lies in US trade conflict; tourism push to promote luxury shopping

MARKET INDICATORS

MARKET DATA

SOURCES

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