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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in the US

13 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Value sales of luxury writing instruments continue to decline in the US

Some luxury goods categories saw contraction in the US in recent years, due to consumer preference shifting away from purchases of high-priced non-essential goods to more experience-based consumption. For luxury writing instruments specifically, the demand for a luxurious way to write was less prevalent, as many people simply communicate through electronics.

Luxury writing instruments are not as popular as in the past

The consumer preference for luxury goods shifted in the last decade. Historically, luxury writing instruments saw consistent demand throughout the year, although consumption would rise during the holidays for gifting purposes.

Non-grocery specialists remains the leading distribution channel in 2018

Non-grocery specialists, which consists mainly of stationery/office supply stores, continued to lead the distribution of luxury writing instruments and stationery in 2018. The share of this channel in luxury writing instruments and stationery, however, has lost ground to internet retailing.

COMPETITIVE LANDSCAPE

Montblanc continues to lead luxury writing instruments despite lower demand

In luxury writing instruments and stationery, which suffered greatly due to the rise of electronics, which now dominate communication, Montblanc has retained its position as one of the best-recognised brands. Despite maintaining its lead in 2017, it saw a decline in its value share, whilst second-placed Louis Vuitton saw share growth, narrowing the gap between the two brands.

The launch of limited editions to maintain interest

In 2017, Montblanc continued to push limited editions of its luxury writing instruments as a way to stay innovative, in addition to continuing to offer flagship models such as the Meisterstück. Notably, Montblanc released a collaborative pen with UNICEF to promote the welfare of children around the world.

The social media emphasis on luxury writing instruments is still limited

In the luxury goods space, where influencers and trends can largely affect consumer behaviour, the social media fervour for luxury writing instruments and stationery has remained limited. The recognition that many consumers aim to create for themselves when purchasing luxury goods is more evident with bags, jewellery and timepieces, as seen from social media.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in USA?
What are the major brands in USA?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in the US - Category analysis

HEADLINES

PROSPECTS

Value sales of luxury writing instruments continue to decline in the US

Luxury writing instruments are not as popular as in the past

Non-grocery specialists remains the leading distribution channel in 2018

COMPETITIVE LANDSCAPE

Montblanc continues to lead luxury writing instruments despite lower demand

The launch of limited editions to maintain interest

The social media emphasis on luxury writing instruments is still limited

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Luxury Goods in the US - Industry Overview

EXECUTIVE SUMMARY

The taste for luxury goods is changing in the US

Millennialisation and the role of experiences are shifting luxury

The competition varies within luxury goods categories

E-commerce continues to disrupt store-based retailing

Luxury goods is expected to see growth once again

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Writing Instruments and Stationery in the US

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Executive Summary

New Report Guarantee

PROSPECTS

Value sales of luxury writing instruments continue to decline in the US

Luxury writing instruments are not as popular as in the past

Non-grocery specialists remains the leading distribution channel in 2018

COMPETITIVE LANDSCAPE

Montblanc continues to lead luxury writing instruments despite lower demand

The launch of limited editions to maintain interest

The social media emphasis on luxury writing instruments is still limited

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Writing Instruments and Stationery in the US - Category analysis

HEADLINES

PROSPECTS

Value sales of luxury writing instruments continue to decline in the US

Luxury writing instruments are not as popular as in the past

Non-grocery specialists remains the leading distribution channel in 2018

COMPETITIVE LANDSCAPE

Montblanc continues to lead luxury writing instruments despite lower demand

The launch of limited editions to maintain interest

The social media emphasis on luxury writing instruments is still limited

CATEGORY DATA

Luxury Goods in the US - Industry Overview

EXECUTIVE SUMMARY

The taste for luxury goods is changing in the US

Millennialisation and the role of experiences are shifting luxury

The competition varies within luxury goods categories

E-commerce continues to disrupt store-based retailing

Luxury goods is expected to see growth once again

MARKET INDICATORS

MARKET DATA

SOURCES

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