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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in Singapore

15 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers’ changing habits hinder sales

Writing instruments not only suffered from the economic slowdown, but also from being less fashionable when compared to other types of luxury goods. Moreover, an increasing number of consumers are replacing traditional writing processes with the use of smart devices for various tasks, such as note-taking, planning schedules and writing greeting e-cards.

Competition from non-luxury players intensifies

Due to the change in consumers’ habits, it also implies that the category is likely to be easily substituted by non-luxury writing instruments. Competition further intensified as non-luxury brands focused on expanding their range of fine writing instruments.

COMPETITIVE LANDSCAPE

Montblanc is the leading brand

Richemont Luxury continued to lead the category in 2016, due to the strong performance of its Montblanc brand. As a specialist in luxury writing instruments, Montblanc is perceived as having a rich brand heritage and expertise in producing pens of the finest quality.

Consumers still prefer to purchase from bricks-and-mortar stores

Brands of luxury writing instruments such as Montblanc are made available on third party platform Lazada, which offers more than a 50% discount. Amidst an economic slowdown, such promotions appeal to price-conscious consumers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in Singapore?
What are the major brands in Singapore?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in Singapore - Category analysis

HEADLINES

PROSPECTS

Consumers’ changing habits hinder sales

Competition from non-luxury players intensifies

COMPETITIVE LANDSCAPE

Montblanc is the leading brand

Consumers still prefer to purchase from bricks-and-mortar stores

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022

Luxury Goods in Singapore - Industry Overview

EXECUTIVE SUMMARY

Marginal growth as demand weakens

Personalisation services to feed consumers’ demand

Luxury players look to expand younger consumer base

Opening of new boutiques in Singapore

Challenges ahead for luxury goods

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Writing Instruments and Stationery in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers’ changing habits hinder sales

Competition from non-luxury players intensifies

COMPETITIVE LANDSCAPE

Montblanc is the leading brand

Consumers still prefer to purchase from bricks-and-mortar stores

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Luxury Writing Instruments and Stationery in Singapore - Category analysis

HEADLINES

PROSPECTS

Consumers’ changing habits hinder sales

Competition from non-luxury players intensifies

COMPETITIVE LANDSCAPE

Montblanc is the leading brand

Consumers still prefer to purchase from bricks-and-mortar stores

CATEGORY DATA

Luxury Goods in Singapore - Industry Overview

EXECUTIVE SUMMARY

Marginal growth as demand weakens

Personalisation services to feed consumers’ demand

Luxury players look to expand younger consumer base

Opening of new boutiques in Singapore

Challenges ahead for luxury goods

MARKET INDICATORS

MARKET DATA

SOURCES

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