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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in South Africa

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Store closures and lack of desire to browse contribute to decline

Although luxury writing instruments and stationery saw slow retail volume declines for the last few years of the review period, the category saw a much stronger fall in sales in 2020, along with a slower decline in current value terms, although this was still double-digit. The emergence of COVID-19 in the country led the government to impose a lockdown in the country, which included the closure of all non-essential retailers, which had a negative impact on sales of such products for several months.

Working from home and less corporate gifting also affect the category performance

Writing instruments are seen as status symbols amongst locals. However, with more people working from home and reduced social interaction, the need to own an expensive pen greatly reduced.

Montblanc leads thanks to offering a wide price range and omnichannel distribution

Montblanc maintained its strong lead in luxury writing instruments and stationery in South Africa in 2019, and this is expected to continue in 2020. The brand is a favourite amongst luxury shoppers and is very popular as a corporate gift item.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in South Africa?
What are the major brands in South Africa?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store closures and lack of desire to browse contribute to decline

Working from home and less corporate gifting also affect the category performance

Montblanc leads thanks to offering a wide price range and omnichannel distribution

RECOVERY AND OPPORTUNITIES

Volume decline in the forecast period as incomes fall and priorities change

Challenges to growth from second-hand items and other luxury categories

Growth of e-commerce likely, although from a low base

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2015-2020
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2015-2020
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2015-2019
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2016-2019
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2015-2020
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2020-2025
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2020-2025

Luxury Goods in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Luxury Writing Instruments and Stationery in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Store closures and lack of desire to browse contribute to decline

Working from home and less corporate gifting also affect the category performance

Montblanc leads thanks to offering a wide price range and omnichannel distribution

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Luxury Writing Instruments and Stationery in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store closures and lack of desire to browse contribute to decline

Working from home and less corporate gifting also affect the category performance

Montblanc leads thanks to offering a wide price range and omnichannel distribution

RECOVERY AND OPPORTUNITIES

Volume decline in the forecast period as incomes fall and priorities change

Challenges to growth from second-hand items and other luxury categories

Growth of e-commerce likely, although from a low base

CATEGORY DATA

Luxury Goods in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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