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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in Spain

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Electronic devices will keep limiting sales

After weak recovery of value sales of writing instruments in the middle of the review period, the category returned to decline in current value terms in 2018. Demand for writing instruments was limited by the growing penetration of electronic devices.

New social values

Traditionally in Spain, the acquisition of luxury writing instruments was linked to businessmen and women, or those who enjoy taking the time to reflect and write by hand. In particular, amongst these consumers, luxury writing instruments were collectors’ items and popular as gifts.

Fewer occasions to give and receive

In contrast to what happens in other EU countries, in Spain, the tradition of writing and sending cards for birthdays, Father’s Day or Mother’s Day is marginal; as a consequence, there is no emotional attachment of writing instruments to these occasions, and players in luxury writing instruments have stopped promoting their products alongside these events in the country. In Spain, another time for buying luxury writing instruments was as gifts for special occasions, such as first communions or weddings.

COMPETITIVE LANDSCAPE

A ranking dominated by international players

International players dominate writing instruments, with the French player Richemont Iberia being the key player in value terms in 2017. The company is active in Spain with its brand Montblanc.

Jewellers and fashion players follow the leader

Following the leader Richemont Iberia, there were four other players in 2017, of which two are big in fashion – LVMH Iberia and Loewe – and two are strong jewellers – Tiffany & Co and Chopard & Cie. These four players offer their customers luxury writing instruments and stationery that complete their portfolios.

Many smaller players

The importance of “others” in writing instruments and stationery remains high. This is because there are a number of small and diverse companies whose products are mostly imported and operate with no local subsidiary in the country.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in Spain?
What are the major brands in Spain?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in Spain - Category analysis

HEADLINES

PROSPECTS

Electronic devices will keep limiting sales

New social values

Fewer occasions to give and receive

COMPETITIVE LANDSCAPE

A ranking dominated by international players

Jewellers and fashion players follow the leader

Many smaller players

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Luxury Goods in Spain - Industry Overview

EXECUTIVE SUMMARY

Luxury goods at a glance

Humanisation is the next step to explore

Fragmentation, with different types of players

The omnichannel approach gains ground

The need to focus on locals too

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Writing Instruments and Stationery in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Electronic devices will keep limiting sales

New social values

Fewer occasions to give and receive

COMPETITIVE LANDSCAPE

A ranking dominated by international players

Jewellers and fashion players follow the leader

Many smaller players

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Writing Instruments and Stationery in Spain - Category analysis

HEADLINES

PROSPECTS

Electronic devices will keep limiting sales

New social values

Fewer occasions to give and receive

COMPETITIVE LANDSCAPE

A ranking dominated by international players

Jewellers and fashion players follow the leader

Many smaller players

CATEGORY DATA

Luxury Goods in Spain - Industry Overview

EXECUTIVE SUMMARY

Luxury goods at a glance

Humanisation is the next step to explore

Fragmentation, with different types of players

The omnichannel approach gains ground

The need to focus on locals too

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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