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Learn moreJan 2021
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As is the case with other personal luxury categories, writing instruments is also deeply impacted by the effects of COVID-19 in 2020. The fall in demand is further deepened by the steep decline in incoming tourism to the Netherlands.
Manufacturers are resorting to more frequent introductions in the form of special editions in order to trigger consumer curiosity. While writing instruments in general see a decline in demand due to the digitalisation trend, more and more products are promoted as collector items, generating interest among consumers.
Montblanc is the market leader in luxury writing instruments. The manufacturer continues to consolidate its position with the frequent release of special limited-edition products, often as commemorative themes that contribute to raising interest among pen collectors.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Writing Instruments and Stationery industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.