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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in the United Kingdom

15 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demographic shifts in the wider luxury goods market contribute to slowdown

The demographic shifts in the wider market for luxury goods contributed to a slowdown in luxury writing instruments and stationery in 2018. As millennials and younger generations drive the majority of growth in personal luxury, the traditional category of writing instruments has become increasingly niche.

Digitisation negatively affects sales

Ongoing digitisation, the rise in the ownership and usage of technological devices and the significant shift towards paperless activities means traditional stationery and writing instruments are being used less and less by consumers, and therefore do not need to be replaced as frequently as in the past. The purchase of luxury writing instruments and stationery in the UK is increasingly becoming exclusively reserved for gifting and special occasions.

Traditional brands are forced to innovate

Brands now face the challenge of appealing to new generations of connected consumers. Innovation is now crucial in a luxury category driven by discerning digital natives, and leading writing instruments brands are responding to this; as evidenced by Montblanc’s Augmented Paper handwriting recognition range, which takes the traditional art of handwriting into the digital age and helps to solidify the brand’s leading position in the category.

COMPETITIVE LANDSCAPE

Stationery specialists drive sales

Luxury writing instruments and stationery is comprised of a combination of luxury fashion brands, fine jewellery brands and luxury writing instruments and stationery specialists. Specialists continue to lead, as fashion and jewellery brands focus less on this category and more on their core offering of key revenue drivers such as designer apparel and footwear, jewellery and leather goods, with writing instruments generating a minimal proportion of sales for these brands.

Diversification for specialists

Whilst traditional stationery brands such as Montblanc and Smythson of Bond Street are enjoying higher growth than their competitors, they are not immune to the overall slowdown in luxury writing instruments and stationery in the UK and have had to expand into other product categories to remain relevant. It is significant that leather goods and accessories now represent the majority of sales for these brands.

Heritage brands with strong histories and identities

In the UK, luxury writing instruments and stationery is dominated by European heritage brands with strong histories and identities. Much like the rest of personal luxury, when it comes to stationery, consumers are attracted to brands that are considered specialists in their field, with a super premium positioning and enduring legacies.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in United Kingdom?
What are the major brands in United Kingdom?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Demographic shifts in the wider luxury goods market contribute to slowdown

Digitisation negatively affects sales

Traditional brands are forced to innovate

COMPETITIVE LANDSCAPE

Stationery specialists drive sales

Diversification for specialists

Heritage brands with strong histories and identities

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Luxury Goods in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Luxury remains resilient amidst political uncertainty

Brexit looms, but millennials prevent gloom

Conspicuous consumption online encourages traditional brands to modernise

Internet retailing is rapidly becoming a necessity for brands, not a choice

Digitisation paves the road ahead

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Writing Instruments and Stationery in the United Kingdom

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Executive Summary

New Report Guarantee

PROSPECTS

Demographic shifts in the wider luxury goods market contribute to slowdown

Digitisation negatively affects sales

Traditional brands are forced to innovate

COMPETITIVE LANDSCAPE

Stationery specialists drive sales

Diversification for specialists

Heritage brands with strong histories and identities

Overview

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Samples (FAQs about samples):

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Table of Contents

Luxury Writing Instruments and Stationery in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Demographic shifts in the wider luxury goods market contribute to slowdown

Digitisation negatively affects sales

Traditional brands are forced to innovate

COMPETITIVE LANDSCAPE

Stationery specialists drive sales

Diversification for specialists

Heritage brands with strong histories and identities

CATEGORY DATA

Luxury Goods in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Luxury remains resilient amidst political uncertainty

Brexit looms, but millennials prevent gloom

Conspicuous consumption online encourages traditional brands to modernise

Internet retailing is rapidly becoming a necessity for brands, not a choice

Digitisation paves the road ahead

MARKET INDICATORS

MARKET DATA

SOURCES

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