Luxury writing instruments and stationery products are used by a relatively small group of discerning consumers who value written communication by hand over digital alternatives. These individuals often like to use high-end writing instruments and stationery in order to demonstrate courtesy to the recipients of their correspondence.
Fame and celebrity have become notable features of the marketing of luxury writing instruments and stationery. Montblanc, which lost top spot in the category to Louis Vuitton in 2020, has launched the Sir Arthur Conan Doyle Fountain Pen, named after the author of Sherlock Holmes.
Luxury brands are aware of the ways in which consumers being forced to stay at home and use digital devices across work, study, entertainment, shopping and socialising has disrupted the normal boundaries of everyday lives and threatened the work/life balance. As a result, brands are expanding into the lifestyle segment, marketing luxury pens and stationery products as tools that help to separate work and life, as well as providing a rest from the constant exposure to digital devices and screens.
Luxury writing instruments and stationery brands, such as Moleskine and Leuchtturm1917, have worked to expand their presence by developing their online operations. To do so, they have not just invested in the development of their own websites, but also built a presence on Lazada and Shopee, as well as utilising social media.
Luxury writing instruments and stationery is likely to remain a relatively niche area in the Philippine market. The high prices of these products mean that the majority of the population are not interested in luxury writing instruments and stationery, whilst the widespread use of social media and e-mail as the preferred communication options mean that these products are limited to discerning customers who prefer to send handwritten documents and more affluent individuals who wish to give these products as a thoughtful gift to family and friends.
With the ongoing rise of digital devices threatening the functional relevance of their offer, luxury stationery brands are working to integrate smart technologies into their products. These products enable consumers to sync their notebooks online, making it hassle-free for the user and eliminating the need for repeated work such as retyping.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Luxury Writing Instruments and Stationery industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Luxury Writing Instruments and Stationery industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This includes luxury writing instruments – pens and pencils – and luxury stationery. Excludes colouring, markers & highlighters and writing accessories. Pen inks and refills are also excluded from this category along with all industrial or specialist pens (such as pottery pens, etc.). Luxury stationery includes personal organisers, diaries, notebooks, address books, writing paper, envelopes and greetings cards.See All of Our Definitions
This report originates from Passport, our Luxury Writing Instruments and Stationery research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!