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Learn moreJan 2021
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Following strong double-digit retail value growth in 2019, the COVID-19 pandemic led to a fall in sales of luxury writing instruments and stationery in 2020, although the category was less affected than some other areas of luxury goods. Consumer confidence was hit by the lockdown and uncertainty surrounding the pandemic’s wider impact on the economy and disposable incomes.
Companies proceeded with their planned launches in 2020, despite the impact of the global COVID-19 pandemic. As examples, in May, Montblanc introduced its third and final Meisterstück Le Petit Prince Special Edition Collection, while Montegrappa introduced the Game of Thrones collection.
Montblanc remained the leading brand in luxury writing instruments and stationery in 2019, benefiting from its strong heritage, reputation and consumer awareness. Despite this, Montblanc recorded a reduced value share in 2019, impacted by the meteoric value growth of second-ranked Sailor, a Japanese brand of high-quality fountain pens.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Writing Instruments and Stationery industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.