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LVMH Moët Hennessy Louis Vuitton SA

March 2021

The trend of e-readiness has accelerated as COVID-19 has struck the world. LVMH was one of the first luxury goods companies to venture into e-commerce, with its multi-brand online platform 24 Sèvres in 2016-2017, known as 24S by 2019, to cater to a wider international audience. The online presence of the conglomerate’s brands continues to increase as it expands across regions, enhancing the shopping experience through digital innovation, whether in-store or online.

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This report comes in PPT.

Overview:

Euromonitor International's report on LVMH Moët Hennessy Louis Vuitton SA delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of LVMH Moët Hennessy Louis Vuitton SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of LVMH Moët Hennessy Louis Vuitton SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of LVMH Moët Hennessy Louis Vuitton SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

LVMH Moët Hennessy Louis Vuitton: key company facts
LVMH omnichannel investments
LVMH’s omnichannel strategy in context

Retailing

Sales of new and used goods to the general public for personal or household consumption. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries (Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retailing is the aggregation of Store-based retailing and Non-store retailing. Retailing excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retailing. In relation to click and collect purchases (i.e. where purchases are made over the internet but picked up at store) where the sales data is attributed depends on where the payment is made: If payment is made in store, then the sale is included in store-based sales. If payment is made over the internet, then the sale is included in internet retailing.

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