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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in Taiwan

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Newfound hobbies such as writing lead to demand for luxury writing instruments during the pandemic

In 2020, luxury writing instruments will see slowed growth in response to the COVID-19 pandemic overall. This is to be expected as most of the luxury goods industry has been in some ways negatively impacted by the virus.

Luxury writing instruments competes with the rise of digital devices and other more symbolic luxury goods

Aside from the pandemic, there has been other factors that have been preventing growth in 2020. For example, the rise of digital devices has resulted in writing by hand almost entirely disappearing from consumers everyday lives in both the private and commercial spheres, with digital services such as smart phones and tablets often replacing traditional pen and paper.

Cie Financiére Richemont launches Mont Blanc x Le Petit Prince

Cie Financiére Richemont remains the number one player in luxury writing instruments and stationery, maintaining a strong lead over second placed Hermès International thanks to the widespread popularity of its Montblanc brand. As well as having a high-status image, the brand also benefits from the fact that its fountain and ball pens remain popular among businesspersons as they are considered to be lucky charms when signing contracts.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in Taiwan?
What are the major brands in Taiwan?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Newfound hobbies such as writing lead to demand for luxury writing instruments during the pandemic

Luxury writing instruments competes with the rise of digital devices and other more symbolic luxury goods

Cie Financiére Richemont launches Mont Blanc x Le Petit Prince

RECOVERY AND OPPORTUNITIES

Stable consumer base continues to stimulate consistent growth over the forecast period

Sales of luxury writing instruments continue to be done via in-store retailers as consumers want to try out their luxury item before purchasing

innovation possibility to focus on the merging of digital devices and writing instruments

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2015-2020
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2015-2020
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2015-2019
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2016-2019
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2015-2020
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2020-2025
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2020-2025

Luxury Goods in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Luxury Writing Instruments and Stationery in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Newfound hobbies such as writing lead to demand for luxury writing instruments during the pandemic

Luxury writing instruments competes with the rise of digital devices and other more symbolic luxury goods

Cie Financiére Richemont launches Mont Blanc x Le Petit Prince

Overview

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Samples (FAQs about samples):

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Table of Contents

Luxury Writing Instruments and Stationery in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Newfound hobbies such as writing lead to demand for luxury writing instruments during the pandemic

Luxury writing instruments competes with the rise of digital devices and other more symbolic luxury goods

Cie Financiére Richemont launches Mont Blanc x Le Petit Prince

RECOVERY AND OPPORTUNITIES

Stable consumer base continues to stimulate consistent growth over the forecast period

Sales of luxury writing instruments continue to be done via in-store retailers as consumers want to try out their luxury item before purchasing

innovation possibility to focus on the merging of digital devices and writing instruments

CATEGORY DATA

Luxury Goods in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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