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Learn moreJan 2021
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In 2020, luxury writing instruments will see slowed growth in response to the COVID-19 pandemic overall. This is to be expected as most of the luxury goods industry has been in some ways negatively impacted by the virus.
Aside from the pandemic, there has been other factors that have been preventing growth in 2020. For example, the rise of digital devices has resulted in writing by hand almost entirely disappearing from consumers everyday lives in both the private and commercial spheres, with digital services such as smart phones and tablets often replacing traditional pen and paper.
Cie Financiére Richemont remains the number one player in luxury writing instruments and stationery, maintaining a strong lead over second placed Hermès International thanks to the widespread popularity of its Montblanc brand. As well as having a high-status image, the brand also benefits from the fact that its fountain and ball pens remain popular among businesspersons as they are considered to be lucky charms when signing contracts.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Writing Instruments and Stationery industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.