LVMH Moët Hennessy Louis Vuitton SA in Beauty and Personal Care

October 2016

LVMH’s perfume and cosmetics division achieved 8% year-on-year growth in 2015. Its revenue is derived primarily from fragrances, where it thrives on the equity of its iconic brands. In colour cosmetics, heritage brands have experienced steady growth, whilst its younger portfolio has grown more dynamically, profiting from a more authentic voice. Skin care has consistently contributed less to the division, an area that requires attention considering it remains the largest premium beauty market.

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Euromonitor International's report on LVMH Moët Hennessy Louis Vuitton SA delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of LVMH Moët Hennessy Louis Vuitton SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LVMH Moët Hennessy Louis Vuitton SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of LVMH Moët Hennessy Louis Vuitton SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.



Strategic Evaluation

Key company facts
Both heritage and youthful brands kick start a healthy 2016
SWOT: LVMH Moët Hennessy Louis Vuitton SA
Strategic objectives and challenges

Competitive Positioning

LVMH strengthens in premium BPC but faces fiercer competition
LVMH’s prestige portfolio outperforms premium BPC overall

Market Assessment

Fragrances remain LVMH’s core strength and focus area
Growing in Asia but Europe remains LVMH’s money maker

Geographic and Category Opportunities

A multi-point battlefield in premium fragrances
Coty will edge closer to LVMH following P&G acquisitions
Niche threatens designer dominance in premium fragrances
Latin America not to be overlooked despite Brazil’s lingering woes
Middle East shines in fragrances and beyond
Louis Vuitton fragrances to target price-inelastic consumers
Saudi Arabia prospective but growth vulnerable to global instability
Mac maintains Estée Lauder’s dominance in colour
LVMH invests in unrelenting optimism for Korean beauty
Colour-focused investment a missed opportunity for skin?
Opportunities in colour cosmetics remain East for LVMH
China’s burgeoning middle class key to unlocking Asia growth
Habit persistence could be o bstacle for LVMH to grow skin care
Ageing population in Latin America fuelling preventative routines
Masks surpass anti-agers as fastest growing in premium facial care
Face masks promising but raise sustainability questions

Brand Strategy

In-house brand narratives increasingly disillusioning consumers
BeneFit’s progressive marketing tactics pay off
Christian Dior lives up to its “timeless” label
Sephora: LVMH’s emerging market engine
Kendo: Sephora’s cosmetic product development division


Production and operational strategies


Expand, acquire, advance, adopt

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