LVMH Moët Hennessy Louis Vuitton SA in Personal Accessories

January 2014

LVMH is the largest personal accessories player in the world, and has steadily increased its share through acquisitions and organic growth. However, a recent slowdown in sales growth has highlighted some weaknesses in the company’s portfolio. While the company is trying to reposition brand Louis Vuitton, there is also great potential in the form of relatively new categories and geographical markets.

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Euromonitor International's report on LVMH Moët Hennessy Louis Vuitton SA delivers a detailed strategic analysis of the company's business, examining its performance in the Personal Accessories market and the global economy. Company and market share data provide a detailed look at the financial position of LVMH Moët Hennessy Louis Vuitton SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LVMH Moët Hennessy Louis Vuitton SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of LVMH Moët Hennessy Louis Vuitton SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Personal Accessories research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Brand equity and acquisitions drive company growth
“Fashion and Leather Goods” continues to dominate portfolio
“Watches and Jewelry” receiving increased attention
Inevitable slowdown in 2013
Design and supply aspirations guiding acquisitions
Immediate cost of acquisitions
SWOT: LVMH Moët Hennessy Louis Vuitton SA
Key strategic challenges and objectives

Market Assessment

Dominance in bags and luggage yet to be duplicated elsewhere
Largest accessories markets offer continued growth
Company growth hampered by economic downturns

Competitive Positioning

Undisputed leadership in bags and luggage
Regional players lead global jewellery
Gradual rise for LVMH’s watches portfolio

Bags And Luggage Opportunities

Product breakdown for LVMH
Global product and market opportunities
US indispensable to global strategy
China: LVMH poised to take advantage
China: Evolution of the consumer
India and Russia members of the supporting cast

Jewellery Opportunities

Realising the promise of real jewellery
Strategising for real jewellery’s big four

Watches Opportunities

High priced segment remains lucrative
Adapting to new markets

Brand Strategy

Louis Vuitton: Continuous evolution
Louis Vuitton: Marketing strategy in 2013
Louis Vuitton: Changes in personnel and positioning
Bvlgari: Current position and initiatives
Bvlgari: Unlocking the jewellery potential
Tag Heuer preparing to drive LVMH’s watches portfolio
Other brands primed to make a difference


Move towards self-sufficient supply chain


New markets and rebranding key to growth

R eport Parameters

Report parameters

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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