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Country Report

Luxury Writing Instruments and Stationery in

Luxury Writing Instruments and Stationery in Turkey

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales of luxury writing instruments and stationery hit by fall in discretionary spending in 2020

Following strong double-digit retail value growth in 2019, the COVID-19 pandemic led to a fall in sales of luxury writing instruments and stationery in 2020, although the category was less affected than some other areas of luxury goods. Consumer confidence was hit by the lockdown and uncertainty surrounding the pandemic’s wider impact on the economy and disposable incomes.

Players proceed with planned launches in 2020

Companies proceeded with their planned launches in 2020, despite the impact of the global COVID-19 pandemic. As examples, in May, Montblanc introduced its third and final Meisterstück Le Petit Prince Special Edition Collection, while Montegrappa introduced the Game of Thrones collection.

Montblanc retains lead as Sailor emerges as a strong competitor

Montblanc remained the leading brand in luxury writing instruments and stationery in 2019, benefiting from its strong heritage, reputation and consumer awareness. Despite this, Montblanc recorded a reduced value share in 2019, impacted by the meteoric value growth of second-ranked Sailor, a Japanese brand of high-quality fountain pens.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Writing Instruments and Stationery industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Writing Instruments and Stationery industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Writing Instruments and Stationery in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Writing Instruments and Stationery in Turkey?
What are the major brands in Turkey?
How dynamic is the growth of Luxury Writing Instruments and Stationery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Writing Instruments and Stationery in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of luxury writing instruments and stationery hit by fall in discretionary spending in 2020

Players proceed with planned launches in 2020

Montblanc retains lead as Sailor emerges as a strong competitor

RECOVERY AND OPPORTUNITIES

Affordable luxury set to be key to driving sales over the forecast period

Tight focus on costs as smart devices pose an increasing threat to luxury writing instruments

Sustainability set to come to the fore as consumers increasingly seek responsible consumption

CATEGORY DATA

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2015-2020
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2015-2020
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2015-2019
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2016-2019
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2015-2020
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2020-2025
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2020-2025

Luxury Goods in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Luxury Writing Instruments and Stationery in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales of luxury writing instruments and stationery hit by fall in discretionary spending in 2020

Players proceed with planned launches in 2020

Montblanc retains lead as Sailor emerges as a strong competitor

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Luxury Writing Instruments and Stationery in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of luxury writing instruments and stationery hit by fall in discretionary spending in 2020

Players proceed with planned launches in 2020

Montblanc retains lead as Sailor emerges as a strong competitor

RECOVERY AND OPPORTUNITIES

Affordable luxury set to be key to driving sales over the forecast period

Tight focus on costs as smart devices pose an increasing threat to luxury writing instruments

Sustainability set to come to the fore as consumers increasingly seek responsible consumption

CATEGORY DATA

Luxury Goods in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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