Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in South Africa

16 pages, Feb 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Popular corporate gifts

Blue chip companies, especially financial companies, have a strong preference for luxury writing instruments as corporate gifts to reward top-performing employees. Trade interviews point out that, through such corporate gifts, employees are introduced to the brand.

Destination shopping limits growth opportunities

Luxury writing instruments are inaccessible to many consumers in South Africa. A small group comprising wealthy local shoppers, aspirational consumers with high-paying jobs, collectors and corporate clients drive sales.

Competition with other entry-level luxury items

Some brands are priced so high that it makes them accessible to an even smaller pool of consumers. At the price at which they retail, they must compete with other luxury items for aspirational consumers’ cash.

COMPETITIVE LANDSCAPE

Iconic Montblanc leads sales

Montblanc leads retail value sales within luxury writing instruments and stationery in South Africa. The brand is a favourite among luxury shoppers, and very popular as a corporate gift item.

Brand perception

Brands such as Parker are perceived as being luxury brands in South Africa, although they are not tracked under luxury goods by Euromonitor International. Luxury brands such as Montblanc have to compete with such brands, which takes sales away from them.

Brand awareness

Apart from brand perception, a lack of brand awareness is another factor impacting sales. However, this is true only for consumers who are new to the luxury world and may not have all the information prior to them making a purchase.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in South Africa?
What are the major brands in South Africa?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

Want to find out more about this report?

Request more information

Luxury Writing Instruments and Stationery in South Africa - Category analysis

HEADLINES

PROSPECTS

Popular corporate gifts

Destination shopping limits growth opportunities

Competition with other entry-level luxury items

COMPETITIVE LANDSCAPE

Iconic Montblanc leads sales

Brand perception

Brand awareness

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022

Luxury Goods in South Africa - Industry Overview

EXECUTIVE SUMMARY

Lower total value growth registered in luxury goods in 2017

No major brand launches

Luxury goods remains highly fragmented

Non-grocery specialists continues to dominate the distribution of luxury goods

Luxury goods expected to decline over the forecast period

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Writing Instruments and Stationery in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Popular corporate gifts

Destination shopping limits growth opportunities

Competition with other entry-level luxury items

COMPETITIVE LANDSCAPE

Iconic Montblanc leads sales

Brand perception

Brand awareness

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Writing Instruments and Stationery in South Africa - Category analysis

HEADLINES

PROSPECTS

Popular corporate gifts

Destination shopping limits growth opportunities

Competition with other entry-level luxury items

COMPETITIVE LANDSCAPE

Iconic Montblanc leads sales

Brand perception

Brand awareness

CATEGORY DATA

Luxury Goods in South Africa - Industry Overview

EXECUTIVE SUMMARY

Lower total value growth registered in luxury goods in 2017

No major brand launches

Luxury goods remains highly fragmented

Non-grocery specialists continues to dominate the distribution of luxury goods

Luxury goods expected to decline over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports