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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in the US

13 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Luxury writing instruments and stationery sees further decline

After several years of declining volume and retail value sales luxury writing instruments and stationery remains under pressure against new technology, as traditional physical writing tasks are increasingly replaced by electronic functions through desktop and laptop computers, smartphones and tablets.

Luxury writing instruments no longer as popular as before

Luxury writing instruments such as fountain pens and rollerball point pens used to be purchased all year long, as popular gifts for graduations, Father’s Day, birthdays, retirements, Christmas and other special anniversaries. However, the US market is a mature market for holiday gifts.

Non-grocery specialist retailers remains the leading channel

Non-grocery specialist retailers, including stationers/office supply stores, continue to lead sales of luxury writing instruments and stationery, but shares of non-grocery specialist retailers have been gradually dropping, primarily due to expanded product availability through internet retailing. Stationers/office supply stores such as Staples and Office Depot have invested largely in developing websites that create a more seamless shopping experience and attract growing online consumers, and pure online retailers have expanded their online selection of writing instruments and stationery products as well.

COMPETITIVE LANDSCAPE

Montblanc continues to lead and actively advertises in face of lower demand

Montblanc continued to be the most coveted brand in luxury writing instruments and stationery in 2016, based on the strength of its brand expertise in manufacturing luxury writing instruments as well as brand history and culture. However, even Montblanc has struggled to maintain its growth because demand for writing instruments has declined as a result of the digital boom.

Limited activities seen on social media

Compared with other luxury goods products, writing instruments and stationery are not advertised as much through social media. Because style and design is what shapes purchasing decisions about bags, jewellery and watches, posting pictures of these products on social media channels is a necessary tool to capture consumers’ attention.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in USA?
What are the major brands in USA?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in the US - Category analysis

HEADLINES

PROSPECTS

Luxury writing instruments and stationery sees further decline

Luxury writing instruments no longer as popular as before

Non-grocery specialist retailers remains the leading channel

COMPETITIVE LANDSCAPE

Montblanc continues to lead and actively advertises in face of lower demand

Limited activities seen on social media

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022

Luxury Goods in the US - Industry Overview

EXECUTIVE SUMMARY

US luxury market faces multiple challenges

The perception of luxury is changing

Luxury goods remains competitive and diverse

Luxury online sales continue to grow

Luxury goods is expected to rise again

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Writing Instruments and Stationery in the US

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Executive Summary

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PROSPECTS

Luxury writing instruments and stationery sees further decline

Luxury writing instruments no longer as popular as before

Non-grocery specialist retailers remains the leading channel

COMPETITIVE LANDSCAPE

Montblanc continues to lead and actively advertises in face of lower demand

Limited activities seen on social media

Overview

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Samples (FAQs about samples):

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Table of Contents

Luxury Writing Instruments and Stationery in the US - Category analysis

HEADLINES

PROSPECTS

Luxury writing instruments and stationery sees further decline

Luxury writing instruments no longer as popular as before

Non-grocery specialist retailers remains the leading channel

COMPETITIVE LANDSCAPE

Montblanc continues to lead and actively advertises in face of lower demand

Limited activities seen on social media

CATEGORY DATA

Luxury Goods in the US - Industry Overview

EXECUTIVE SUMMARY

US luxury market faces multiple challenges

The perception of luxury is changing

Luxury goods remains competitive and diverse

Luxury online sales continue to grow

Luxury goods is expected to rise again

MARKET INDICATORS

MARKET DATA

SOURCES

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