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Learn moreJan 2021
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Prior to the pandemic, within personal luxury, luxury writing instruments and stationery was already lagging behind other product categories among younger consumers, who rely more on digital devices such as tablets and smartphones for notetaking and communication and therefore write less on physical paper than previous generations. Nevertheless, 2020 saw a slump in sales in this category to an all-time low, as consumers staying indoors and store closures, as a result of the COVID-19 pandemic, reduced the need for buying writing instruments and stationery, especially for gifting and special occasions, which has fast become the priority reason for its purchase in the UK in recent years.
In 2019, Montblanc remained the overwhelming leading brand in luxury writing instruments, followed by Smythson of Bond Street, though jewellery brands such as Cartier and fashion brands such as Louis Vuitton still have important share. For these brands, luxury writing instruments are less of a business priority because this category generates a minimal proportion of sales compared to their core offering, such as leather goods or jewellery.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Writing Instruments and Stationery industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.