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Luxury writing instruments and stationary is one of the most affected product areas in personal luxury in Sweden in 2020. Many traditional luxury writing instruments and stationary brands heavily rely on store-based sales and have limited digital presence.
Luxury writing instruments and stationery remains something of a niche in Sweden, not least because of a lack of interest in writing instruments among the population, which naturally limits growth prospects. Swedes in general have little interest in fountain and roller ball pens, which account for the majority of sales in luxury writing instruments and stationery.
Montblanc is the major brand in luxury writing instruments and stationery, with owner Richemont accounting for almost half of retail value sales when the Cartier brand’s share is also factored in. Montblanc is the best-known brand when it comes to luxury writing instruments in Sweden, valued by local consumers for its high-quality craftsmanship.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Writing Instruments and Stationery industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.